Best Examples of Pre-Landing and Landing Pages for the Crypto Vertical in 2024

When you’re trying to capture the attention of potential investors or users, your pre-landing and landing pages must be top-notch. If you’re dealing with the crypto vertical, this is even more crucial. The crypto market is highly competitive and often misunderstood, so clear, compelling, and trustworthy pages are essential to break through the noise and build credibility.

In this article, we will consider best practices for creating target pages within the crypto niche. 

From Creatives to Crypto Landing Pages: Successful Funnel of Your Offer

Creating a successful funnel for a cryptocurrency site involves a seamless transition from the initial creative elements to the landing page. This process captures user interest, builds engagement, and ultimately drives conversions.

5 components of the quality crypto ad funnel:

1. Eye-сatching сreatives. Start with engaging ads that feature bold headlines and stunning visuals. Highlight the unique aspects of your offer;
2. Compelling pre-landing page. The pre-landing page should build on the excitement generated by the creatives. Use storytelling elements to explain the offer engagingly, and highlight any bonuses or incentives. Ensure the page is visually appealing and easy to navigate;
3. Effective CTAs. Strategically place clear and compelling calls-to-action (CTAs) throughout the pre-landing and landing pages. CTAs like “Register Now” or “Start Earning” guide users smoothly towards taking the next step without feeling pressured;
4. Landing page with clear value proposition. The crypto landing page should clearly articulate the unique value proposition of your crypto offer. Use concise messaging and eye-catching graphics to emphasize the rewards and benefits. For example, a landing page could promote a new crypto trading platform with the headline “Trade Crypto with Zero Fees for the First 30 Days.” This highlights a compelling benefit right away;
5. Seamless user experience. Ensure the entire funnel, from creative to landing page, provides a seamless and enjoyable user experience. This includes fast loading times, mobile-friendly design, and intuitive navigation.

An example of the crypto offer funnel:

Next, we’ll sort out components of the crypto ad funnel, such as pre-landings and landing pages. If you want to master ad creatives in this niche, move on to our crypto guide. 

The Magic of Pre-Landings for Crypto: Best Practices in Affiliate Marketing

A well-designed pre-landing page can be a game-changer for your crypto campaign. It should be incredibly appealing to ensure users continue their journey down the funnel. Without delving into the complexities of cryptocurrency, make the introduction to your offer captivating and effortless. 

Potential customers love bonuses at the start, so highlight this in your headline. The following sections will describe different ways to draw your audience’s attention through pre-landing examples.

Highlight bonuses

Whether it’s a discount, a free trial, or exclusive content, make sure this incentive is prominently displayed on your pre-landing page. This not only captures attention but also encourages users to proceed to the next step.

Using mascots

Incorporating mascots can significantly enhance the appeal of your pre-landing page in the category of crypto offers. Mascots add a friendly and approachable element to your brand, making it more relatable and engaging. They can guide users through the page, provide tips, and create a more personalized experience.

Storytelling elements and strategic CTA placement

Compelling storytelling elements can keep users engaged. For example, a pre-landing page might feature a headline like “Mark Zuckerberg Added Bitcoin and NFT to Instagram: How Can UK Residents Make Money on This?”. This approach is particularly effective for the segment of tech-savvy, younger individuals interested in the latest trends and investment opportunities in the crypto space.

Throughout an article, strategically placing CTA buttons like “Register” or “Invest” can guide users smoothly towards taking action. Each section of the article naturally leads to a CTA, making it easy for users to proceed without feeling pressured.

Clear and compelling visuals

Use high-quality images and videos to illustrate your points. Visual content is processed faster by the brain and can convey your message more effectively than text alone. Infographics, explainer videos, and attractive graphics can help simplify complex information and keep users interested.

Watch the full example of this crypto landing page. 

Simplified Information

Avoid overwhelming your audience with too much information. Keep your pre-landing page concise and to the point. Use bullet points, short paragraphs, and clear headings to break down the content into digestible pieces.

Here’s how else top affiliate marketers are nailing crypto pre-landing pages in 2024:

1. Gamification Elements. Pre-landings that incorporate gamification elements are seeing higher engagement rates. Think quizzes, puzzles, or mini-games that reward users with information about the crypto product. These elements make the learning process fun and memorable;
2. Exclusive sneak peeks. Offering exclusive content or sneak peeks into the benefits and features of a crypto project can build a sense of anticipation. This strategy works particularly well when paired with a countdown timer, creating urgency and excitement.

We can offer you more than just crypto pre-landing examples. See examples of pre-landings and landing pages across other verticals: Nutra, Dating, Adult, Betting, Gambling, Sweepstakes, etc.

Best Cryptocurrency Landing Page Design: Examples and Tips

Once the pre-landing has set the stage, the landing page needs to seal the deal. Here are some stellar examples and the approaches behind them:

1. Clear value proposition

The best landing pages in 2024 immediately highlight their unique value proposition with bold headlines and compelling visuals. For example, offering a contest to predict crypto prices and win 1 ETH and a Tesla Cybertruck engages users and drives interaction with the product.

2. Trust signals

In the crypto world, trust is everything. Top landing pages prominently feature trust signals such as endorsements from industry experts, security certifications, and testimonials from real users. Including case studies can also add credibility.

3. Visual appeal and simplicity

A cluttered landing page for the crypto vertical can overwhelm visitors. The trend is towards minimalistic design with high-quality visuals that support the message. Think sleek, modern layouts with plenty of white space, contrasting colors to highlight calls-to-action, and intuitive navigation. 

Here are sites where you can see good examples of cryptocurrency landing page design: 

• Freepic;
• Dribbble;
• Envato;
• Lapa Ninja;
• TemplateMonster.

4. Compelling calls-to-action

Every element of the landing page should guide users towards a clear call-to-action (CTA). It doesn’t matter if it’s signing up for a newsletter or investing in a token, the call-to-action should be compelling and straightforward. Using action-oriented language and offering incentives, like early-bird discounts or exclusive access, can boost conversions.

Anna Mardas

Anna Mardas brought together her background as a copywriter in digital marketing. Now, she's got a solid grasp on affiliate marketing, especially when it comes to understanding the following niches: Gambling, Adult, Dating, Sweepstakes and Crypto. Anna stands out for her thorough research and insightful reviews of ad networks, offering her readers valuable knowledge.