Top push ad networks

Floating push ads

Anna Mardas
15 July 2024

Floating push ads are a dynamic advertising format that offers a unique way to engage with users on their devices. Unlike traditional push notifications that are linked to an app, floating push ads appear over a user’s device interface without needing an app to be installed. This makes them incredibly accessible and can significantly increase visibility and user engagement.

Let’s break down floating push ads meaning in this post.

What is Floating Push Ads in Affiliate Marketing?

Floating push ads (in-page) is a new advertising format that mixed push notifications with popups. These ad messages typically display as small, interactive pop-ups that hover over the user interface of a website or during the navigation of a mobile device. They can be designed to appear at specific times, such as when a user is likely to be most receptive. For instance, they might show up after a user has spent a certain amount of time on a webpage or after they have scrolled through a particular amount of content.

Certainly, floating push ads mislead newbies as they resemble web push notifications delivered to mobiles, or at least very similar. Now, it’s time to outline their differences.

Benefits of Floating Push Ads

Floating push ads have the following advantages:

  1. Higher visibility. These ads float over other content, making them more noticeable than traditional banner ads that reside within the confines of a webpage;
  2. Increased engagement. Due to their prominent placement and often interactive nature, floating push ads can drive higher user engagement. They provide a direct call to action, which can be optimized for conversion;
  3. No app requirement. Users don’t need to have a specific app installed to receive these ads, broadening the potential audience beyond app users;
  4. Customizable timing. The timing of when these ads appear can be finely tuned to capture attention at optimal moments, thereby increasing the likelihood of user interaction.

What’s the Difference between Web Push and Floating Push traffic

Floating push notifications meaning have a lot in common with usual push ads. However, both ways of advertising generate 2 separate types of traffic. We’ve compared both of them.

CharacteristicFloating Push TrafficRegular Push Traffic
MechanicBanners that pop up straight to the sitePush ads based on subscription model
DisplayCertain webpageScreens of users’ devices
Device characteristicsAvailable for iOSNot available for iOS
Basic Pricing ModelsCPCCPC, CPM
Fresh AudienceiOS usersNew subscribers
Browser restrictionsNoChrome updates
Lock Screen DeliveryNoYes
User-friendly designYesYes

If you haven’t heard about push ads before, check out our other guide, dedicated to standard push technology

As the table shows, in-page push ads are more direct than web push ads, thus, they can provide better performance due to high customer engagement. Conversely, not so many publishers are aware of the new format, therefore, in-page push traffic volume isn’t as huge as web push one. Nevertheless, advertisers can make good money on the in-page push format, since it works on the CPC (cost-per-click) model and has distinctive strengths in terms of traffic. 

Implementing Floating Push Ads

To effectively implement floating push ads, advertisers should focus on targeting and personalization to ensure that these ads are relevant and not intrusive. It’s crucial to balance visibility with user experience, as overly aggressive ads can lead to negative perceptions of a brand. For affiliate marketers using platforms like RichAds, leveraging floating push ads can be a powerful tactic to differentiate offerings and capture user attention in a crowded digital landscape.

By incorporating floating push ads into your advertising strategy, you can tap into a dynamic and highly visible format that engages users in a compelling and interactive manner. This not only boosts the potential for conversions but also enhances the overall effectiveness of your digital advertising efforts. Floating push ads meaning essentially points to their ability to engage users in non-traditional environments, leveraging visibility and interaction to drive marketing success.

Top Verticals and GEOs for Floating Push Ads in 2024

Choosing the best verticals and GEOs for in-page push ads is influenced by traffic characteristics. As in-page push traffic covers a fresh audience (in particular iPhone users), niches and locations will be slightly different from those which are great for push ads format. 

We’ve analyzed the data of popular advertising networks to provide you with the high-end verticals that will perform best:

  • Dating;
  • VPN&Cleaners;
  • Sweepstakes;
  • Utilities;
  • Gambling;
  • Antiviruses;
  • Finance;
  • E-Commerce;
  • Pin Submits.

Floating Push Ads Examples

How do look floating push ads for Adult:

Examples of good and low-quality ad copies for in-page push ads:

Related Articles:

Anna Mardas
Anna Mardas brought together her background as a copywriter in digital marketing. Now, she's got a solid grasp on affiliate marketing, especially when it comes to understanding the following niches: Gambling, Adult, Dating, Sweepstakes and Crypto. Anna stands out for her thorough research and insightful reviews of ad networks, offering her readers valuable knowledge.

Floating push ads are a dynamic advertising format that offers a unique way to engage with users on their devices. Unlike traditional push notifications that are linked to an app, floating push ads appear over a user’s device interface without needing an app to be installed. This makes them incredibly accessible and can significantly increase visibility and user engagement.

Let’s break down floating push ads meaning in this post.

What is Floating Push Ads in Affiliate Marketing?

Floating push ads (in-page) is a new advertising format that mixed push notifications with popups. These ad messages typically display as small, interactive pop-ups that hover over the user interface of a website or during the navigation of a mobile device. They can be designed to appear at specific times, such as when a user is likely to be most receptive. For instance, they might show up after a user has spent a certain amount of time on a webpage or after they have scrolled through a particular amount of content.

Certainly, floating push ads mislead newbies as they resemble web push notifications delivered to mobiles, or at least very similar. Now, it’s time to outline their differences.

Benefits of Floating Push Ads

Floating push ads have the following advantages:

  1. Higher visibility. These ads float over other content, making them more noticeable than traditional banner ads that reside within the confines of a webpage;
  2. Increased engagement. Due to their prominent placement and often interactive nature, floating push ads can drive higher user engagement. They provide a direct call to action, which can be optimized for conversion;
  3. No app requirement. Users don’t need to have a specific app installed to receive these ads, broadening the potential audience beyond app users;
  4. Customizable timing. The timing of when these ads appear can be finely tuned to capture attention at optimal moments, thereby increasing the likelihood of user interaction.

What’s the Difference between Web Push and Floating Push traffic

Floating push notifications meaning have a lot in common with usual push ads. However, both ways of advertising generate 2 separate types of traffic. We’ve compared both of them.

CharacteristicFloating Push TrafficRegular Push Traffic
MechanicBanners that pop up straight to the sitePush ads based on subscription model
DisplayCertain webpageScreens of users’ devices
Device characteristicsAvailable for iOSNot available for iOS
Basic Pricing ModelsCPCCPC, CPM
Fresh AudienceiOS usersNew subscribers
Browser restrictionsNoChrome updates
Lock Screen DeliveryNoYes
User-friendly designYesYes

If you haven’t heard about push ads before, check out our other guide, dedicated to standard push technology

As the table shows, in-page push ads are more direct than web push ads, thus, they can provide better performance due to high customer engagement. Conversely, not so many publishers are aware of the new format, therefore, in-page push traffic volume isn’t as huge as web push one. Nevertheless, advertisers can make good money on the in-page push format, since it works on the CPC (cost-per-click) model and has distinctive strengths in terms of traffic. 

Implementing Floating Push Ads

To effectively implement floating push ads, advertisers should focus on targeting and personalization to ensure that these ads are relevant and not intrusive. It’s crucial to balance visibility with user experience, as overly aggressive ads can lead to negative perceptions of a brand. For affiliate marketers using platforms like RichAds, leveraging floating push ads can be a powerful tactic to differentiate offerings and capture user attention in a crowded digital landscape.

By incorporating floating push ads into your advertising strategy, you can tap into a dynamic and highly visible format that engages users in a compelling and interactive manner. This not only boosts the potential for conversions but also enhances the overall effectiveness of your digital advertising efforts. Floating push ads meaning essentially points to their ability to engage users in non-traditional environments, leveraging visibility and interaction to drive marketing success.

Top Verticals and GEOs for Floating Push Ads in 2024

Choosing the best verticals and GEOs for in-page push ads is influenced by traffic characteristics. As in-page push traffic covers a fresh audience (in particular iPhone users), niches and locations will be slightly different from those which are great for push ads format. 

We’ve analyzed the data of popular advertising networks to provide you with the high-end verticals that will perform best:

  • Dating;
  • VPN&Cleaners;
  • Sweepstakes;
  • Utilities;
  • Gambling;
  • Antiviruses;
  • Finance;
  • E-Commerce;
  • Pin Submits.

Floating Push Ads Examples

How do look floating push ads for Adult:

Examples of good and low-quality ad copies for in-page push ads:

Related Articles:

Anna Mardas
Anna Mardas brought together her background as a copywriter in digital marketing. Now, she's got a solid grasp on affiliate marketing, especially when it comes to understanding the following niches: Gambling, Adult, Dating, Sweepstakes and Crypto. Anna stands out for her thorough research and insightful reviews of ad networks, offering her readers valuable knowledge.