Top push ad networks

Affiliate Tracker

Anna Mardas
26 April 2024

One of the most crucial mistakes marketers can make when running push campaigns is not utilizing a reliable affiliate tracker. A tracking tool is essential for monitoring the performance of your campaigns, understanding user behavior, and optimizing your strategies accordingly. Without a tracker, you’ll be operating blindly, and it will be challenging to measure the effectiveness of your campaigns accurately.

Let’s take a look at affiliate traker meaning in detail.

What is Affiliate Tracker for Marketers

An affiliate tracker is essentially a software solution designed to collect and analyze data associated with ad campaigns. These trackers enable affiliates to monitor clicks, conversions, and a host of other key metrics. Using this data, affiliates can understand their audience better, streamline their marketing efforts, and ultimately maximize their return on investment. 

The insights gained from an affiliate tracker can reveal which strategies are working and which areas need improvement, ensuring effective and efficient marketing campaigns.

Ad networks that offer integration with multiple tracking platforms dominate the industry. Integration with various tracking platforms means that affiliates have the flexibility to choose the tracking solution that best suits their needs.

Why Do Affiliates Need Trackers: Benefits

Affiliate trackers are essential tools in the world of affiliate marketing, providing a suite of features that can significantly enhance the effectiveness and profitability of campaigns.

Here are some of the key benefits that affiliate trackers offer:

  1. Accurate tracking and attribution. At the core of their functionality, affiliate trackers accurately record every click and conversion. This is crucial for determining the success of specific campaigns, ads, or even individual links. By using sophisticated tracking methods, such as cookies, pixels, or server-to-server tracking, these systems ensure that every action taken by a user is attributed to the correct source, allowing marketers to precisely measure the effectiveness of their efforts;
  2. Real-time data and reporting. Affiliate trackers provide real-time insights into campaign performance. This instant data allows marketers to quickly identify which campaigns are performing well and which are not, enabling them to make immediate adjustments. Real-time reporting helps in optimizing campaigns on-the-fly, thus maximizing the return on investment;
  3. Optimization and A/B testing. With access to detailed data, marketers can perform A/B tests to compare different versions of their ads, landing pages, or even entire marketing strategies. Affiliate trackers make it easy to segment this data and analyze the results, helping to refine marketing efforts and increase conversion rates;
  4. Integration capabilities. Most affiliate trackers can integrate seamlessly with other marketing tools and platforms, such as CRM systems, email marketing software, and ad networks. This interoperability is vital for maintaining a cohesive marketing strategy where all components work together harmoniously, streamlining workflows and data management;
  5. Detailed audience insights. Beyond just tracking clicks and conversions, affiliate trackers can offer in-depth insights into audience behavior and preferences. This data includes geographic distribution, device usage, browsing patterns, and more, which can be invaluable for tailoring marketing campaigns to specific audience segments.

Self-hosted vs. Cloud-based Trackers

When choosing an affiliate tracking solution, one of the key decisions you need to make is whether to go for a self-hosted or cloud-based tracker. Each has its own pros and cons.

Self-hosted trackers are software solutions that you host on your own server. They provide a high level of control, as you have direct access to your data and the flexibility to fine-tune the software to your specific needs. However, self-hosted solutions may require more technical expertise for installation and maintenance.

On the other hand, cloud-based trackers are hosted on the service provider’s servers. These solutions often come with lower upfront costs, as there’s no need to purchase and maintain server infrastructure. They’re also easily scalable, allowing you to quickly adjust your tracking capabilities as your business grows. However, cloud-based solutions may offer slightly less flexibility and control compared to their self-hosted counterparts.

How to Set Up a Tracker: A Step-by-Step Guide Using a RichAds Example

Conversion Tracking at RichAds allows using great platform features and rules-based optimization. That’s why having a tracking system is a crucial point for advertisers.

To set up a tracker, you need to choose one of the solutions integrated with the platform. Next, click on the “Complete Guide” link, and you will reach a page with a setup guide with screenshots.

As you can see in the screenshot, Richads works with such popular trackers as Voluum, AdsBridge, Binom, Peerclick, FunnelFlux, and so on.

The process of setting up postback is an easy task, especially when there are a lot of step-by-step guides that can be found on the “Tracking” tab. Since newbies often make mistakes while tracking integration, this option is a must-have for them. However, it will be helpful for experienced advertisers as well.

Finally, you can check whether you set up a tracker properly with test conversion in the ad account. Just go to the link generated by your tracker, and then click the Make a conversion button. If you have done everything correctly, your conversion should be reflected in t

Related Articles:

Anna Mardas
Anna Mardas brought together her background as a copywriter in digital marketing. Now, she's got a solid grasp on affiliate marketing, especially when it comes to understanding the following niches: Gambling, Adult, Dating, Sweepstakes and Crypto. Anna stands out for her thorough research and insightful reviews of ad networks, offering her readers valuable knowledge.

One of the most crucial mistakes marketers can make when running push campaigns is not utilizing a reliable affiliate tracker. A tracking tool is essential for monitoring the performance of your campaigns, understanding user behavior, and optimizing your strategies accordingly. Without a tracker, you’ll be operating blindly, and it will be challenging to measure the effectiveness of your campaigns accurately.

Let’s take a look at affiliate traker meaning in detail.

What is Affiliate Tracker for Marketers

An affiliate tracker is essentially a software solution designed to collect and analyze data associated with ad campaigns. These trackers enable affiliates to monitor clicks, conversions, and a host of other key metrics. Using this data, affiliates can understand their audience better, streamline their marketing efforts, and ultimately maximize their return on investment. 

The insights gained from an affiliate tracker can reveal which strategies are working and which areas need improvement, ensuring effective and efficient marketing campaigns.

Ad networks that offer integration with multiple tracking platforms dominate the industry. Integration with various tracking platforms means that affiliates have the flexibility to choose the tracking solution that best suits their needs.

Why Do Affiliates Need Trackers: Benefits

Affiliate trackers are essential tools in the world of affiliate marketing, providing a suite of features that can significantly enhance the effectiveness and profitability of campaigns.

Here are some of the key benefits that affiliate trackers offer:

  1. Accurate tracking and attribution. At the core of their functionality, affiliate trackers accurately record every click and conversion. This is crucial for determining the success of specific campaigns, ads, or even individual links. By using sophisticated tracking methods, such as cookies, pixels, or server-to-server tracking, these systems ensure that every action taken by a user is attributed to the correct source, allowing marketers to precisely measure the effectiveness of their efforts;
  2. Real-time data and reporting. Affiliate trackers provide real-time insights into campaign performance. This instant data allows marketers to quickly identify which campaigns are performing well and which are not, enabling them to make immediate adjustments. Real-time reporting helps in optimizing campaigns on-the-fly, thus maximizing the return on investment;
  3. Optimization and A/B testing. With access to detailed data, marketers can perform A/B tests to compare different versions of their ads, landing pages, or even entire marketing strategies. Affiliate trackers make it easy to segment this data and analyze the results, helping to refine marketing efforts and increase conversion rates;
  4. Integration capabilities. Most affiliate trackers can integrate seamlessly with other marketing tools and platforms, such as CRM systems, email marketing software, and ad networks. This interoperability is vital for maintaining a cohesive marketing strategy where all components work together harmoniously, streamlining workflows and data management;
  5. Detailed audience insights. Beyond just tracking clicks and conversions, affiliate trackers can offer in-depth insights into audience behavior and preferences. This data includes geographic distribution, device usage, browsing patterns, and more, which can be invaluable for tailoring marketing campaigns to specific audience segments.

Self-hosted vs. Cloud-based Trackers

When choosing an affiliate tracking solution, one of the key decisions you need to make is whether to go for a self-hosted or cloud-based tracker. Each has its own pros and cons.

Self-hosted trackers are software solutions that you host on your own server. They provide a high level of control, as you have direct access to your data and the flexibility to fine-tune the software to your specific needs. However, self-hosted solutions may require more technical expertise for installation and maintenance.

On the other hand, cloud-based trackers are hosted on the service provider’s servers. These solutions often come with lower upfront costs, as there’s no need to purchase and maintain server infrastructure. They’re also easily scalable, allowing you to quickly adjust your tracking capabilities as your business grows. However, cloud-based solutions may offer slightly less flexibility and control compared to their self-hosted counterparts.

How to Set Up a Tracker: A Step-by-Step Guide Using a RichAds Example

Conversion Tracking at RichAds allows using great platform features and rules-based optimization. That’s why having a tracking system is a crucial point for advertisers.

To set up a tracker, you need to choose one of the solutions integrated with the platform. Next, click on the “Complete Guide” link, and you will reach a page with a setup guide with screenshots.

As you can see in the screenshot, Richads works with such popular trackers as Voluum, AdsBridge, Binom, Peerclick, FunnelFlux, and so on.

The process of setting up postback is an easy task, especially when there are a lot of step-by-step guides that can be found on the “Tracking” tab. Since newbies often make mistakes while tracking integration, this option is a must-have for them. However, it will be helpful for experienced advertisers as well.

Finally, you can check whether you set up a tracker properly with test conversion in the ad account. Just go to the link generated by your tracker, and then click the Make a conversion button. If you have done everything correctly, your conversion should be reflected in t

Related Articles:

Anna Mardas
Anna Mardas brought together her background as a copywriter in digital marketing. Now, she's got a solid grasp on affiliate marketing, especially when it comes to understanding the following niches: Gambling, Adult, Dating, Sweepstakes and Crypto. Anna stands out for her thorough research and insightful reviews of ad networks, offering her readers valuable knowledge.