In 2025, Telegram becomes one of the most lucrative ways to promote affiliate offers. According to the statistics, every month 950 million Telegram users generate 1 trillion views in public broadcast channels. Obviously, you should not only pay attention to this advertising format, but also test different types of Telegram ads.
This article is your guide on the best types of Telegram ads. Check it to find the most preferable format and raise your affiliate income.
Telegram is a messenger that provides affiliates with new ad possibilities. Your ads can appear in various formats, including sponsored messages in channels or within the app itself.
Its users are highly engaged and value their privacy making Telegram the perfect platform to reach people who prefer direct communication without intrusive ads. Whether you’re running Telegram offers in Europe or expanding into Southeast Asian markets, this platform is a unique and profitable place.
Before we start talking about types of Telegram ads, it’s necessary to pinpoint advantages of advertising in Telegram:
As these benefits continue to evolve, Telegram is set to become an even more valuable tool for advertisers in the digital landscape.
There are three best Telegram ad formats for affiliate marketing: native ads in Telegram mini-apps, sponsored ads, and Telegram channel advertising posts. Let’s discover how they work and what possibilities they provide to affiliate marketers.
Native advertising appears above the main content of the mini-app. It’s similar to push ads as the ad contains an icon and a text block. No indication it’s sponsored, so the ad feels more natural to the user.
Unlike standard ads in channels, native advertising in Telegram mini-applications are integrated into the app itself. These mini-apps are games and entertainment platforms built with the help of Telegram bots.
The goal of this type of ads is to catch attention in mini-apps without competing with regular ads. A big advantage is that users are not used to these ads so higher engagement rates.
Key characteristics of native Telegram mini-app ads:
Sponsored ads are 160 character messages that are marked as a “Sponsored” content. The difference is that sponsored messages don’t have icons, banners, or video. They are just displayed as a small text. When users click on them they can be directed to the advertiser’s Telegram channel, an external website or a chatbot.
Sponsored advertising via Telegram allows to reach a wide range of audience in all niches, from beauty to casino. And while the number of sectors is large, Telegram doesn’t track user data. So, having a strong blacklist or whitelist can be crucial to ensure ads reach the right channels without wasting your affiliate budget.
Key characteristics of sponsored Telegram ads:
Advertising in Telegram channels is common posts that can be purchased directly from the channel owner. One of the peculiarities of this format is that channel owners have their own prices for ads as well as different sizes of posts.
Telegram channel promotion ads may look like native ones, for example, as a recommendation of a product or service.
Before choosing a channel for advertising, you need to study statistics about the dynamics of subscribers growth and number of unique views on posts.
Key characteristics of posts in Telegram channels:
Now, it’s time to discover how to choose the format to launch Telegram campaigns.
If you want to advertise in Telegram, you need to take into account the following points that may highly influence your success:
1. Know Your Audience:
Decide who your ideal customers are. Based on this information, you will understand whether the format with ads for premium users is suitable for you or whether this audience is unlikely to be interested in the offer;
2. Study the Subject of the Channels:
For example, channel owners will not advertise gambling if their content is about the gut, and vice versa. Look for channels related to your product or service. Channels dedicated to your niche will attract users who will be interested in what you offer;
3. Content Policy and Moderation:
Before starting an advertising campaign, it is important to familiarize yourself with the Telegram moderation rules. The platform adheres to strict content standards, and failure to comply with these rules may result in your ads being blocked;
4. Optimization and Analysis Features:
Successful advertising relies on ongoing analysis and optimization. Certain Telegram ad formats offer tools to monitor the performance of your campaigns, enabling you to adjust your strategies based on the insights gathered. However, the analytical capabilities can vary depending on the specific ad format you choose;
5. Targeting options:
Right audience targeting is essential for a successful company on Telegram. The advertising platform offers a number of tools that allow affiliates to effectively reach their desired audience by customizing their campaigns based on factors such as the operating system, geographical location, and other criteria. This ensures that your ads reach users who are really interested in.
By considering these points you’ll choose Telegram advertising channels that will reach your audience and meet your advert goals.
Here are some helpful tips for the Telegram ad platform:
Content is essential! Your ads need to be interesting, brief, and centered around your audience’s interests. Emphasize the benefits of your product or service and include a strong call-to-action (CTA). This will make it easy for potential customers to take the next step, whether that’s visiting your website or joining your channel.
Don’t get overwhelmed by budgeting. Set a budget that matches your goals. You can start with a smaller one and increase as you see results. Keep in mind that targeting niches may be more expensive but can lead to more quality leads.
Once you advertise on Telegram, it’s time to track and see how the ad performs. Use Telegram analytics to monitor impressions and engagement. Here are some key metrics to look at:
With 950 million users and 1 trillion views per month, Telegram provides the opportunities for effective advertising. This article has covered the different types of Telegram ads, from native Telegram ads in mini-apps to sponsored messages and channel posts.
By using Telegram advertising benefits of targeted reach, privacy and profitability for content creators you can improve your advertising strategy and increase your affiliate income. Remember to consider your audience, choose the right ad format and continuously monitor and optimize your campaigns for best results. Enjoy the Telegram advertising landscape and watch your affiliate marketing grow!
In 2025, Telegram becomes one of the most lucrative ways to promote affiliate offers. According to the statistics, every month 950 million Telegram users generate 1 trillion views in public broadcast channels. Obviously, you should not only pay attention to this advertising format, but also test different types of Telegram ads.
This article is your guide on the best types of Telegram ads. Check it to find the most preferable format and raise your affiliate income.
Telegram is a messenger that provides affiliates with new ad possibilities. Your ads can appear in various formats, including sponsored messages in channels or within the app itself.
Its users are highly engaged and value their privacy making Telegram the perfect platform to reach people who prefer direct communication without intrusive ads. Whether you’re running Telegram offers in Europe or expanding into Southeast Asian markets, this platform is a unique and profitable place.
Before we start talking about types of Telegram ads, it’s necessary to pinpoint advantages of advertising in Telegram:
As these benefits continue to evolve, Telegram is set to become an even more valuable tool for advertisers in the digital landscape.
There are three best Telegram ad formats for affiliate marketing: native ads in Telegram mini-apps, sponsored ads, and Telegram channel advertising posts. Let’s discover how they work and what possibilities they provide to affiliate marketers.
Native advertising appears above the main content of the mini-app. It’s similar to push ads as the ad contains an icon and a text block. No indication it’s sponsored, so the ad feels more natural to the user.
Unlike standard ads in channels, native advertising in Telegram mini-applications are integrated into the app itself. These mini-apps are games and entertainment platforms built with the help of Telegram bots.
The goal of this type of ads is to catch attention in mini-apps without competing with regular ads. A big advantage is that users are not used to these ads so higher engagement rates.
Key characteristics of native Telegram mini-app ads:
Sponsored ads are 160 character messages that are marked as a “Sponsored” content. The difference is that sponsored messages don’t have icons, banners, or video. They are just displayed as a small text. When users click on them they can be directed to the advertiser’s Telegram channel, an external website or a chatbot.
Sponsored advertising via Telegram allows to reach a wide range of audience in all niches, from beauty to casino. And while the number of sectors is large, Telegram doesn’t track user data. So, having a strong blacklist or whitelist can be crucial to ensure ads reach the right channels without wasting your affiliate budget.
Key characteristics of sponsored Telegram ads:
Advertising in Telegram channels is common posts that can be purchased directly from the channel owner. One of the peculiarities of this format is that channel owners have their own prices for ads as well as different sizes of posts.
Telegram channel promotion ads may look like native ones, for example, as a recommendation of a product or service.
Before choosing a channel for advertising, you need to study statistics about the dynamics of subscribers growth and number of unique views on posts.
Key characteristics of posts in Telegram channels:
Now, it’s time to discover how to choose the format to launch Telegram campaigns.
If you want to advertise in Telegram, you need to take into account the following points that may highly influence your success:
1. Know Your Audience:
Decide who your ideal customers are. Based on this information, you will understand whether the format with ads for premium users is suitable for you or whether this audience is unlikely to be interested in the offer;
2. Study the Subject of the Channels:
For example, channel owners will not advertise gambling if their content is about the gut, and vice versa. Look for channels related to your product or service. Channels dedicated to your niche will attract users who will be interested in what you offer;
3. Content Policy and Moderation:
Before starting an advertising campaign, it is important to familiarize yourself with the Telegram moderation rules. The platform adheres to strict content standards, and failure to comply with these rules may result in your ads being blocked;
4. Optimization and Analysis Features:
Successful advertising relies on ongoing analysis and optimization. Certain Telegram ad formats offer tools to monitor the performance of your campaigns, enabling you to adjust your strategies based on the insights gathered. However, the analytical capabilities can vary depending on the specific ad format you choose;
5. Targeting options:
Right audience targeting is essential for a successful company on Telegram. The advertising platform offers a number of tools that allow affiliates to effectively reach their desired audience by customizing their campaigns based on factors such as the operating system, geographical location, and other criteria. This ensures that your ads reach users who are really interested in.
By considering these points you’ll choose Telegram advertising channels that will reach your audience and meet your advert goals.
Here are some helpful tips for the Telegram ad platform:
Content is essential! Your ads need to be interesting, brief, and centered around your audience’s interests. Emphasize the benefits of your product or service and include a strong call-to-action (CTA). This will make it easy for potential customers to take the next step, whether that’s visiting your website or joining your channel.
Don’t get overwhelmed by budgeting. Set a budget that matches your goals. You can start with a smaller one and increase as you see results. Keep in mind that targeting niches may be more expensive but can lead to more quality leads.
Once you advertise on Telegram, it’s time to track and see how the ad performs. Use Telegram analytics to monitor impressions and engagement. Here are some key metrics to look at:
With 950 million users and 1 trillion views per month, Telegram provides the opportunities for effective advertising. This article has covered the different types of Telegram ads, from native Telegram ads in mini-apps to sponsored messages and channel posts.
By using Telegram advertising benefits of targeted reach, privacy and profitability for content creators you can improve your advertising strategy and increase your affiliate income. Remember to consider your audience, choose the right ad format and continuously monitor and optimize your campaigns for best results. Enjoy the Telegram advertising landscape and watch your affiliate marketing grow!
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