Adult advertising meaning in the context of CPA marketing extends to the promotion of adult-oriented content, including segments like Dating (encompassing porn, webcams, adult dating, 18+ games, and intimate toys) and Nutra (with a focus on men’s health). Promotions often involve creatives and landing pages that feature nudity to effectively engage the target audience.
Important to note that adult campaigns don’t always boil down to explicit images with hot girls. Creative affiliate managers can try to find a sexual nature in any subject. The common example is fruits.
Some common adult offers include:
Adult advertising focuses on products and services that are more controversial than others. So affiliates can face a range of restrictions.
About restrictions to adult advertising:
These restrictions hinder promoting adult offers in popular traffic channels, such as Facebook or Google Ads. And then, ad networks come on stage. Many ad networks allow adult advertising almost without restriction and provide advertisers with advanced ad inventory to drive targeted traffic.
Adult offers can be launched on different traffic channels. Most performing of them:
All mentioned channels work well, but you can tackle problems with social media and SEO traffic, as nudity on creative may become the reason for getting banned. If you want your adult campaign approved, you have to be extremely careful with your creatives. However, discretion in these matters guarantees nothing.
As an alternative, you may try push notifications and in-page push notifications free of censorship. Generally, many ad networks have a bland content policy regarding creating adult push campaigns based on their platforms.
Combine 2 approaches to choose the GEO for targeting:
The authority in this matter is Pornhub, the global platform featuring adult videos. Annually, the video-sharing website rolled out a report about adult reports and searches. Here are the top countries by adult traffic, as they find out.
If you want to get more insights, just bookmark the 2023 Pornhub report to read at leisure.
Despite being general trends, top GEOs can vary from the traffic sources you choose. Meaning, each network has its own set of the best countries that excel in adult advertising. Appeal to managers of the platform you partner with. As an option, you can try to find resources they can publish in their blogs or other resources.
Here are some examples of ad networks that work with adult traffic and their best GEOs for 18+ offers:
RichAds: USA, Japan, China, Finland, Vietnam, France, Russia, Germany, Sweden, Denmark
MyBid: Tier1, India, Indonesia and LATAM
Adsterra: USA, Brazil, Japan, India, Indonesia
Pushground: USA, Italy, China, France, Japan
Evadav: USA, Great Britain, Brazil, Japan, Indonesia, India
Use personal appeal:
Imitate audio and video messages:
Consider cultural preferences:
Localize your ad campaign:
Share results from the use of promoted offers:
The unequivocal conclusion is the same: test and experiment with different ideas.
We recommend choosing ad networks for driving traffic as they offer various ad formats to reach as much as possible target users and collaborate with publishers (site owners) worldwide. Ads launched though the ad network can be seen on plenty of websites, YouTube and even while input the request in Google.
Ad formats offered by the ad networks:
Compared to all popular ad types, push formats are ideal for promoting Adult. And now, we’ll explain why we believe in the power of push formats for advertising offers.
Push ads get the offers across in the form of notifications about personal messages.
As users get used to similar notifications they encounter day to day, the push advertising for them seems to be non-intrusive and engaging. Given advertisers often use personal appeal in their creatives, there is no doubt that push formats are the most appropriate options.
In-page push ads are less intrusive than classic push ads and can be effective for promoting adult offers that appeal to users who are already engaged with the content on the page.
Ultimately, it’s important to test both in-page push and classic push formats and track their performance metrics to determine which format is most effective.
Adult advertising meaning in the context of CPA marketing extends to the promotion of adult-oriented content, including segments like Dating (encompassing porn, webcams, adult dating, 18+ games, and intimate toys) and Nutra (with a focus on men’s health). Promotions often involve creatives and landing pages that feature nudity to effectively engage the target audience.
Important to note that adult campaigns don’t always boil down to explicit images with hot girls. Creative affiliate managers can try to find a sexual nature in any subject. The common example is fruits.
Some common adult offers include:
Adult advertising focuses on products and services that are more controversial than others. So affiliates can face a range of restrictions.
About restrictions to adult advertising:
These restrictions hinder promoting adult offers in popular traffic channels, such as Facebook or Google Ads. And then, ad networks come on stage. Many ad networks allow adult advertising almost without restriction and provide advertisers with advanced ad inventory to drive targeted traffic.
Adult offers can be launched on different traffic channels. Most performing of them:
All mentioned channels work well, but you can tackle problems with social media and SEO traffic, as nudity on creative may become the reason for getting banned. If you want your adult campaign approved, you have to be extremely careful with your creatives. However, discretion in these matters guarantees nothing.
As an alternative, you may try push notifications and in-page push notifications free of censorship. Generally, many ad networks have a bland content policy regarding creating adult push campaigns based on their platforms.
Combine 2 approaches to choose the GEO for targeting:
The authority in this matter is Pornhub, the global platform featuring adult videos. Annually, the video-sharing website rolled out a report about adult reports and searches. Here are the top countries by adult traffic, as they find out.
If you want to get more insights, just bookmark the 2023 Pornhub report to read at leisure.
Despite being general trends, top GEOs can vary from the traffic sources you choose. Meaning, each network has its own set of the best countries that excel in adult advertising. Appeal to managers of the platform you partner with. As an option, you can try to find resources they can publish in their blogs or other resources.
Here are some examples of ad networks that work with adult traffic and their best GEOs for 18+ offers:
RichAds: USA, Japan, China, Finland, Vietnam, France, Russia, Germany, Sweden, Denmark
MyBid: Tier1, India, Indonesia and LATAM
Adsterra: USA, Brazil, Japan, India, Indonesia
Pushground: USA, Italy, China, France, Japan
Evadav: USA, Great Britain, Brazil, Japan, Indonesia, India
Use personal appeal:
Imitate audio and video messages:
Consider cultural preferences:
Localize your ad campaign:
Share results from the use of promoted offers:
The unequivocal conclusion is the same: test and experiment with different ideas.
We recommend choosing ad networks for driving traffic as they offer various ad formats to reach as much as possible target users and collaborate with publishers (site owners) worldwide. Ads launched though the ad network can be seen on plenty of websites, YouTube and even while input the request in Google.
Ad formats offered by the ad networks:
Compared to all popular ad types, push formats are ideal for promoting Adult. And now, we’ll explain why we believe in the power of push formats for advertising offers.
Push ads get the offers across in the form of notifications about personal messages.
As users get used to similar notifications they encounter day to day, the push advertising for them seems to be non-intrusive and engaging. Given advertisers often use personal appeal in their creatives, there is no doubt that push formats are the most appropriate options.
In-page push ads are less intrusive than classic push ads and can be effective for promoting adult offers that appeal to users who are already engaged with the content on the page.
Ultimately, it’s important to test both in-page push and classic push formats and track their performance metrics to determine which format is most effective.
