Pop ads are still a thriving format to grab attention of users and drive traffic in digital marketing. It’s time to see the best pop ads examples across various verticals. Whether you are an affiliate marketer or advertiser, these tips will help you use pop ads to achieve your advertising goals.
Pop ads are one of the oldest ad types of online advertising that include 2 types: popunders and popups. While popup ads appear in the foreground of the browser, often interrupting the user experience, popunders open in the background, allowing users to continue browsing the main content. Despite the rise of other advertising methods, this format still delivers high volume traffic because of its non intrusiveness, so it’s a popular choice among marketers.
The technology behind pop ads relies on JavaScript scripts embedded on a publisher’s site. When a user interacts with the site, the script opens a new tab or browser window in the background and displays the advertiser’s landing page or offer.
Pop ad traffic is typically generated on a CPM (Cost Per Mille) basis where advertisers pay for every 1,000 impressions. Some networks even offer Smart CPM where advertisers can bid competitively with automatic adjustments based on demand and supply.
Usually, affiliates use landing pages for pop advertising. It has everything to grab the audience’s attention and get them to take the desired action. Typically these pages have a design related to the niche, a simple description of the offer and a strong call to action (CTA). So, it converts even people who are not interested in the offer.
Pop ads can also have a pre-landing page. This page appears before the landing page and warms up the audience, gets them engaged and familiar with the product. Then they get redirected to the main landing page with the main offer.
Pre-landing pages can have interactive elements to get the pop traffic more engaged. These elements can vary depending on the niche; for instance pre-landing pages for Gambling offers might have a “free spin wheel” and for eCommerce might have a survey about favourite clothing styles.
Let’s have a look at the 22 best popunder ads examples as well as pop-up advertising examples for top verticals in affiliate marketing in 2025. We will cover such niches as:
Gambling is one of the popular niches in affiliate marketing nowadays. So, you can get profit attracting pop-up and popunder traffic, and ads examples prove it. You can add many catchy elements like free spins that really work.
When developing Gambling landing pages, include the following strategies:
Ads examples:
This is one of the “evergreen” niches that attracts users regardless of the season. Pop ads as a traffic source is the best way for Betting vertical. You can create an advertisement with a welcome bonus, which always arouses interest and is a universal approach.
How to create pop-up and popunder ads Betting landing pages:
Ads examples:
The Dating vertical is one of the most profitable and enduring niches in affiliate marketing. It’s all about promoting online Dating platforms, matchmaking sites, and relationship oriented apps that connect people looking for everything from casual hookups to serious relationships or specific dating interests. The niche is usually divided into 2 categories: Adult Dating and Mainstream Dating.
You can use phrases like “Rate the girl” or “Girls/boys are waiting for you” to create popunder advertising. Various hooks are used to get people in. Ads might also have registration fields to sign up for the service.
There are some tips for Dating pop ads:
Ads examples:
Pre-landing and landing pages for Antivirus are needed to provide users with the product’s features and benefits. They should be simple in functionality, showing the service looks accessible and super valuable.
Most often, a fear-based strategy works, which encourages downloads and subscriptions when users see that the device may be hacked.
Ads examples:
Nutra means nutraceuticals. This niche does not include promotion of medications or genuine medical products prescribed by doctors; instead, it focuses on supplements, dietary items, and products that may offer health benefits.
When you promote Nutra on the pops, create a clear CTA and add the appropriate button, for example, “order delivery”, “receive the product”, “buy”. Product discount messages work great, too.
Ads examples:
As you can see, pop ads are a powerful tool for marketers across all niches. Using the unique benefits of pop ads — not disrupting the user experience while capturing attention — you can drive a lot of traffic and conversions.
From the Gambling ads to the Nutra promotions, each sector shows how creativity and understanding of your audience can lead to great campaigns. As the digital world evolves, being innovative and optimising your landing pages will be key to getting the best results!
Pop ads are still a thriving format to grab attention of users and drive traffic in digital marketing. It’s time to see the best pop ads examples across various verticals. Whether you are an affiliate marketer or advertiser, these tips will help you use pop ads to achieve your advertising goals.
Pop ads are one of the oldest ad types of online advertising that include 2 types: popunders and popups. While popup ads appear in the foreground of the browser, often interrupting the user experience, popunders open in the background, allowing users to continue browsing the main content. Despite the rise of other advertising methods, this format still delivers high volume traffic because of its non intrusiveness, so it’s a popular choice among marketers.
The technology behind pop ads relies on JavaScript scripts embedded on a publisher’s site. When a user interacts with the site, the script opens a new tab or browser window in the background and displays the advertiser’s landing page or offer.
Pop ad traffic is typically generated on a CPM (Cost Per Mille) basis where advertisers pay for every 1,000 impressions. Some networks even offer Smart CPM where advertisers can bid competitively with automatic adjustments based on demand and supply.
Usually, affiliates use landing pages for pop advertising. It has everything to grab the audience’s attention and get them to take the desired action. Typically these pages have a design related to the niche, a simple description of the offer and a strong call to action (CTA). So, it converts even people who are not interested in the offer.
Pop ads can also have a pre-landing page. This page appears before the landing page and warms up the audience, gets them engaged and familiar with the product. Then they get redirected to the main landing page with the main offer.
Pre-landing pages can have interactive elements to get the pop traffic more engaged. These elements can vary depending on the niche; for instance pre-landing pages for Gambling offers might have a “free spin wheel” and for eCommerce might have a survey about favourite clothing styles.
Let’s have a look at the 22 best popunder ads examples as well as pop-up advertising examples for top verticals in affiliate marketing in 2025. We will cover such niches as:
Gambling is one of the popular niches in affiliate marketing nowadays. So, you can get profit attracting pop-up and popunder traffic, and ads examples prove it. You can add many catchy elements like free spins that really work.
When developing Gambling landing pages, include the following strategies:
Ads examples:
This is one of the “evergreen” niches that attracts users regardless of the season. Pop ads as a traffic source is the best way for Betting vertical. You can create an advertisement with a welcome bonus, which always arouses interest and is a universal approach.
How to create pop-up and popunder ads Betting landing pages:
Ads examples:
The Dating vertical is one of the most profitable and enduring niches in affiliate marketing. It’s all about promoting online Dating platforms, matchmaking sites, and relationship oriented apps that connect people looking for everything from casual hookups to serious relationships or specific dating interests. The niche is usually divided into 2 categories: Adult Dating and Mainstream Dating.
You can use phrases like “Rate the girl” or “Girls/boys are waiting for you” to create popunder advertising. Various hooks are used to get people in. Ads might also have registration fields to sign up for the service.
There are some tips for Dating pop ads:
Ads examples:
Pre-landing and landing pages for Antivirus are needed to provide users with the product’s features and benefits. They should be simple in functionality, showing the service looks accessible and super valuable.
Most often, a fear-based strategy works, which encourages downloads and subscriptions when users see that the device may be hacked.
Ads examples:
Nutra means nutraceuticals. This niche does not include promotion of medications or genuine medical products prescribed by doctors; instead, it focuses on supplements, dietary items, and products that may offer health benefits.
When you promote Nutra on the pops, create a clear CTA and add the appropriate button, for example, “order delivery”, “receive the product”, “buy”. Product discount messages work great, too.
Ads examples:
As you can see, pop ads are a powerful tool for marketers across all niches. Using the unique benefits of pop ads — not disrupting the user experience while capturing attention — you can drive a lot of traffic and conversions.
From the Gambling ads to the Nutra promotions, each sector shows how creativity and understanding of your audience can lead to great campaigns. As the digital world evolves, being innovative and optimising your landing pages will be key to getting the best results!
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