Affiliates and media buyers are always looking for ad networks with top-quality traffic and quality-of-life features to ease testing, optimization, and scaling. While some networks act as jacks of all trades, offering a broad range of ad formats, RollerAds favors specialization.
This ad network is a perfect choice if you’re into push or pop traffic. It also features direct click, their innovative ad format, but the main selling point is their vast range of tools to make campaign creation and management easier. The RollerAds minimum deposit is $50.
Take a look at their latest video about ad networks if you’re beginning your affiliate journey or want to refresh things in your mind. Meanwhile, let’s see RollerAds ad network review and discover what it has brought to the table.
CPA Goal 101
We start this RollerAds review with such a feature as CPA Goal. CPA Goal is a special bidding model where you input the target Cost Per Acquisition (CPA) right away. By default, whether you use CPM or CPC, you have to input a bid and figure out your target CPA after testing a few traffic sources.
CPA Goal turns things upside down and adjusts your bids based on a pre-determined CPA. The underlying algorithm automatically increases the bids for top-performing zones to acquire more traffic. At the same time, the underperforming zones are either excluded or end up with lower bids.
Worry not—there is a test limit per zone, so you won’t go bankrupt over a single test. Just make sure to enable S2S postback to unlock the ad format in the RollerAds dashboard. CPA Goal is a prominent but not the only feature of RollerAds.
Traffic Quality and Presets
RollerAds specialists monitor the quality of the traffic acquired. The best thing is that, as an affiliate, you can toggle the option “Only Premium” traffic to focus on tried-and-true zones and feeds.
Only premium traffic limits your testing capabilities but improves your chances of converting users. This is an ideal option if you want conversions here and now. If you prefer to experiment and have a chance of bumping into an untapped source of traffic, then “All Traffic” is a better pick.
Whichever traffic option you pick, there is always an ability to complement it with a traffic preset that RollerAds provides. Hundreds of options for different ad formats, GEOs, targeting settings, and so on—you’re bound to find something made just for you!
Best Ad Formats
As mentioned in the intro of this RollerAds review, the ad network specializes in a few key ad formats without spreading the resources. This dedication makes them very good in the domain of pop ads, push notifications, and direct clicks.
Pop ads
Whether it’s popunder or pop-up (OnClick ads), RollerAds knows how to maintain the delicate balance between informing users about products and preserving their experience. Pop ads involve special advertising tabs that emerge either on top of the main browning page or behind it.
In any case, pop ads are hard to miss, very informative, and huge, requiring no dedicated creatives what so ever. Of course, you can always complement a pop ad with a pre-lander, but that’s not obligatory and can be detrimental at times. Pop ads are very direct and on point, so if you deal with highly engaged users and dynamic verticals, e.g., sweepstakes, this format smokes the competition.
Push notifications
Push notifications are tiny ads, usually appearing at the bottom right corner of your desktop display or on top of your phone screen. Whatever the case, they have a small picture and a short message with a dedicated header. Push ads seem never to go out of fashion because they’re convenient, brief, and noticeable.
When working with RollerAds, you can use push notifications not only for marketing but also for informing users. RollerAds offers the so-called hybrid format for publishers. The idea is to mix up push ads with informative push messages about updates, news, and highlights.
As an affiliate, you can rely on push notifications and RollerAds’ expertise to make the most out of your investments. Moreover, you can connect push notifications to your landing pages and become a publisher yourself! That’s right, you can start making money by letting other advertisers display their ads on your landing page, how is that?
Direct Click
Similar to a pop ad, direct click has its triggers placed in some strategic positions on a website, so only some very specific actions can trigger it. For example, a trigger can be near the exit or download button. The idea is to capture high-intent users there and redirect them to a relevant product.
This extra precision and scrutiny helps to filter out poor-quality traffic and save on costs. Besides, more engaged users are a better fit for follow-up campaigns, plus you can retarget them with a completely different ad format.
Smart Bidding Models
In this RollerAds ad network review, we can’t help but consider Smart bidding that is good even if you have just a single campaign at hand. But when there is a plethora of them, SmartCPC and SmartCPM become invaluable. These models help to save time on campaign optimization but provide more control compared to CPA Goal for those of you who like to keep things in check.
SmartCPC is reserved for all kinds of push notifications and direct click, while SmartCPM is exclusive to pop ads—similar to ordinary CPC and CPM, respectively. With a smart bidding model, the AI will adjust bids for each traffic zone individually and automatically, so you remain competitive without overspending.
Furthermore, you can control your bidding strategy with a special slider that controls how aggressively AI will try to reach the top of the auction. As a fail-safe, there is a max bidding limitation that will prevent AI from bidding higher upon reaching.
RollerAds targeting settings are both flexible and deep. For example, you can retarget either more recent subscribers or those who have been with you for a while. When you don’t have an established database of subscribers, you can rely on other targeting settings:
GEO. RollerAds works with all tiers and all the major regions. If you target some very specific language groups with your ads, GEO filtering is fundamental to keep the budget costs at bay.
Device and OS. Various devices have different screen formats and ad sizes as a result. Besides, phones tend to become obsolete quickly, so controlling devices, OSs, and their versions is good for minimizing losses on acquiring users that technically cannot install the product you’re promoting.
Browser. Some browsers, like opera GX, are better suited for gamers, so software & utilities might work there better. Browser filtering adds another layer of customization when it comes to designing your funnels.
Dayparting. There is no reason to target desktop users when they are at work in the office. This is where dayparting saves the day (and budget), excluding the underperforming hours from the time when the campaign is active.
Creatives Library and Autocreatives
Creatives Library is like an in-house spy tool from RollerAds. It’s available to all the registered advertisers and provides insights on what is going on online in your favorite verticals. Tons of images in a couple of clicks will appear before you to spur the imagination and creativity of yours.
Couple it with their autocreatives to ease your work. Just remember that autocreatives work with software and utilities only. Also, if you need a brand logo imprinted, you’ll have to do this manually, as AI cannot fulfil that request.
CPA Optimization
A predecessor for CPA Goal, CPA Optimization provides even more control than smart bidding models while retaining some form of optimization. All the zones with low conversion rates will be disabled automatically, which helps to quickly cut off sources draining your budget. You can also input some custom criteria for exclusion if you want extra flexibility.
Hourly Budget Distribution
Instead of spending all the budget in a single burst, you can minimize the losses and actually acquire more data during testing. This feature is a lifesaver if you have a small budget and work with pop ads, which are CPM-based.
Distribute your bids evenly during the day to see which hours bring in the most conversions. Then use the dayparting to target the hours when the users are the most active. That’s just a single example of synergy on RollerAds, but there are more.
Constant Support
RollerAds’ support will answer all the questions you have or redirect you to the right specialists. They are taking pride in responding quickly and on point. Whether you’re a beginner or a professional, RollerAds will provide all the necessary tools and help you with a few consultations on how to make the most out of your investments. Just stay in touch with their specialists.
For all the newcomers, there is an exclusive promo code:
ALLPUSH50
Use it to get an additional $50 on your first deposit. This code won’t last forever, so redeem it before May 1, 2025. After registering, mention this code to your account manager on RollerAds for the bonus to count.
Closing Words
RollerAds have been in the industry for a few years, specializing in push and pop ads for 5+ years in a row. Register on RollerAds to get traffic of quality, cut costs on acquiring new users, and make the most out of your campaign settings and creatives.
Anna Mardas brought together her background as a copywriter in digital marketing. Now, she's got a solid grasp on affiliate marketing, especially when it comes to understanding the following niches: Gambling, Adult, Dating, Sweepstakes and Crypto. Anna stands out for her thorough research and insightful reviews of ad networks, offering her readers valuable knowledge.
Table of contents:
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Affiliates and media buyers are always looking for ad networks with top-quality traffic and quality-of-life features to ease testing, optimization, and scaling. While some networks act as jacks of all trades, offering a broad range of ad formats, RollerAds favors specialization.
This ad network is a perfect choice if you’re into push or pop traffic. It also features direct click, their innovative ad format, but the main selling point is their vast range of tools to make campaign creation and management easier. The RollerAds minimum deposit is $50.
Take a look at their latest video about ad networks if you’re beginning your affiliate journey or want to refresh things in your mind. Meanwhile, let’s see RollerAds ad network review and discover what it has brought to the table.
CPA Goal 101
We start this RollerAds review with such a feature as CPA Goal. CPA Goal is a special bidding model where you input the target Cost Per Acquisition (CPA) right away. By default, whether you use CPM or CPC, you have to input a bid and figure out your target CPA after testing a few traffic sources.
CPA Goal turns things upside down and adjusts your bids based on a pre-determined CPA. The underlying algorithm automatically increases the bids for top-performing zones to acquire more traffic. At the same time, the underperforming zones are either excluded or end up with lower bids.
Worry not—there is a test limit per zone, so you won’t go bankrupt over a single test. Just make sure to enable S2S postback to unlock the ad format in the RollerAds dashboard. CPA Goal is a prominent but not the only feature of RollerAds.
Traffic Quality and Presets
RollerAds specialists monitor the quality of the traffic acquired. The best thing is that, as an affiliate, you can toggle the option “Only Premium” traffic to focus on tried-and-true zones and feeds.
Only premium traffic limits your testing capabilities but improves your chances of converting users. This is an ideal option if you want conversions here and now. If you prefer to experiment and have a chance of bumping into an untapped source of traffic, then “All Traffic” is a better pick.
Whichever traffic option you pick, there is always an ability to complement it with a traffic preset that RollerAds provides. Hundreds of options for different ad formats, GEOs, targeting settings, and so on—you’re bound to find something made just for you!
Best Ad Formats
As mentioned in the intro of this RollerAds review, the ad network specializes in a few key ad formats without spreading the resources. This dedication makes them very good in the domain of pop ads, push notifications, and direct clicks.
Pop ads
Whether it’s popunder or pop-up (OnClick ads), RollerAds knows how to maintain the delicate balance between informing users about products and preserving their experience. Pop ads involve special advertising tabs that emerge either on top of the main browning page or behind it.
In any case, pop ads are hard to miss, very informative, and huge, requiring no dedicated creatives what so ever. Of course, you can always complement a pop ad with a pre-lander, but that’s not obligatory and can be detrimental at times. Pop ads are very direct and on point, so if you deal with highly engaged users and dynamic verticals, e.g., sweepstakes, this format smokes the competition.
Push notifications
Push notifications are tiny ads, usually appearing at the bottom right corner of your desktop display or on top of your phone screen. Whatever the case, they have a small picture and a short message with a dedicated header. Push ads seem never to go out of fashion because they’re convenient, brief, and noticeable.
When working with RollerAds, you can use push notifications not only for marketing but also for informing users. RollerAds offers the so-called hybrid format for publishers. The idea is to mix up push ads with informative push messages about updates, news, and highlights.
As an affiliate, you can rely on push notifications and RollerAds’ expertise to make the most out of your investments. Moreover, you can connect push notifications to your landing pages and become a publisher yourself! That’s right, you can start making money by letting other advertisers display their ads on your landing page, how is that?
Direct Click
Similar to a pop ad, direct click has its triggers placed in some strategic positions on a website, so only some very specific actions can trigger it. For example, a trigger can be near the exit or download button. The idea is to capture high-intent users there and redirect them to a relevant product.
This extra precision and scrutiny helps to filter out poor-quality traffic and save on costs. Besides, more engaged users are a better fit for follow-up campaigns, plus you can retarget them with a completely different ad format.
Smart Bidding Models
In this RollerAds ad network review, we can’t help but consider Smart bidding that is good even if you have just a single campaign at hand. But when there is a plethora of them, SmartCPC and SmartCPM become invaluable. These models help to save time on campaign optimization but provide more control compared to CPA Goal for those of you who like to keep things in check.
SmartCPC is reserved for all kinds of push notifications and direct click, while SmartCPM is exclusive to pop ads—similar to ordinary CPC and CPM, respectively. With a smart bidding model, the AI will adjust bids for each traffic zone individually and automatically, so you remain competitive without overspending.
Furthermore, you can control your bidding strategy with a special slider that controls how aggressively AI will try to reach the top of the auction. As a fail-safe, there is a max bidding limitation that will prevent AI from bidding higher upon reaching.
RollerAds targeting settings are both flexible and deep. For example, you can retarget either more recent subscribers or those who have been with you for a while. When you don’t have an established database of subscribers, you can rely on other targeting settings:
GEO. RollerAds works with all tiers and all the major regions. If you target some very specific language groups with your ads, GEO filtering is fundamental to keep the budget costs at bay.
Device and OS. Various devices have different screen formats and ad sizes as a result. Besides, phones tend to become obsolete quickly, so controlling devices, OSs, and their versions is good for minimizing losses on acquiring users that technically cannot install the product you’re promoting.
Browser. Some browsers, like opera GX, are better suited for gamers, so software & utilities might work there better. Browser filtering adds another layer of customization when it comes to designing your funnels.
Dayparting. There is no reason to target desktop users when they are at work in the office. This is where dayparting saves the day (and budget), excluding the underperforming hours from the time when the campaign is active.
Creatives Library and Autocreatives
Creatives Library is like an in-house spy tool from RollerAds. It’s available to all the registered advertisers and provides insights on what is going on online in your favorite verticals. Tons of images in a couple of clicks will appear before you to spur the imagination and creativity of yours.
Couple it with their autocreatives to ease your work. Just remember that autocreatives work with software and utilities only. Also, if you need a brand logo imprinted, you’ll have to do this manually, as AI cannot fulfil that request.
CPA Optimization
A predecessor for CPA Goal, CPA Optimization provides even more control than smart bidding models while retaining some form of optimization. All the zones with low conversion rates will be disabled automatically, which helps to quickly cut off sources draining your budget. You can also input some custom criteria for exclusion if you want extra flexibility.
Hourly Budget Distribution
Instead of spending all the budget in a single burst, you can minimize the losses and actually acquire more data during testing. This feature is a lifesaver if you have a small budget and work with pop ads, which are CPM-based.
Distribute your bids evenly during the day to see which hours bring in the most conversions. Then use the dayparting to target the hours when the users are the most active. That’s just a single example of synergy on RollerAds, but there are more.
Constant Support
RollerAds’ support will answer all the questions you have or redirect you to the right specialists. They are taking pride in responding quickly and on point. Whether you’re a beginner or a professional, RollerAds will provide all the necessary tools and help you with a few consultations on how to make the most out of your investments. Just stay in touch with their specialists.
For all the newcomers, there is an exclusive promo code:
ALLPUSH50
Use it to get an additional $50 on your first deposit. This code won’t last forever, so redeem it before May 1, 2025. After registering, mention this code to your account manager on RollerAds for the bonus to count.
Closing Words
RollerAds have been in the industry for a few years, specializing in push and pop ads for 5+ years in a row. Register on RollerAds to get traffic of quality, cut costs on acquiring new users, and make the most out of your campaign settings and creatives.
Anna Mardas brought together her background as a copywriter in digital marketing. Now, she's got a solid grasp on affiliate marketing, especially when it comes to understanding the following niches: Gambling, Adult, Dating, Sweepstakes and Crypto. Anna stands out for her thorough research and insightful reviews of ad networks, offering her readers valuable knowledge.
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