Types of Telegram Ads: Ultimate Guide to Ad Formats

In 2025, Telegram becomes one of the most lucrative ways to promote affiliate offers. According to the statistics, every month 950 million Telegram users generate 1 trillion views in public broadcast channels. Obviously, you should not only pay attention to this advertising format, but also test different types of Telegram ads.

This article is your guide on the best types of Telegram ads. Check it to find the most preferable format and raise your affiliate income.

What are Telegram Ads?

Telegram is a messenger that provides affiliates with new ad possibilities. Your ads can appear in various formats, including sponsored messages in channels or within the app itself.

Its users are highly engaged and value their privacy making Telegram the perfect platform to reach people who prefer direct communication without intrusive ads. Whether you’re running Telegram offers in Europe or expanding into Southeast Asian markets, this platform is a unique and profitable place.

Benefits of Telegram Advertising in 2025

Before we start talking about types of Telegram ads, it’s necessary to pinpoint advantages of advertising in Telegram:

• Targeting: You can select channels for your ads so they hit the right people in the right place;
• Privacy: Telegram ads don’t use personal data, just the channels where they are shown;
• Profitability for Content Creators: Channel owners get 50% of the revenue from ads on their channels;
• Easy to Create: Ad creation is simple: write up to 160 characters, add Telegram link to promote, select channels where you want to show your ad;
• Crypto Payments: You can pay for your ads with TON, Telegram’s cryptocurrency, fast transactions and low fees.

As these benefits continue to evolve, Telegram is set to become an even more valuable tool for advertisers in the digital landscape.

Types of Telegram Ads for Affiliate Marketing

There are three best Telegram ad formats for affiliate marketing: native ads in Telegram mini-apps, sponsored ads, and Telegram channel advertising posts. Let’s discover how they work and what possibilities they provide to affiliate marketers.

1. Native Ads in Telegram Mini-Apps

Native advertising appears above the main content of the mini-app. It’s similar to push ads as the ad contains an icon and a text block. No indication it’s sponsored, so the ad feels more natural to the user.

Unlike standard ads in channels, native advertising in Telegram mini-applications are integrated into the app itself. These mini-apps are games and entertainment platforms built with the help of Telegram bots.

The goal of this type of ads is to catch attention in mini-apps without competing with regular ads. A big advantage is that users are not used to these ads so higher engagement rates.

Key characteristics of native Telegram mini-app ads:

• Access to Telegram’s premium audience:
  This format allows you to reach all users, both with and without a premium subscription. Affiliates also have the option to target users with a paid subscription;
  
  
• Targeting options:
  Settings such as country, operating system, language, and even the number of clicks per user are available to you so that users are not oversaturated with the same ads;
  
  
• Audience relevance:
  The user base of popular clickers on Telegram is huge, many of them have more than 10 million users. Suitable for Betting, Gambling, and Finance services.

2. Sponsored Ads in Telegram

Sponsored ads are 160 character messages that are marked as a “Sponsored” content. The difference is that sponsored messages don’t have icons, banners, or video. They are just displayed as a small text. When users click on them they can be directed to the advertiser’s Telegram channel, an external website or a chatbot.

Sponsored advertising via Telegram allows to reach a wide range of audience in all niches, from beauty to casino. And while the number of sectors is large, Telegram doesn’t track user data. So, having a strong blacklist or whitelist can be crucial to ensure ads reach the right channels without wasting your affiliate budget.

Key characteristics of sponsored Telegram ads:

• Content Policy and Moderation:
  Ads in Gambling, Betting, Nutra, and Finance are strictly moderated. These ads may struggle to pass moderation as they can be seen as misleading and the verification process can take 3-5 days;
  
  
• Access to Telegram Premium Audience:
  Sponsored ads are not shown to users with Telegram Premium subscriptions;
  
  
• Audience Relevance:
  Telegram will show ads in channels with similar themes but additional optimization is often needed to reach the desired audience. Sponsored ads are shown in bigger channels with at least 1,000 subscribers.

3. Telegram Channel Advertising Posts

Advertising in Telegram channels is common posts that can be purchased directly from the channel owner. One of the peculiarities of this format is that channel owners have their own prices for ads as well as different sizes of posts.

Telegram channel promotion ads may look like native ones, for example, as a recommendation of a product or service.

Before choosing a channel for advertising, you need to study statistics about the dynamics of subscribers growth and number of unique views on posts.

Key characteristics of posts in Telegram channels:

• Access to Telegram Premium audience:
  Posts are visible to users with Telegram Premium, but it’s impossible to target them only;
  
  
• Audience relevance:
  You can choose the channel yourself, so the relevance depends on your subjective assessment of the audience, you can set it as accurately as possible;
  
  
• Features for optimization and analysis:
  There are no features for optimization and analytics, the number of views is available, you can ask for additional data on clicks from the owner.

Now, it’s time to discover how to choose the format to launch Telegram campaigns.

How to Choose the Best Telegram Ads Format?

If you want to advertise in Telegram, you need to take into account the following points that may highly influence your success:

1. Know Your Audience:
Decide who your ideal customers are. Based on this information, you will understand whether the format with ads for premium users is suitable for you or whether this audience is unlikely to be interested in the offer;

2. Study the Subject of the Channels:
For example, channel owners will not advertise gambling if their content is about the gut, and vice versa. Look for channels related to your product or service. Channels dedicated to your niche will attract users who will be interested in what you offer;

3. Content Policy and Moderation:
Before starting an advertising campaign, it is important to familiarize yourself with the Telegram moderation rules. The platform adheres to strict content standards, and failure to comply with these rules may result in your ads being blocked;

4. Optimization and Analysis Features:
Successful advertising relies on ongoing analysis and optimization. Certain Telegram ad formats offer tools to monitor the performance of your campaigns, enabling you to adjust your strategies based on the insights gathered. However, the analytical capabilities can vary depending on the specific ad format you choose;

5. Targeting options:
Right audience targeting is essential for a successful company on Telegram. The advertising platform offers a number of tools that allow affiliates to effectively reach their desired audience by customizing their campaigns based on factors such as the operating system, geographical location, and other criteria. This ensures that your ads reach users who are really interested in.

By considering these points you’ll choose Telegram advertising channels that will reach your audience and meet your advert goals.

Tips for Creating Successful Telegram Ads

Here are some helpful tips for the Telegram ad platform:

Create Engaging Content

Content is essential! Your ads need to be interesting, brief, and centered around your audience’s interests. Emphasize the benefits of your product or service and include a strong call-to-action (CTA). This will make it easy for potential customers to take the next step, whether that’s visiting your website or joining your channel.

Set a Realistic Budget

Don’t get overwhelmed by budgeting. Set a budget that matches your goals. You can start with a smaller one and increase as you see results. Keep in mind that targeting niches may be more expensive but can lead to more quality leads.

Monitor and Optimize

Once you advertise on Telegram, it’s time to track and see how the ad performs. Use Telegram analytics to monitor impressions and engagement. Here are some key metrics to look at:

• Post Reach: Analyze how many people saw your ad. Most views happen in the first few hours so check back after 24 hours;
  
• Clicks: How many users took action after seeing your ad (e.g. visited your channel or a related link);
  
• CPC (Cost per Click): This will help you understand how much you’re spending per click and adjust your content based on the insights you get for better results;
  
• CPM (Cost per Mille): You can launch ads on Telegram using a CPM pricing model, meaning you pay for every 1,000 views your ad receives. The minimum CPM for a sponsored message is 0.1 Toncoin (about $0.5). Make sure to establish your CPM based on how much you’re willing to invest for each 1,000 impressions.

Anna Mardas

Anna Mardas brought together her background as a copywriter in digital marketing. Now, she's got a solid grasp on affiliate marketing, especially when it comes to understanding the following niches: Gambling, Adult, Dating, Sweepstakes and Crypto. Anna stands out for her thorough research and insightful reviews of ad networks, offering her readers valuable knowledge.