Push advertising conveys its key message to users by imitating notifications about personal messages, which helps kill two birds with one stone. First, it encourages users to engage because of the private form. Secondly, the format is a way of getting around ad restrictions to promote many profitable verticals.
Choosing the push format for earning payouts is only half the battle. Advertisers should pay attention to the best verticals for push ads and their potential for profitability.
We asked experts from some ad networks about the best practices to advertise top verticals for push ads on their platforms this year. It’s our pleasure to share their tips with you.
Stay Ahead of the Game: Best Verticals for Push Advertising
Top-performing verticals for push advertising in 2024 are the following:
Gambling&Betting;
Dating;
Finance (Crypto);
VPN&Utilities;
Nutra.
These verticals tend to have high conversion rates and offer attractive payouts to advertisers. Let’s go over each of them.
Gambling&Betting
Gambling&Betting is quite a controversial vertical in affiliate marketing because of restrictions by the countries and ad platforms. So the niche leaves many newbies in affiliate marketing disappointed by iGaming advertising. However, ad networks offering push ad formats are game changers with their push format.
Another good news for affiliates is that some countries are going to legalize iGaming. The promising GEOs for iGaming are LATAM countries: Brazil, Uruguay, Colombia, Mexico, etc. On the other hand, Tier-1 countries are still the most lucrative regions for running both gambling and betting ad campaigns. By the way, iGaming may be legalized in four US states soon. So grab the opportunity to profit from this niche.
Alex, PR-manager at PushHouse
Our advertiser tested the offer from the Yellana CPA network. The target GEO was Bangladesh by the following regions: Dhaka, Rajshahi, Chittagong. These regions are considered the most developed in the country. Then, the old versions of Android were chosen – according to the test, they converted best in Bangladesh. When making creative the advertiser chose a depiction of the local currency instead of dollars, which probably also influenced the success of the campaign. You can read the full case study in the SpyHouse blog.
Top GEOs: IN, BD, ID, RU, CO, BR, US
Daria Maichuk, Head of Customer Service at RichAds
We recently had a client in the iGaming industry who decided to test out push ads for the first time. They had been using Facebook ads for targeting this GEO and wanted to see if push ads could bring even better results. One interesting aspect of the Richads gambling case study was the schedule – the advertiser set up campaign time from 12 AM to 12 PM based on the previous experience with Brazil on Facebook.
Well, it was a resounding success! Despite only spending $500 on the campaign, they saw an incredible 116% ROI in a week!
Top GEOs: Gambling – ID, BD, PH, TH, IN, MY; Betting – BD, TR, IN, ID, BR, PK
Dating
Dating is one of the most suitable verticals for push campaigns. Push ads that emulate messages from beautiful girls seem to be attractive to click on. A lot of singles who suffer a lack of intimacy during the pandemic are often hooked by this trick, regardless of their purpose. People can look for mild amusement for one night or a lifelong partner. Anyway, Dating offers work out.
If you deal with hot dating offers, you can run into different names for this vertical depending the specific ad network: Hot Dating, 18+ Dating, Adult Dating.
Aina A., Head of CPA Department
Do you want your dating creatives to work? Fight banner blindness with all possible methods. Choose formats that give you the greatest customization options. Our flagship format Social Bar will allow you to independently create unique animated creatives for any task using the built-in constructor. Creatives that mimic social networks work reliably: they have excellent CTR and are perfect for the Dating and i-Gaming verticals.
Top GEOs: US, DE, AU, FR, GB, IT, ES, MX, BR, CO
Jenny Bodenburg, Customer Support
Adult Dating is the strongest line of our business as it’s the first niche we started working with. Today we can boast an impressive subscriber base and high-quality adult traffic. Based on our experience, nudity creatives have the highest CTR. And although some GEOs work better than others, we are ready to provide good adult traffic for almost any country.
Top GEOs: US, DE, ZA, TR, FR, GH, RU, MX, IT
Daria Maichuk, Head of Customer Service at RichAds
Bank on diversity and think outside the box while making creatives. Not far all users prefer artificial appearance, natural-looking girls are also on the top. Anyway, learn your GEO before running ad campaigns. You are likely to come across something new about your audience. As an example, LGBT offers are the most popular among push subscribers in the USA, according to recent polls.
Top GEOs: US, DE, GB, BR, FR, IN
Finance (Crypto)
Cryptocurrencies have experienced a tremendous surge in popularity over the recent years. This increased demand for cryptocurrencies has led to a rise in the number of cryptocurrency-related affiliate programs and opportunities. As the crypto industry is still relatively new and constantly evolving, people are not yet tired of ads promising well-being through digital assets. Eventually, everyone dreams of making a fortune without effort for sure.
The crypto industry operates globally, allowing affiliate marketers to tap into a massive market of users from different regions and countries. This way, affiliates have the chance to make money in numerous ways provided they find their niche.
Jenny Bodenburg, Customer Support
Crypto is one of the most popular push ad verticals in TacoLoco. Against the many ad networks, we allow using celebrity pictures and brand logos which is a great benefit for our clients.
Top GEOs: DE, CH, AT, NL, BR, IT, ES, MY, CL, MX, NZ, CO
VPN&Utilities
As the authorities block some websites or prohibit access to them for some GEOs, VPNs services is a must-have for users trying to save their former lifestyle – watching beloved TV shows, listening to music, or even working. As people aren’t going to turn down their habits, affiliates don’t miss the opportunity to earn on push ads.
Alongside VPN offers, Antivirus is another profitable niche for advertisers. Antivirus and VPN products often come in bundle packages, offering users a discount for purchasing both services together.
George, Business Development Team Lead at ClickAdu
To pass moderation, you need to have something between slightly misleading and at the same time, user-catchy creative ad sets. Examples: “Your device may be insecure”, “Memory check recommended”, “Hackers might be able to crack your phone!” etc. As for the visual parts – alert signs and cracked tool icons working just fine.
Regarding VPNs, creative approaches here are flowing out of the context of the GEO you’re working with. MENA countries have a lot of restrictions, so creatives like: “Get access to locked content” would work 24/7. In NA, lads going crazy about their online “security” would hit the “Safe and secure access with XXX-VPN” or “Don’t let anyone spy on you!”.
Top GEOs: VPNs – IN, PK, BD, BR, ID, US, GB, FR, NZ; Tools/Utilities – Tier-3
Aina A., Head of CPA Department
VPN and Utility creatives are usually boring. But not with us. Creatives in the Social Bar format with additional buttons and large creatives show good results for VPN and Utility, which will also help increase CTR and conversion. More is better: don’t be lazy to test many creative variations, play with animation, colors, messages.
Top GEOs: iOS – US, BR, ID, IN, PH, TH, GB, DE, MX, CA; Android –US, BR, GB, DE, MX, CA, FR, DE, IT, ES
RollerAds Team
It’s not worth underestimating the in-page push format for promoting VPN&Utilities offers, especially when it comes to reaching iOS users interested in these types of offers. In fact, in-page push ads are one of the few ad formats that can effectively target iOS users as classic push ads aren’t available for this audience.
Top GEOs: US, DE, JP, GB, FR
Daria Maichuk, Head of Customer Service at RichAds
We kept track of testing an antivirus offer for the USA for 3 months. The strategy was the following: 3 ad campaigns with different subscriber bases and targeting either Chrome or Edge Browser. Although the Chrome browser campaign brought most of the conversions, the Edge covers a major audience of the older generation interested in antivirus offers, so the choice was panned out. This ad strategy led to an ROI of 32%.
Top GEOs: Antivirus – US, BR, UK, IT, JP; VPNs – JP, CN, SG, US
Nutra
Nutra is the most sustainable vertical in the world for sure. There is little chance that people will ever stop caring about how they look. Needless to say, the pandemic has also played a part when booming Nutra in 2024. Offers at the cornerstone of the vertical are weight loss products and health-related supplements for men’s enlargement.
As appearance is still a sensitive matter for many folks, push notifications are the ideal trade-off in terms of privacy.
Jenny Bodenburg, Customer Support
Many believe that this vertical for push campaigns is doomed, but our customers remain loyal to it. The best offers across the vertical are male enhancement products. They are mainly popular in Asia and Africa, which is quite attractive for advertisers due to minimal investments and low competition. Quite explicit creatives are often used for advertising, resulting in good CTRs. And since we have quite a bit of adult traffic, there’s plenty of room for creativity.
Top GEOs: NG, UZ, GT, EG, AE, SA, TH, MY, ID, CO, CL, MX, IN
How to choose a vertical for push ads
No matter what vertical you choose, the chance to profit is highly probable. However, you need to evaluate the hurdles you would run into while promoting the most profitable verticals. Some niches, for instance, require a greater deposit of budget than others. This is explained by the level of competition in a given vertical.
Highly competitive verticals, such as Gambling and Finance, may call for a larger investment to see significant returns. Less competitive verticals, such as Nutra or VPN&Utilities, are available for promotion for a lower cost. As for Dating, it’s not the cheapest vertical, but everything depends on the GEO you target. If you are going to run your push ad campaign focused on Tier-2, Tier-3, you can do without high investments which isn’t true for Tier-1.
Final Thoughts
Push advertising has become front and center now due to its high conversion rates and cost-effectiveness. Ultimately, the key to success is to choose one of the best niches for push ads and a wise targeting strategy. This way advertisers would take advantage of the high conversion rates and cost-effectiveness of push ad campaigns.
Anna Mardas brought together her background as a copywriter in digital marketing. Now, she's got a solid grasp on affiliate marketing, especially when it comes to understanding the following niches: Gambling, Adult, Dating, Sweepstakes and Crypto. Anna stands out for her thorough research and insightful reviews of ad networks, offering her readers valuable knowledge.
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Push advertising conveys its key message to users by imitating notifications about personal messages, which helps kill two birds with one stone. First, it encourages users to engage because of the private form. Secondly, the format is a way of getting around ad restrictions to promote many profitable verticals.
Choosing the push format for earning payouts is only half the battle. Advertisers should pay attention to the best verticals for push ads and their potential for profitability.
We asked experts from some ad networks about the best practices to advertise top verticals for push ads on their platforms this year. It’s our pleasure to share their tips with you.
Stay Ahead of the Game: Best Verticals for Push Advertising
Top-performing verticals for push advertising in 2024 are the following:
Gambling&Betting;
Dating;
Finance (Crypto);
VPN&Utilities;
Nutra.
These verticals tend to have high conversion rates and offer attractive payouts to advertisers. Let’s go over each of them.
Gambling&Betting
Gambling&Betting is quite a controversial vertical in affiliate marketing because of restrictions by the countries and ad platforms. So the niche leaves many newbies in affiliate marketing disappointed by iGaming advertising. However, ad networks offering push ad formats are game changers with their push format.
Another good news for affiliates is that some countries are going to legalize iGaming. The promising GEOs for iGaming are LATAM countries: Brazil, Uruguay, Colombia, Mexico, etc. On the other hand, Tier-1 countries are still the most lucrative regions for running both gambling and betting ad campaigns. By the way, iGaming may be legalized in four US states soon. So grab the opportunity to profit from this niche.
Alex, PR-manager at PushHouse
Our advertiser tested the offer from the Yellana CPA network. The target GEO was Bangladesh by the following regions: Dhaka, Rajshahi, Chittagong. These regions are considered the most developed in the country. Then, the old versions of Android were chosen – according to the test, they converted best in Bangladesh. When making creative the advertiser chose a depiction of the local currency instead of dollars, which probably also influenced the success of the campaign. You can read the full case study in the SpyHouse blog.
Top GEOs: IN, BD, ID, RU, CO, BR, US
Daria Maichuk, Head of Customer Service at RichAds
We recently had a client in the iGaming industry who decided to test out push ads for the first time. They had been using Facebook ads for targeting this GEO and wanted to see if push ads could bring even better results. One interesting aspect of the Richads gambling case study was the schedule – the advertiser set up campaign time from 12 AM to 12 PM based on the previous experience with Brazil on Facebook.
Well, it was a resounding success! Despite only spending $500 on the campaign, they saw an incredible 116% ROI in a week!
Top GEOs: Gambling – ID, BD, PH, TH, IN, MY; Betting – BD, TR, IN, ID, BR, PK
Dating
Dating is one of the most suitable verticals for push campaigns. Push ads that emulate messages from beautiful girls seem to be attractive to click on. A lot of singles who suffer a lack of intimacy during the pandemic are often hooked by this trick, regardless of their purpose. People can look for mild amusement for one night or a lifelong partner. Anyway, Dating offers work out.
If you deal with hot dating offers, you can run into different names for this vertical depending the specific ad network: Hot Dating, 18+ Dating, Adult Dating.
Aina A., Head of CPA Department
Do you want your dating creatives to work? Fight banner blindness with all possible methods. Choose formats that give you the greatest customization options. Our flagship format Social Bar will allow you to independently create unique animated creatives for any task using the built-in constructor. Creatives that mimic social networks work reliably: they have excellent CTR and are perfect for the Dating and i-Gaming verticals.
Top GEOs: US, DE, AU, FR, GB, IT, ES, MX, BR, CO
Jenny Bodenburg, Customer Support
Adult Dating is the strongest line of our business as it’s the first niche we started working with. Today we can boast an impressive subscriber base and high-quality adult traffic. Based on our experience, nudity creatives have the highest CTR. And although some GEOs work better than others, we are ready to provide good adult traffic for almost any country.
Top GEOs: US, DE, ZA, TR, FR, GH, RU, MX, IT
Daria Maichuk, Head of Customer Service at RichAds
Bank on diversity and think outside the box while making creatives. Not far all users prefer artificial appearance, natural-looking girls are also on the top. Anyway, learn your GEO before running ad campaigns. You are likely to come across something new about your audience. As an example, LGBT offers are the most popular among push subscribers in the USA, according to recent polls.
Top GEOs: US, DE, GB, BR, FR, IN
Finance (Crypto)
Cryptocurrencies have experienced a tremendous surge in popularity over the recent years. This increased demand for cryptocurrencies has led to a rise in the number of cryptocurrency-related affiliate programs and opportunities. As the crypto industry is still relatively new and constantly evolving, people are not yet tired of ads promising well-being through digital assets. Eventually, everyone dreams of making a fortune without effort for sure.
The crypto industry operates globally, allowing affiliate marketers to tap into a massive market of users from different regions and countries. This way, affiliates have the chance to make money in numerous ways provided they find their niche.
Jenny Bodenburg, Customer Support
Crypto is one of the most popular push ad verticals in TacoLoco. Against the many ad networks, we allow using celebrity pictures and brand logos which is a great benefit for our clients.
Top GEOs: DE, CH, AT, NL, BR, IT, ES, MY, CL, MX, NZ, CO
VPN&Utilities
As the authorities block some websites or prohibit access to them for some GEOs, VPNs services is a must-have for users trying to save their former lifestyle – watching beloved TV shows, listening to music, or even working. As people aren’t going to turn down their habits, affiliates don’t miss the opportunity to earn on push ads.
Alongside VPN offers, Antivirus is another profitable niche for advertisers. Antivirus and VPN products often come in bundle packages, offering users a discount for purchasing both services together.
George, Business Development Team Lead at ClickAdu
To pass moderation, you need to have something between slightly misleading and at the same time, user-catchy creative ad sets. Examples: “Your device may be insecure”, “Memory check recommended”, “Hackers might be able to crack your phone!” etc. As for the visual parts – alert signs and cracked tool icons working just fine.
Regarding VPNs, creative approaches here are flowing out of the context of the GEO you’re working with. MENA countries have a lot of restrictions, so creatives like: “Get access to locked content” would work 24/7. In NA, lads going crazy about their online “security” would hit the “Safe and secure access with XXX-VPN” or “Don’t let anyone spy on you!”.
Top GEOs: VPNs – IN, PK, BD, BR, ID, US, GB, FR, NZ; Tools/Utilities – Tier-3
Aina A., Head of CPA Department
VPN and Utility creatives are usually boring. But not with us. Creatives in the Social Bar format with additional buttons and large creatives show good results for VPN and Utility, which will also help increase CTR and conversion. More is better: don’t be lazy to test many creative variations, play with animation, colors, messages.
Top GEOs: iOS – US, BR, ID, IN, PH, TH, GB, DE, MX, CA; Android –US, BR, GB, DE, MX, CA, FR, DE, IT, ES
RollerAds Team
It’s not worth underestimating the in-page push format for promoting VPN&Utilities offers, especially when it comes to reaching iOS users interested in these types of offers. In fact, in-page push ads are one of the few ad formats that can effectively target iOS users as classic push ads aren’t available for this audience.
Top GEOs: US, DE, JP, GB, FR
Daria Maichuk, Head of Customer Service at RichAds
We kept track of testing an antivirus offer for the USA for 3 months. The strategy was the following: 3 ad campaigns with different subscriber bases and targeting either Chrome or Edge Browser. Although the Chrome browser campaign brought most of the conversions, the Edge covers a major audience of the older generation interested in antivirus offers, so the choice was panned out. This ad strategy led to an ROI of 32%.
Top GEOs: Antivirus – US, BR, UK, IT, JP; VPNs – JP, CN, SG, US
Nutra
Nutra is the most sustainable vertical in the world for sure. There is little chance that people will ever stop caring about how they look. Needless to say, the pandemic has also played a part when booming Nutra in 2024. Offers at the cornerstone of the vertical are weight loss products and health-related supplements for men’s enlargement.
As appearance is still a sensitive matter for many folks, push notifications are the ideal trade-off in terms of privacy.
Jenny Bodenburg, Customer Support
Many believe that this vertical for push campaigns is doomed, but our customers remain loyal to it. The best offers across the vertical are male enhancement products. They are mainly popular in Asia and Africa, which is quite attractive for advertisers due to minimal investments and low competition. Quite explicit creatives are often used for advertising, resulting in good CTRs. And since we have quite a bit of adult traffic, there’s plenty of room for creativity.
Top GEOs: NG, UZ, GT, EG, AE, SA, TH, MY, ID, CO, CL, MX, IN
How to choose a vertical for push ads
No matter what vertical you choose, the chance to profit is highly probable. However, you need to evaluate the hurdles you would run into while promoting the most profitable verticals. Some niches, for instance, require a greater deposit of budget than others. This is explained by the level of competition in a given vertical.
Highly competitive verticals, such as Gambling and Finance, may call for a larger investment to see significant returns. Less competitive verticals, such as Nutra or VPN&Utilities, are available for promotion for a lower cost. As for Dating, it’s not the cheapest vertical, but everything depends on the GEO you target. If you are going to run your push ad campaign focused on Tier-2, Tier-3, you can do without high investments which isn’t true for Tier-1.
Final Thoughts
Push advertising has become front and center now due to its high conversion rates and cost-effectiveness. Ultimately, the key to success is to choose one of the best niches for push ads and a wise targeting strategy. This way advertisers would take advantage of the high conversion rates and cost-effectiveness of push ad campaigns.
Anna Mardas brought together her background as a copywriter in digital marketing. Now, she's got a solid grasp on affiliate marketing, especially when it comes to understanding the following niches: Gambling, Adult, Dating, Sweepstakes and Crypto. Anna stands out for her thorough research and insightful reviews of ad networks, offering her readers valuable knowledge.
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