Top push ad networks

How to Buy Push Notification Traffic: RichAds Insights 

In 2024, affiliate marketing has grown even more complex, but push notification traffic remains one of the most effective ways to engage with potential customers. RichAds, a global self-serve push ad network, stands out as a premier platform for acquiring high-quality push traffic. Generating over 500 million active users daily and a minimal CPC starting from $0.003, RichAds offers a powerful solution for advertisers and affiliate marketers across various verticals. 

In this guide, we’ll find out how to buy push traffic using RichAds, ensuring you can maximize your campaign performance.

Why Affiliates Should Buy Push Ads at the RichAds Push Network?

Push notification ads are direct, timely, and personal. They appear on users’ devices even when they’re not actively browsing, making them an effective tool for grabbing attention. With RichAds, you can leverage this ad format to reach users in over 220 countries based on the CPC model. 

When it comes to choosing the right traffic source to buy push traffic, RichAds stands out as one of the leading platforms in the industry. 

buy push traffic

Here’s why RichAds should be your go-to network to buy push notification traffic:

1. High-quality traffic and its segmentation

The push network excels in providing traffic that is meticulously segmented into different quality tiers. This segmentation includes the following sources:

  • Premium. The highest-performing traffic sources that consistently deliver the best results. Ideal for campaigns that require top-notch conversions;
  • Standard. Reliable and effective traffic that performs well, though not at the same level as Premium sources;
  • New. Traffic sources that are still being evaluated, offering potential at a lower cost;
  • Remnant. Lower-cost traffic that may have less conversion power but can be useful for scaling campaigns or testing.
buy push ads
Traffic segmentation at RichAds

This segmentation allows advertisers to start with the best-performing sources and scale their campaigns strategically, ensuring efficient budget use and higher ROI.

Lina Maley, account manager

We recommend using premium sources for the best performance and standard sources for scaling your campaigns. Remnant traffic is not recommended due to its low quality and should only be considered if the goal is to drive a large volume of cheap traffic. The quality of New sources is unknown as they’ve been added within the last 30 days.

2. Wide reach and volume

With access to over 5 billion daily impressions across 220 countries, RichAds provides a vast target audience for your campaigns. Whether you’re targeting a niche market or a global audience, RichAds has the volume to meet your needs. This extensive reach is particularly beneficial for scaling successful campaigns and testing new GEOs.

3. Variety of ad formats

While push notifications are a key strength of RichAds, the ad platform also supports other ad formats like in-page push, calendar push, pop ads, and native ads and direct click ads. This variety allows advertisers to diversify their campaigns and buy traffic with different formats to find what works best for their offers.

4. Advanced optimization tools

RichAds is equipped with powerful optimization tools that make push advertising campaign management straightforward and effective:

  • Performance Mode. This feature automatically selects the best-converting traffic sources for your campaign, reducing CPA and boosting conversion rates significantly.
  • Automated Rules. Set specific conditions to automate bid adjustments and budget allocation, ensuring your campaign runs efficiently without constant manual oversight.
  • Micro Bidding. Fine-tune your bids for different parameters such as device type, OS, and traffic source, all within the same campaign. This granular control helps in maximizing the performance of your ads.

5. User-friendly interface and support

RichAds offers an intuitive interface that simplifies the process of campaign creation and management. The platform is designed to be user-friendly, even for those who are new to push traffic. Additionally, every advertiser who deposits $500 or more is assigned a personal manager. This manager provides valuable insights, from selecting the right GEOs and verticals to offering whitelists of top-performing traffic sources.


Moreover, this network has garnered multiple awards:

  • SiGMA Europe 2022 — iGaming traffic source of the year;
  • OfferVault — #2 Top ad network (2022);
  • OfferVault — #1 Top ad network (2023);
  • Affiliate World Forum (Dubai 2024) – Best breakout traffic source.

If you would like to know more about this advertising network, read the RichAds review on our website.

How to Buy Push Traffic at RichAds

Let’s run a push ad campaign with RichAds.

Step 1. Sign up on RichAds

To begin, visit the RichAds website and sign up for an account. The process is straightforward and requires basic information like your email, instant messenger details, and your experience with push and pop traffic. Once you’ve created a password and verified your email, you’re ready to dive into the platform.

Step 2. Add funds to your account

Before launching your ad campaign, you’ll need to fund your account. RichAds has a minimal deposit requirement of $150, which unlocks access to its vast traffic pool. 

The platform offers various payment methods, including credit cards, bank transfers, and cryptocurrencies like Tether USD, Bitcoin, and Ethereum, providing flexibility depending on your preferred payment method.

Step 3. Explore the RichAds interface

Once logged in, you’ll find yourself on the Campaigns page. Here, you’ll see an overview of your campaigns, complete with real-time statistics. RichAds’ user-friendly interface, known as the Optimizer, allows you to manage and optimize campaigns easily. You can filter campaigns by ad format, status (active or paused), and more.

The platform also offers detailed insights into GEOs, ad formats, and traffic sources, helping you make informed decisions about your campaign settings.

Step 4. Create your first campaign

Click on the “New Campaign” button to start. RichAds supports multiple ad formats, including push ads, in-page push, calendar push, pop ads, native and direct click ads. 

For this guide, we’ll focus on push ads.

1. Name Your Campaign: Give your campaign a recognizable name. This is especially important when managing multiple campaigns.

2. Set your optimization strategy:

  • Target CPA. Automatically prioritizes converting traffic sources.
  • Performance Mode. Automatically selects the best-converting sources, with no need for manual setup.
  • Manual CPC. Allows you to adjust bids and sources manually for more granular control.

3. Upload creatives. RichAds recommends uploading at least five creatives for A/B testing. Split testing is crucial for understanding what resonates with your audience. If you deposit $500 or more, a personal manager can assist with creative development.

4. Choose your GEOs. Select the countries, regions, or cities you want to target. RichAds also supports multi-geo options, allowing you to test different locations easily.

5. Set targeting and your bid. Choose whether to target mobile, desktop, or both.  RichAds provides hints on the top bid and recommended CPC, helping you set a competitive rate. The minimum CPC is $0.003.

6. Advanced targeting options. For more precise targeting, RichAds allows you to specify OS, browser, connection type, carrier, and more. These options can help increase your ROI by reaching the right audience.

7. Budget and schedule. Set your daily or total campaign budget and choose between ASAP or Even traffic distribution. You can also schedule your ads to run at specific times or dates.

Lina Maley, account manager

RichAds is a robust platform, offering advanced features like the Performance Mode, which can reduce CPA by up to 79% and increase conversion rates by 253%. Read the case study on Performance Mode in detail on our website.

Step 5. Optimize your campaign

Once your campaign is live, use RichAds’ optimization tools to refine your strategy:

  • White and Blacklists. Fine-tune your targeting by adding or blocking specific traffic sources;
  • Automated Rules. Set conditions for automatic bid adjustments or budget changes;
  • Microbidding. Adjust bids for different parameters like device type or OS within the same campaign.

Step 6. Monitor performance and scale

Being one of the best push ads traffic network, RichAds offers detailed reporting tools that allow you to track your campaign’s performance. You can generate reports based on various metrics and download them for further analysis. Use these insights to scale successful campaigns and pause or adjust underperforming ones.

Final Thoughts on Buying Push Notification Traffic

Whether you’re promoting gambling, betting, finance, or any other vertical, RichAds has the tools and traffic to help you succeed in your push ad campaigns. If you’re wondering where to buy push traffic in 2024, look no further. Sign up today and start driving high-quality push traffic to your affiliate marketing offers.

Anna Mardas
Anna Mardas brought together her background as a copywriter in digital marketing. Now, she's got a solid grasp on affiliate marketing, especially when it comes to understanding the following niches: Gambling, Adult, Dating, Sweepstakes and Crypto. Anna stands out for her thorough research and insightful reviews of ad networks, offering her readers valuable knowledge.

In 2024, affiliate marketing has grown even more complex, but push notification traffic remains one of the most effective ways to engage with potential customers. RichAds, a global self-serve push ad network, stands out as a premier platform for acquiring high-quality push traffic. Generating over 500 million active users daily and a minimal CPC starting from $0.003, RichAds offers a powerful solution for advertisers and affiliate marketers across various verticals. 

In this guide, we’ll find out how to buy push traffic using RichAds, ensuring you can maximize your campaign performance.

Why Affiliates Should Buy Push Ads at the RichAds Push Network?

Push notification ads are direct, timely, and personal. They appear on users’ devices even when they’re not actively browsing, making them an effective tool for grabbing attention. With RichAds, you can leverage this ad format to reach users in over 220 countries based on the CPC model. 

When it comes to choosing the right traffic source to buy push traffic, RichAds stands out as one of the leading platforms in the industry. 

buy push traffic

Here’s why RichAds should be your go-to network to buy push notification traffic:

1. High-quality traffic and its segmentation

The push network excels in providing traffic that is meticulously segmented into different quality tiers. This segmentation includes the following sources:

  • Premium. The highest-performing traffic sources that consistently deliver the best results. Ideal for campaigns that require top-notch conversions;
  • Standard. Reliable and effective traffic that performs well, though not at the same level as Premium sources;
  • New. Traffic sources that are still being evaluated, offering potential at a lower cost;
  • Remnant. Lower-cost traffic that may have less conversion power but can be useful for scaling campaigns or testing.
buy push ads
Traffic segmentation at RichAds

This segmentation allows advertisers to start with the best-performing sources and scale their campaigns strategically, ensuring efficient budget use and higher ROI.

Lina Maley, account manager

We recommend using premium sources for the best performance and standard sources for scaling your campaigns. Remnant traffic is not recommended due to its low quality and should only be considered if the goal is to drive a large volume of cheap traffic. The quality of New sources is unknown as they’ve been added within the last 30 days.

2. Wide reach and volume

With access to over 5 billion daily impressions across 220 countries, RichAds provides a vast target audience for your campaigns. Whether you’re targeting a niche market or a global audience, RichAds has the volume to meet your needs. This extensive reach is particularly beneficial for scaling successful campaigns and testing new GEOs.

3. Variety of ad formats

While push notifications are a key strength of RichAds, the ad platform also supports other ad formats like in-page push, calendar push, pop ads, and native ads and direct click ads. This variety allows advertisers to diversify their campaigns and buy traffic with different formats to find what works best for their offers.

4. Advanced optimization tools

RichAds is equipped with powerful optimization tools that make push advertising campaign management straightforward and effective:

  • Performance Mode. This feature automatically selects the best-converting traffic sources for your campaign, reducing CPA and boosting conversion rates significantly.
  • Automated Rules. Set specific conditions to automate bid adjustments and budget allocation, ensuring your campaign runs efficiently without constant manual oversight.
  • Micro Bidding. Fine-tune your bids for different parameters such as device type, OS, and traffic source, all within the same campaign. This granular control helps in maximizing the performance of your ads.

5. User-friendly interface and support

RichAds offers an intuitive interface that simplifies the process of campaign creation and management. The platform is designed to be user-friendly, even for those who are new to push traffic. Additionally, every advertiser who deposits $500 or more is assigned a personal manager. This manager provides valuable insights, from selecting the right GEOs and verticals to offering whitelists of top-performing traffic sources.


Moreover, this network has garnered multiple awards:

  • SiGMA Europe 2022 — iGaming traffic source of the year;
  • OfferVault — #2 Top ad network (2022);
  • OfferVault — #1 Top ad network (2023);
  • Affiliate World Forum (Dubai 2024) – Best breakout traffic source.

If you would like to know more about this advertising network, read the RichAds review on our website.

How to Buy Push Traffic at RichAds

Let’s run a push ad campaign with RichAds.

Step 1. Sign up on RichAds

To begin, visit the RichAds website and sign up for an account. The process is straightforward and requires basic information like your email, instant messenger details, and your experience with push and pop traffic. Once you’ve created a password and verified your email, you’re ready to dive into the platform.

Step 2. Add funds to your account

Before launching your ad campaign, you’ll need to fund your account. RichAds has a minimal deposit requirement of $150, which unlocks access to its vast traffic pool. 

The platform offers various payment methods, including credit cards, bank transfers, and cryptocurrencies like Tether USD, Bitcoin, and Ethereum, providing flexibility depending on your preferred payment method.

Step 3. Explore the RichAds interface

Once logged in, you’ll find yourself on the Campaigns page. Here, you’ll see an overview of your campaigns, complete with real-time statistics. RichAds’ user-friendly interface, known as the Optimizer, allows you to manage and optimize campaigns easily. You can filter campaigns by ad format, status (active or paused), and more.

The platform also offers detailed insights into GEOs, ad formats, and traffic sources, helping you make informed decisions about your campaign settings.

Step 4. Create your first campaign

Click on the “New Campaign” button to start. RichAds supports multiple ad formats, including push ads, in-page push, calendar push, pop ads, native and direct click ads. 

For this guide, we’ll focus on push ads.

1. Name Your Campaign: Give your campaign a recognizable name. This is especially important when managing multiple campaigns.

2. Set your optimization strategy:

  • Target CPA. Automatically prioritizes converting traffic sources.
  • Performance Mode. Automatically selects the best-converting sources, with no need for manual setup.
  • Manual CPC. Allows you to adjust bids and sources manually for more granular control.

3. Upload creatives. RichAds recommends uploading at least five creatives for A/B testing. Split testing is crucial for understanding what resonates with your audience. If you deposit $500 or more, a personal manager can assist with creative development.

4. Choose your GEOs. Select the countries, regions, or cities you want to target. RichAds also supports multi-geo options, allowing you to test different locations easily.

5. Set targeting and your bid. Choose whether to target mobile, desktop, or both.  RichAds provides hints on the top bid and recommended CPC, helping you set a competitive rate. The minimum CPC is $0.003.

6. Advanced targeting options. For more precise targeting, RichAds allows you to specify OS, browser, connection type, carrier, and more. These options can help increase your ROI by reaching the right audience.

7. Budget and schedule. Set your daily or total campaign budget and choose between ASAP or Even traffic distribution. You can also schedule your ads to run at specific times or dates.

Lina Maley, account manager

RichAds is a robust platform, offering advanced features like the Performance Mode, which can reduce CPA by up to 79% and increase conversion rates by 253%. Read the case study on Performance Mode in detail on our website.

Step 5. Optimize your campaign

Once your campaign is live, use RichAds’ optimization tools to refine your strategy:

  • White and Blacklists. Fine-tune your targeting by adding or blocking specific traffic sources;
  • Automated Rules. Set conditions for automatic bid adjustments or budget changes;
  • Microbidding. Adjust bids for different parameters like device type or OS within the same campaign.

Step 6. Monitor performance and scale

Being one of the best push ads traffic network, RichAds offers detailed reporting tools that allow you to track your campaign’s performance. You can generate reports based on various metrics and download them for further analysis. Use these insights to scale successful campaigns and pause or adjust underperforming ones.

Final Thoughts on Buying Push Notification Traffic

Whether you’re promoting gambling, betting, finance, or any other vertical, RichAds has the tools and traffic to help you succeed in your push ad campaigns. If you’re wondering where to buy push traffic in 2024, look no further. Sign up today and start driving high-quality push traffic to your affiliate marketing offers.

Anna Mardas
Anna Mardas brought together her background as a copywriter in digital marketing. Now, she's got a solid grasp on affiliate marketing, especially when it comes to understanding the following niches: Gambling, Adult, Dating, Sweepstakes and Crypto. Anna stands out for her thorough research and insightful reviews of ad networks, offering her readers valuable knowledge.

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