The festive season is a fertile time of the year for businesses because people start purchasing a lot. Some rush to please close people with gifts while others are enticed with great holiday deals that occur at every turn. The common practice on the eve of the holidays is Black Friday sales booming with huge discounts. Almost every company fights for shoppers, so the competition is particularly intense around the holidays.
Do you crave to stand out amidst competitors that go out of their way to grab the attention of customers? Make October the month when you start planning your marketing campaigns!
Our landmark in the realm of holiday advertising is Push.House. In this article, we’ll show you how to create holiday push ad campaigns at Push.House, high-profile push ad platform on the affiliate marketing landscape.
Push.House is the premier ad network for achieving festive marketing success, thanks to its holiday-specific capabilities. This platform provides a staggering 14 billion impressions daily across 180 countries and offers a winning combination for holiday marketing that sets it apart from the competition.
Key reasons to employ Push.House for holiday advertisement:
Push.House focuses on the perfect formats to thrive during the holiday rush: push ads and in-page push ads.
Users receive push notifications directly to their devices, ensuring 100% visibility and ensuring your ad stands out even in a highly competitive holiday market. In-page push advertising is a little bit of another story, however, it makes up for the downside of push ads, reaching iOS users.
During the holiday season, marketers are often compelled to raise their bids. However, winning an auction becomes meaningless unless the advertiser generates a profit. Using Push.House features, such as Microbidding and Whitelists/Blacklists, you can ensure that you won’t exceed your budget, making your advertising efforts more cost-effective.
Retargeting is a must-have feature for holiday campaigns because it helps you re-engage with potential customers who showed interest but didn’t convert. It maximizes ROI, which gives you a competitive edge in the busy holiday advertising landscape.
You won’t have challenges with crafting creatives because Push.House shares ad samples for free. Just go to Spy.House and be inspired by competitor creatives to create your attractive ad.
If you would like to learn more about the network itself, read the Push.House review.
Many customers would go holiday shopping sooner than ever. According to Insider Intelligence research, 50% of users are approaching their shopping plans before November even begins. Discounts generally explain advance purchases, but last year’s supply chain issues might also make people start buying gifts early.
Major holidays for the shopping season are Halloween, Black Friday and New Year’s Day.
Most ad campaigns are launched ahead of these holidays
Marketing holiday calendar for 2023:
Following Thanksgiving, Black Friday unveils the festive season together with a frenzy of discount sales. Experts recommend running holiday ad campaigns much sooner, as per the eMarketer lookbook. In doing so, you would be able to cover those who are accustomed to pre-ordering and last-minute customers.
The optimal marketing time is from mid-October until New Year’s Day. January is also a good month for advertising as sales are usually still going.
In a highly competitive marketplace in 2023, marketers who care about positive customer experience win the conversion race.
If you want to be in the loop of customer needs this year, take a look at the following eMarketer statistics:
Statistics show that shoppers in 2022 valued delivery costs more than speed. All in all, people would try to spend less in 2023 than the previous year due to rising inflation. Therefore, whatever vertical you promote, the message will resonate, if you highlight the discount and create a sense of urgency.
Granted, the offer or vertical also matters.
The most popular vertical for the gift-giving season is E-commerce. However, it’s possible to promote holiday offers across almost all verticals
Let’s break the best deals down alongside the most effective affiliate marketing strategies throughout Halloween, Black Friday and New Year’s Day.
If you already have an offer and ready-made creative you are sure about, jump to the Push.House campaign launch.
The Halloween ambiance seems mysterious and appealing for creating holiday ads. Fortunately, Halloween-related goods aren’t far from the only market for advertising. The holiday themes fit many verticals, so affiliates use them to promote offers in different niches such as sweepstakes, dating, gambling, and more.
The lively Halloween aesthetic, replete with ghosts and pumpkins, seamlessly complements sweepstakes promotions.
If you are in command of promoting dating offers, keep it up. But only refresh your approach using cute attributes associated with Halloween.
Halloween-related graphics, such as pumpkins, bats, witches, ghosts, and skeletons will naturally be incorporated into the mobile games ads.
Samples of images for creatives:
Mobile ad text creation gives you a lot of room for creativity:
1
Title: 🎃 Dive into the magic!
Description: Play Jam City this Halloween!
2
Title:🌕 Full moon rising!
Description: Meet new Halloween challenges in Jam City. Join now!
3
Title: Trick or treat?🎃
Description: Get ready for Halloween in Jam City. Click to play!
You can also reframe your advertising approach, scaling your holiday marketing campaigns with diverse traffic sources and ad formats. Mobile game ads are combined with interstitial ads, playable ads and popups.
Best practices for Halloween advertising:
Black Friday creates an incredible buzz around the E-commerce section. Customers are obsessed with sales from Black Friday (November, 24) to Cyber Monday (November, 27). Last year, the following categories were popular for sale: Xbox series X, Playstation5, Legos, Airpods, gift cards, Dyson vacuums, Macbooks, airfryers.
Under Black Friday 2022, many campaigns focused on iPhone sweepstakes, but you can raffle other offers in 2023 too. Evergreen products to advertise are laptops, smartphones, game consoles, cosmetics and fitness accessories.
Just like E-commerce, Finance and Gambling are also top verticals for Black Friday ad campaigns.
Best practices for advertising:
The New Year is a versatile opportunity to promote various verticals. As people make wishes and set goals for the New Year, it’s the perfect time to tap into their aspirations, whether it’s achieving health and fitness, winning an iPhone, or hitting the jackpot at a casino. By doing so, you can seamlessly align your offers with the New Year’s theme.
Ad creatives for New Year:
Best practices for New Year marketing:
Now, we’ll break down the holiday marketing campaign setup at Push.House.
The minimal deposit at Push.House is $50. Once you sign up and fund the account, you can run your campaign.
Before you start, we recommend checking Push.House traffic volumes and CPC rates. The top GEOs are displayed by default in the Main Panel section, start page.
Traffic insights, along with CPC rates, will be available on the Network Traffic tab.
Designate the campaign name, the vertical you deal with (category) and the ad format choosing from push ads or in-page push ads.
Complement the URL with macros to keep track of your ad results and optimize your campaign in a smart way after a while. At this point, you can install a tracker Push.House integrated with: Keitaro, Voluum, Binom, BeMob, Landing Track, AdsBridge, Funnel Flux and other popular solutions.
You can tick off Push.House traffic only or choose both categories to expand your ad coverage.
In the second case, you would be able to change the bid for each third-party source or exclude the low-performing one.
The country’s choice considers many factors, including offer specifics. Consult with your manager to make the right decision. Regarding the bid, the best practice is the same during the holiday season – keep the rate higher than competitors.
Choose the “top” bid or exceed it.
Many businesses run campaigns on the cusp of the holidays, so the market is oversaturated. Thus, setting high-competitive rates is the winning solution.
At the start, it’s better to opt for broad offer settings and then gradually narrow them down. Additionally, consider the limitations and peculiarities of the offer. For instance, promoting an iPhone giveaway might not be suitable for targeting the latest models of Apple mobile devices. If you’re advertising an app, pay attention to the compatible OS versions it supports.
If you aim to acquire the hottest traffic, choose from the 0-3 days subscription age option. Keep in mind that such traffic tends to come at a higher cost.
Set budget limits higher than you get used to. The same is true for the frequency cap. Increase its value from classic 1 display per 24 hours to 2 or 3 impressions.
Test different variations of the ad schedule.
You can spice your ad texts up with Halloween-themed emojis to boost engagement. At Push.House, you can preview your ready-made creative.
Start your campaign and keep an eye on its result to adjust settings promptly.
Must-have optimization practices for holiday marketing at Push.House are using the microbidding feature and maximizing whitelists/blacklists.
Key Takeaways:
The festive season is a crucial period for businesses, with customers eagerly seeking out holiday deals and gifts. In the midst of this bustling marketplace, standing out is paramount. Taking into account factors such as rising inflation and changing preferences, businesses must be agile and responsive. Ultimately, the efficiency of holiday marketing efforts hinges on early planning, understanding market dynamics, and leveraging Push.House to maximize conversion rates.
The festive season is a fertile time of the year for businesses because people start purchasing a lot. Some rush to please close people with gifts while others are enticed with great holiday deals that occur at every turn. The common practice on the eve of the holidays is Black Friday sales booming with huge discounts. Almost every company fights for shoppers, so the competition is particularly intense around the holidays.
Do you crave to stand out amidst competitors that go out of their way to grab the attention of customers? Make October the month when you start planning your marketing campaigns!
Our landmark in the realm of holiday advertising is Push.House. In this article, we’ll show you how to create holiday push ad campaigns at Push.House, high-profile push ad platform on the affiliate marketing landscape.
Push.House is the premier ad network for achieving festive marketing success, thanks to its holiday-specific capabilities. This platform provides a staggering 14 billion impressions daily across 180 countries and offers a winning combination for holiday marketing that sets it apart from the competition.
Key reasons to employ Push.House for holiday advertisement:
Push.House focuses on the perfect formats to thrive during the holiday rush: push ads and in-page push ads.
Users receive push notifications directly to their devices, ensuring 100% visibility and ensuring your ad stands out even in a highly competitive holiday market. In-page push advertising is a little bit of another story, however, it makes up for the downside of push ads, reaching iOS users.
During the holiday season, marketers are often compelled to raise their bids. However, winning an auction becomes meaningless unless the advertiser generates a profit. Using Push.House features, such as Microbidding and Whitelists/Blacklists, you can ensure that you won’t exceed your budget, making your advertising efforts more cost-effective.
Retargeting is a must-have feature for holiday campaigns because it helps you re-engage with potential customers who showed interest but didn’t convert. It maximizes ROI, which gives you a competitive edge in the busy holiday advertising landscape.
You won’t have challenges with crafting creatives because Push.House shares ad samples for free. Just go to Spy.House and be inspired by competitor creatives to create your attractive ad.
If you would like to learn more about the network itself, read the Push.House review.
Many customers would go holiday shopping sooner than ever. According to Insider Intelligence research, 50% of users are approaching their shopping plans before November even begins. Discounts generally explain advance purchases, but last year’s supply chain issues might also make people start buying gifts early.
Major holidays for the shopping season are Halloween, Black Friday and New Year’s Day.
Most ad campaigns are launched ahead of these holidays
Marketing holiday calendar for 2023:
Following Thanksgiving, Black Friday unveils the festive season together with a frenzy of discount sales. Experts recommend running holiday ad campaigns much sooner, as per the eMarketer lookbook. In doing so, you would be able to cover those who are accustomed to pre-ordering and last-minute customers.
The optimal marketing time is from mid-October until New Year’s Day. January is also a good month for advertising as sales are usually still going.
In a highly competitive marketplace in 2023, marketers who care about positive customer experience win the conversion race.
If you want to be in the loop of customer needs this year, take a look at the following eMarketer statistics:
Statistics show that shoppers in 2022 valued delivery costs more than speed. All in all, people would try to spend less in 2023 than the previous year due to rising inflation. Therefore, whatever vertical you promote, the message will resonate, if you highlight the discount and create a sense of urgency.
Granted, the offer or vertical also matters.
The most popular vertical for the gift-giving season is E-commerce. However, it’s possible to promote holiday offers across almost all verticals
Let’s break the best deals down alongside the most effective affiliate marketing strategies throughout Halloween, Black Friday and New Year’s Day.
If you already have an offer and ready-made creative you are sure about, jump to the Push.House campaign launch.
The Halloween ambiance seems mysterious and appealing for creating holiday ads. Fortunately, Halloween-related goods aren’t far from the only market for advertising. The holiday themes fit many verticals, so affiliates use them to promote offers in different niches such as sweepstakes, dating, gambling, and more.
The lively Halloween aesthetic, replete with ghosts and pumpkins, seamlessly complements sweepstakes promotions.
If you are in command of promoting dating offers, keep it up. But only refresh your approach using cute attributes associated with Halloween.
Halloween-related graphics, such as pumpkins, bats, witches, ghosts, and skeletons will naturally be incorporated into the mobile games ads.
Samples of images for creatives:
Mobile ad text creation gives you a lot of room for creativity:
1
Title: 🎃 Dive into the magic!
Description: Play Jam City this Halloween!
2
Title:🌕 Full moon rising!
Description: Meet new Halloween challenges in Jam City. Join now!
3
Title: Trick or treat?🎃
Description: Get ready for Halloween in Jam City. Click to play!
You can also reframe your advertising approach, scaling your holiday marketing campaigns with diverse traffic sources and ad formats. Mobile game ads are combined with interstitial ads, playable ads and popups.
Best practices for Halloween advertising:
Black Friday creates an incredible buzz around the E-commerce section. Customers are obsessed with sales from Black Friday (November, 24) to Cyber Monday (November, 27). Last year, the following categories were popular for sale: Xbox series X, Playstation5, Legos, Airpods, gift cards, Dyson vacuums, Macbooks, airfryers.
Under Black Friday 2022, many campaigns focused on iPhone sweepstakes, but you can raffle other offers in 2023 too. Evergreen products to advertise are laptops, smartphones, game consoles, cosmetics and fitness accessories.
Just like E-commerce, Finance and Gambling are also top verticals for Black Friday ad campaigns.
Best practices for advertising:
The New Year is a versatile opportunity to promote various verticals. As people make wishes and set goals for the New Year, it’s the perfect time to tap into their aspirations, whether it’s achieving health and fitness, winning an iPhone, or hitting the jackpot at a casino. By doing so, you can seamlessly align your offers with the New Year’s theme.
Ad creatives for New Year:
Best practices for New Year marketing:
Now, we’ll break down the holiday marketing campaign setup at Push.House.
The minimal deposit at Push.House is $50. Once you sign up and fund the account, you can run your campaign.
Before you start, we recommend checking Push.House traffic volumes and CPC rates. The top GEOs are displayed by default in the Main Panel section, start page.
Traffic insights, along with CPC rates, will be available on the Network Traffic tab.
Designate the campaign name, the vertical you deal with (category) and the ad format choosing from push ads or in-page push ads.
Complement the URL with macros to keep track of your ad results and optimize your campaign in a smart way after a while. At this point, you can install a tracker Push.House integrated with: Keitaro, Voluum, Binom, BeMob, Landing Track, AdsBridge, Funnel Flux and other popular solutions.
You can tick off Push.House traffic only or choose both categories to expand your ad coverage.
In the second case, you would be able to change the bid for each third-party source or exclude the low-performing one.
The country’s choice considers many factors, including offer specifics. Consult with your manager to make the right decision. Regarding the bid, the best practice is the same during the holiday season – keep the rate higher than competitors.
Choose the “top” bid or exceed it.
Many businesses run campaigns on the cusp of the holidays, so the market is oversaturated. Thus, setting high-competitive rates is the winning solution.
At the start, it’s better to opt for broad offer settings and then gradually narrow them down. Additionally, consider the limitations and peculiarities of the offer. For instance, promoting an iPhone giveaway might not be suitable for targeting the latest models of Apple mobile devices. If you’re advertising an app, pay attention to the compatible OS versions it supports.
If you aim to acquire the hottest traffic, choose from the 0-3 days subscription age option. Keep in mind that such traffic tends to come at a higher cost.
Set budget limits higher than you get used to. The same is true for the frequency cap. Increase its value from classic 1 display per 24 hours to 2 or 3 impressions.
Test different variations of the ad schedule.
You can spice your ad texts up with Halloween-themed emojis to boost engagement. At Push.House, you can preview your ready-made creative.
Start your campaign and keep an eye on its result to adjust settings promptly.
Must-have optimization practices for holiday marketing at Push.House are using the microbidding feature and maximizing whitelists/blacklists.
Key Takeaways:
The festive season is a crucial period for businesses, with customers eagerly seeking out holiday deals and gifts. In the midst of this bustling marketplace, standing out is paramount. Taking into account factors such as rising inflation and changing preferences, businesses must be agile and responsive. Ultimately, the efficiency of holiday marketing efforts hinges on early planning, understanding market dynamics, and leveraging Push.House to maximize conversion rates.
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