Adult Dating stands out as a niche with a clear focus, distinct from its counterpart, Mainstream Dating. While Mainstream Dating encompasses a wide audience with its universally acceptable content and promotion-friendly nature, Adult Dating dives into a more specialized realm. This niche caters to individuals seeking primarily sexual encounters and casual relationships, setting it apart with its explicit content and direct communication.
Adult Dating denotes a category in affiliate marketing that caters to an audience looking for sexual encounters and casual connections. These platforms and apps distinguish themselves with explicit content and straightforward call-to-action, such as “Looking for fun?” or “Find your hookup tonight.”
In contrast to Mainstream Dating, which centers around creating lasting relationships and companionship, Adult Dating meaning is explicitly aimed at arranging no-strings-attached meetings. Due to its explicit nature, Adult Dating faces more promotional restrictions, making it a niche that demands savvy marketing tactics. Nevertheless, it offers significant opportunities for affiliates, thanks to its dedicated audience and the specific demand it satisfies.
Adult Dating category is full of the highest payout offers covering porno and webcam websites, online erotic games, intimate goods and other similar offers.
The most common types of adult dating are sex dating websites, adult toys and products, adult subscription services and webcam.
These offers are not easy to promote because of numerous restrictions by age, countries’ laws and content policies of certain web sources.
The majority of traffic channels have strict limitations regarding adult ads that could prove to be a big hurdle for marketers. However, it’s possible to advertise adult offers where they are forbidden. Below, we take a look at popular channels for promoting 18+ offers in detail and describe their pros and cons.
Adult advertising is allowed by Google but with major limitations that can be strong or moderate. Images of intimate body parts on creatives and 18+ dating offers fall under the first restriction category. In this case, ads can be shown to those users who looking for sexual content themselves. Regardless of restriction types, adult ads must not contradict local laws and users’ SafeSearch settings.
In light of the very strict requirements for adult vertical, sexually explicit content such as hardcore pornography isn’t allowed to advertise.
Advertisers can target the most relevant audience on social networks. Due to wide targeting options, ads can be displayed to users based on their interests, age and gender. However, social networks have multiple restrictions.
Adult advertising is prohibited on both Meta platforms. According to Meta’s advertising policy, nudity is considered insulting, as well as individual body parts in ads. The only exception is for ads associated with medicine and health care. In addition, Instagram allows posting for family planning, contraception and 18+ dating services.
When making adult creatives advertisers have to think outside the box, because sexual content can only be approved if its context isn’t explicit.
Adult advertising on TikTok is even tougher than on Google or Facebook. These social networks prohibit any content with sexual context. The content policy of TikTok also covers adult nutra offers and entertainments like strip clubs or adult streaming. On Twitter, violation of the content policy will be considered advertising of hostess clubs and mail-order bride services.
Ad networks are platforms that connect advertisers and publishers in one place while meeting the needs of both sides. Thus, advertisers don’t have to contact each publisher they are going to collaborate with, because ad networks have already done it for them. Similar platforms usually have a ready database of proven publishers and systems for analyzing traffic quality.
Many ad networks offer a huge amount of traffic, which is already divided into adult and mainstream sources. Thus, advertisers don’t have to test all traffic on the platform. Moreover, the ad networks can provide users with ready-made whitelists for each vertical they work with. There is the chance to run the adult campaign on most converting sources at once.
Adult vertical is specific and requires an appropriate approach to promote 18+ offers. We picked up ad formats that convert the best.
Pop advertising brings a great amount of traffic because it’s suitable for most offers, including adult products and services. When running a pop ad campaign, target users see a popup where the landing page with an offer is. Meaning that creatives aren’t required to. It’s a huge plus for advertisers because creatives usually must meet many requirements to pass moderation.
Push advertising is a way to reach a high-engaged audience because ad recipients are users who have subscribed to notifications ads themselves. The push messages are delivered straight to the devices, so they are well-visible and have a great chance to attract users’ attention.
As for in-page push ads, they resemble classic push notifications but without the main image. Similar to push notifications, users see in-page ads in the corner of a webpage when they land on a website.
Unlike their counterparts, in-page push ads don’t require a subscription, so they cover iOS users – the most solvent audience that could generate a great portion of revenue for affiliates.
Domain redirect traffic is based on key user requests. How does it work? Users enter an incorrect query that contains the wrong brand or domain name, and then they are redirected to the landing page with an offer, so there is no need for creatives.
The main advantage of domain redirect advertising is that marketers deal with already “warm” traffic because users are interested in the relevant content at the current moment.
Following the adage that vulnerability can be a source of strength, seasoned affiliate marketers have demonstrated the feasibility of promoting adult offers across various channels.
Here are the most popular ways how to bypass restrictions:
Cloaking and chatbots are optimal methods for social networks and search engines. To promote offers in ad networks, advertisers usually often use pre-landing pages. Although pre-landings are optional for some ad networks, they can help filter out low-quality traffic and improve the sales funnel. Additionally, pre-landing pages allow for more creative and targeted messaging, which can significantly increase engagement and conversion rates for the advertised offers.
The USA is the unrivaled leader in the number of users interested in adult ads, no matter which ad network you prefer. If you’re keen on exploring specific traffic sources, you have the option to assess their traffic by geographical location using tools like SimilarWeb or other similar platforms you’re familiar with.
Top countries for generating adult traffic, according to Similarweb:
We have reviewed the creatives that received the most traffic across various ad networks and taken note of top ideas.
Personalized ads that use a name or demographic information can encourage engagement and create a sense of connection, which is paramount for adult offers. Just keep in mind, the more personal the message, the more likely users are to respond positively.
Both audio and video icons can be more engaging and attention-grabbing than nudity right on the creative. The user would want to know what is inside as, unlike explicit images, such creatives intrigue and capture the imagination.
As the majority of adult offers target men, it’s much easier to demonstrate diverse sexual preferences on creatives where women are under sexualization. Just look at how different these creatives are.
People are more likely to respond to ads that feel local and relevant to their own community. Write your ad copy in the local language to get closer to your audience.
It comes to adult offers intended for men. You would better point out exact numbers the men might count on and bolster the text with the relevant image.
Effective creatives are visually appealing, relevant to the target audience, and get the benefits of the offer across. They can include things like eye-catching images or videos, attention-grabbing headlines and copy, and easy-to-follow calls to action. However, even the most attractive creative need to be changed after a while, because it can induce ad fatigue sooner or later.
The unequivocal conclusion is the same: test and experiment with different ideas.
In this section, we’re set to explore diverse types of adult pre-landing examples, each designed with unique mechanisms to captivate and engage the audience effectively.
To promote adult offers effectively, follow these tips:
Adult Dating stands out as a niche with a clear focus, distinct from its counterpart, Mainstream Dating. While Mainstream Dating encompasses a wide audience with its universally acceptable content and promotion-friendly nature, Adult Dating dives into a more specialized realm. This niche caters to individuals seeking primarily sexual encounters and casual relationships, setting it apart with its explicit content and direct communication.
Adult Dating denotes a category in affiliate marketing that caters to an audience looking for sexual encounters and casual connections. These platforms and apps distinguish themselves with explicit content and straightforward call-to-action, such as “Looking for fun?” or “Find your hookup tonight.”
In contrast to Mainstream Dating, which centers around creating lasting relationships and companionship, Adult Dating meaning is explicitly aimed at arranging no-strings-attached meetings. Due to its explicit nature, Adult Dating faces more promotional restrictions, making it a niche that demands savvy marketing tactics. Nevertheless, it offers significant opportunities for affiliates, thanks to its dedicated audience and the specific demand it satisfies.
Adult Dating category is full of the highest payout offers covering porno and webcam websites, online erotic games, intimate goods and other similar offers.
The most common types of adult dating are sex dating websites, adult toys and products, adult subscription services and webcam.
These offers are not easy to promote because of numerous restrictions by age, countries’ laws and content policies of certain web sources.
The majority of traffic channels have strict limitations regarding adult ads that could prove to be a big hurdle for marketers. However, it’s possible to advertise adult offers where they are forbidden. Below, we take a look at popular channels for promoting 18+ offers in detail and describe their pros and cons.
Adult advertising is allowed by Google but with major limitations that can be strong or moderate. Images of intimate body parts on creatives and 18+ dating offers fall under the first restriction category. In this case, ads can be shown to those users who looking for sexual content themselves. Regardless of restriction types, adult ads must not contradict local laws and users’ SafeSearch settings.
In light of the very strict requirements for adult vertical, sexually explicit content such as hardcore pornography isn’t allowed to advertise.
Advertisers can target the most relevant audience on social networks. Due to wide targeting options, ads can be displayed to users based on their interests, age and gender. However, social networks have multiple restrictions.
Adult advertising is prohibited on both Meta platforms. According to Meta’s advertising policy, nudity is considered insulting, as well as individual body parts in ads. The only exception is for ads associated with medicine and health care. In addition, Instagram allows posting for family planning, contraception and 18+ dating services.
When making adult creatives advertisers have to think outside the box, because sexual content can only be approved if its context isn’t explicit.
Adult advertising on TikTok is even tougher than on Google or Facebook. These social networks prohibit any content with sexual context. The content policy of TikTok also covers adult nutra offers and entertainments like strip clubs or adult streaming. On Twitter, violation of the content policy will be considered advertising of hostess clubs and mail-order bride services.
Ad networks are platforms that connect advertisers and publishers in one place while meeting the needs of both sides. Thus, advertisers don’t have to contact each publisher they are going to collaborate with, because ad networks have already done it for them. Similar platforms usually have a ready database of proven publishers and systems for analyzing traffic quality.
Many ad networks offer a huge amount of traffic, which is already divided into adult and mainstream sources. Thus, advertisers don’t have to test all traffic on the platform. Moreover, the ad networks can provide users with ready-made whitelists for each vertical they work with. There is the chance to run the adult campaign on most converting sources at once.
Adult vertical is specific and requires an appropriate approach to promote 18+ offers. We picked up ad formats that convert the best.
Pop advertising brings a great amount of traffic because it’s suitable for most offers, including adult products and services. When running a pop ad campaign, target users see a popup where the landing page with an offer is. Meaning that creatives aren’t required to. It’s a huge plus for advertisers because creatives usually must meet many requirements to pass moderation.
Push advertising is a way to reach a high-engaged audience because ad recipients are users who have subscribed to notifications ads themselves. The push messages are delivered straight to the devices, so they are well-visible and have a great chance to attract users’ attention.
As for in-page push ads, they resemble classic push notifications but without the main image. Similar to push notifications, users see in-page ads in the corner of a webpage when they land on a website.
Unlike their counterparts, in-page push ads don’t require a subscription, so they cover iOS users – the most solvent audience that could generate a great portion of revenue for affiliates.
Domain redirect traffic is based on key user requests. How does it work? Users enter an incorrect query that contains the wrong brand or domain name, and then they are redirected to the landing page with an offer, so there is no need for creatives.
The main advantage of domain redirect advertising is that marketers deal with already “warm” traffic because users are interested in the relevant content at the current moment.
Following the adage that vulnerability can be a source of strength, seasoned affiliate marketers have demonstrated the feasibility of promoting adult offers across various channels.
Here are the most popular ways how to bypass restrictions:
Cloaking and chatbots are optimal methods for social networks and search engines. To promote offers in ad networks, advertisers usually often use pre-landing pages. Although pre-landings are optional for some ad networks, they can help filter out low-quality traffic and improve the sales funnel. Additionally, pre-landing pages allow for more creative and targeted messaging, which can significantly increase engagement and conversion rates for the advertised offers.
The USA is the unrivaled leader in the number of users interested in adult ads, no matter which ad network you prefer. If you’re keen on exploring specific traffic sources, you have the option to assess their traffic by geographical location using tools like SimilarWeb or other similar platforms you’re familiar with.
Top countries for generating adult traffic, according to Similarweb:
We have reviewed the creatives that received the most traffic across various ad networks and taken note of top ideas.
Personalized ads that use a name or demographic information can encourage engagement and create a sense of connection, which is paramount for adult offers. Just keep in mind, the more personal the message, the more likely users are to respond positively.
Both audio and video icons can be more engaging and attention-grabbing than nudity right on the creative. The user would want to know what is inside as, unlike explicit images, such creatives intrigue and capture the imagination.
As the majority of adult offers target men, it’s much easier to demonstrate diverse sexual preferences on creatives where women are under sexualization. Just look at how different these creatives are.
People are more likely to respond to ads that feel local and relevant to their own community. Write your ad copy in the local language to get closer to your audience.
It comes to adult offers intended for men. You would better point out exact numbers the men might count on and bolster the text with the relevant image.
Effective creatives are visually appealing, relevant to the target audience, and get the benefits of the offer across. They can include things like eye-catching images or videos, attention-grabbing headlines and copy, and easy-to-follow calls to action. However, even the most attractive creative need to be changed after a while, because it can induce ad fatigue sooner or later.
The unequivocal conclusion is the same: test and experiment with different ideas.
In this section, we’re set to explore diverse types of adult pre-landing examples, each designed with unique mechanisms to captivate and engage the audience effectively.
To promote adult offers effectively, follow these tips:
