RUNative Review in 2023

RUNative advertising network is no longer running.
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If you’re searching for a push ad provider to buy traffic from, you might have come across RUNative. Before working with this network, though, read through this RUNative review to see whether this platform is right for you.

All information about RUNative ads

Runative Overview

RUNative offers a wide variety of ad formats for publishers as well as advertisers who want to reach their audience through various channels such as banners, video IM sliders, native ads, and push ads (both with classic and in-page). 

Its mission is to provide its users with solutions that can be customized according to individual needs. 

Runative History

The company was founded in 2017 and currently has offices in Spain, Barcelona, and Cyprus. From the onset, they focused on building an international team to serve global clients from different time zones. 

Runative Features

Runative hosts several in-house features that help their advertisers run campaigns seamlessly. These features are parts of Runative’s earning tricks, and using them properly leads to an improvement in your media buying results. Here is an outline of some of these features.

• Self-serve Platform

One of the best selling points of Runative is how the platform gives you total control of everything relating to your campaigns. You can do everything from run your campaign to fully optimizing it. You can always ask for help from their support if you encounter anything difficult in the process.

• High-Performing Ad Formats

Runative has multiple formats under its belt, including classic and in-page push, banner (display ads), native ads, video pre-roll, and video IM slider.

• Fast Campaign Approval

Once you’ve created your campaigns, you don’t have to go through a long waiting time to get them approved. Runative makes sure your campaigns are thoroughly checked and approved quickly.

• Well-detailed Targeting

What good is a campaign without the right audience? You don’t have to fear irrelevant traffic because Runative’s targeting options ensure you only get the traffic that matters. You can target browsers, device types and brands, operating systems, IP ranges, and language. 

Still there are no targeting options for Carrier, ISP, Model or Manufacturer. 

• Fraud Protection 

An ad network without protection is dangerous. Is Runative safe? — is another question you might ask yourself before joining the network. Luckily, Runative takes security very seriously. You can rest assured that your ads receive genuine human clicks or double-check them using other services.

• The Optimizer integration

Imagine the possibilities with cloud-based campaign management and an automation tool that lets you manage and automate your routine optimization tasks across various traffic networks. The Optimizer gives you more time for content creation or strategy development.

If you have a TheOptimizer account, you can integrate it with RUNative. On the downside, though, since this tool can be integrated with the platform, RUNative did not go out of its way to create any in-house auto-optimization features.

Runative Top-performing Offers and Verticals

Runative offers multiple ad formats, but push ads are the most popular when it comes to performance. Here is an outline of Runative’s top-performing verticals.

• Sweepstakes
• Desktop
• Crypto
• Dating
• Apps
• Gaming
• Betting
• Binary options
• Gambling
• PIN submit

For Advertisers: How to create a campaign

Creating a campaign on Runative is uncomplicated. The first thing you need to do is create your account. Once that’s done, deposit funds to begin running your first campaign. 

The campaign creation page has seven tabs. Follow the steps below to make the process easier.

1. Settings

• Set the name of your campaign and choose your preferred ad format
• Choose what country you want to run your campaign in. You can also use specific regions to narrow down your options.

2. Targeting

• Select your preferred targeting option and also generate a retargeting pixel if you want. The targeting options available are language, device, OS, browser, carrier, IP, and other basic choices.
• RUNative has a couple of unique targeting options that you can’t find elsewhere, such as “model price,” as well as “months since release date.” These two options are great for demographic targeting if the advertiser has some backup data regarding users who use new release models and those who would purchase a specific device price range.

3. Scheduling

• Set a schedule for your campaign. This includes the start, end, and exception dates. You can also choose the times of day or days of the week you want the campaign to run.

4. Audience

• Use the traffic selection option to target the best spots or all ad spots.
• Use the site ID list and Spot ID list to target specific sources

5. Pricing

• Set your minimum bid. Remember that push notification ads are on CPC payment model.
• Set your daily budget and distribution.

6. Ads

• Upload images
• Set your brand name, headline, and ad description. You can utilize macros to customize your campaigns. Available macros are country, city, state, device type, platform, and day of the week.
• Set frequency limits.

7. Notes

• Add notes to your campaign to keep a record of all changes you’ve made.

For Publishers: How to Create an Account

Starting as a publisher on Runative can be done in five easy steps:

1. Click the register button and select publisher as your account type.
2. Fill in the required information, including your email then continue to verify your email.
3. Fill in all required billing details
4. Submit your website(s) for approval
5. Lastly, create an ad spot after your website(s) have been confirmed.

Runative Minimum Deposit

Runative’s minimal deposit is just $25, one of the lowest in the industry. When adding funds, though, it would be best not to settle on the lowest amount you can add; think about how much you’d likely spend on the platform to get the traffic level that you need.

Runative’s pricing is on the CPC and CPM models. CPC is only available for push notifications. Runative’s CPC rates can go as low as $0.001. 

Runative Payment Mode

Funds can be deposited to your account through any of the following payment methods: Paxum, Paypal, wire transfer, and credit card (Visa or Mastercard).

Runative Support

Every Runative account is appointed an account manager to help out in difficult areas. You can reach the support through the website’s chatbox or Runatives Contact Us page. You can also reach the support through other channels indicated in your advertiser dashboard.

Runative: Is it worth it?

Runative is one of the many push ad networks out there, and you might be wondering — is Runative legit? Well, the platform has a lot of experience to back its claims as a legitimate ad network. They offer advertisers total control of their ads and high traffic volume. Whether your ads succeed, however, is up to you.

Runative Pros and Cons

As great as Runative is, some can’t help but ponder — is Runative good? Here are some of Runative advantages and disadvantages to prove just how good it is.

Pros

• Fraud protection technology,
• Huge volume available,
• Reliable support team,
• Innovative reporting technology.

Cons

• You need to check from time to time if one or more of your ads have been flagged, especially when traffic is slow,
• No targeting options for Carrier,  ISP, Model or Manufacturers.
• No adult traffic.
• No auto rules or optimization in-house.

Runative Conclusion

Runative is a push ad network that provides good-performing traffic. As long as you know how to properly optimize your campaigns, this network can work for you. If you have more budget, signing up for a TheOptimizer account can help hasten your optimization tasks. If you don’t, then you would have to settle with manual adjustments.