Top push ad networks

Blockchain & Crypto Advertising Guide: Creatives, GEOs and Top Ideas 2024

Anna Mardas
15 February 2024

The financial guru and businessman Robert Kiyosaki strongly advises dealing with crypto in 2024. He placed Bitcoin alongside gold and silver as one of the best assets to invest in in turbulent times, regardless of the level of cryptocurrency prices. 

Needless to say, now is the ideal time to get involved in cryptocurrency within affiliate marketing as well. Attempt to delve into the bottom of digital currencies pays off quickly – affiliates who work with crypto offers receive high returns.

The crypto vertical is a new wave in affiliate marketing, compared to other niches in the industry. That’s why not so many established approaches take place here. So, we will guide you through all the details of bitcoin advertising and other crypto offers. You will learn how to run crypto offers to reach your financial goals and why the push format is the most suitable option for the vertical. 

Let’s get started and take your affiliate marketing game to the next level with crypto ads!

Affiliate Marketing for Cryptocurrency: What is It?

Cursory acquaintance with bitcoin and blockchain technology is far from the full understanding of what the crypto market is. The vertical is more than earning money on crypto enthusiasts who are ready to purchase promising currencies. 

The cryptocurrency vertical roughly includes the following offer categories:

  1. Blockchain technology courses

Blockchain technology enables the creation and sale of tokens in addition to  cryptocurrency transactions. The meaning of similar offers is to sell educational resources on the topic. Although crypto training is the same lucrative niche as other crypto-related ones, engaging traffic can prove challenging: many individuals are interested in immediate financial gains rather than investing in their knowledge.

  1. Investments

Undoubtedly, investing remains the most sought-after avenue in the crypto industry. Whether it’s exploring new cryptocurrencies, tokens, or crypto funds, the options are aplenty. However, for those who may not be well-versed in the details of investing but aspire to earn passive income, there’s a solution – a seasoned trader can manage a client’s portfolio on their behalf by sharing investment returns.

Payouts range from $150 to $750 with these offers. It’s a win-win scenario for both parties involved.

  1. Trading and autotrauding

When trading, people try to earn on cryptocurrency fluctuations on their own. However, everything is not plain sailing in this business because folks don’t feel like learning the ropes. Many of them just want to reap the benefits without effort. 

Autotrading implies having your personal robot. It’s like traditional trading, but the robot does all the work for you in this case. No more staring at charts for hours or trying to figure out market trends – the bot provided by the broker takes care of everything. 

Affiliates, when choosing suitable offers, should be based on their experience in affiliate marketing. The optimal offers to start are trading and autotrading. Savvy marketers can take upon themselves investments and trading. 

Crypto Restrictions: What Advertisers Will Have to Face

Promoting crypto offers can be a bit of a hassle because it’s not quite legal in all countries yet. Some nations have put restrictions on the crypto market, while others are trying to regulate it. 

Naturally, you need to be mindful when working with advertising channels and affiliate programs. Check whether the chosen affiliate program violates country laws, take a look at reviews, and check out the conversion rates and payment options. 

AllpushNetworks Team gives advice:

Do your research and make a choice in favor of a reputable affiliate program that offers advance payments.

Yet equally important is the advertising channel you choose. Restrictions linked to blockchain ad impact on content guidelines of ad channels. 

Google Ads, Instagram, and Facebook have strict regulations on cryptocurrency advertising. Less stringent rules apply to blockchain training, tax services, cold crypto wallets and other offers with no associated risk. Twitter and TikTok permit promoting crypto offers, but there are some exceptions related to the principled position of the social networks towards the industry. 

Here are a few samples of these restrictions: 

  • Currency exchange, trading, and related services
  • Cryptocurrency exchanges
  • Cryptocurrency “hot” wallets
  • Cryptocurrency kiosks/ATMs
  • Cryptocurrency credit/debit cards
  • Cryptocurrency borrowing or lending
  • Advisory platforms
  • Cryptocurrency mining
Facebook restrictions for advertising crypto offers

Bottom line: Crypto advertising is available on popular ad channels for newcomers, at most. To promote а greater part of crypto offers, affiliates should look for alternative traffic sources.

Email marketing is a possible way of out for affiliates trapped by all possible limits. However, first, advertisers need to collect a subscriber base, which may take time. This is much easier to do with push notifications that, in fact, generate more conversions. 

Push traffic can become an effective marketing strategy because users who subscribe to push notifications are already interested in the offer. This means the engaged audience is more likely to respond positively to the delivered push message. Additionally, push notifications have a high visibility rate and low cost per click. 

High conversion rates, cheap traffic, and the ability to instantly grasp users’ attention make push format a real bonanza for crypto ads. 

Next, we’ll share tricks on how to create successful push campaigns for crypto offers. 

How to Advertise Cryptocurrency Offers

There are a lot of services for launching push ads, but it’s better to prefer cryptocurrency ad networks as they have all benefits for running powerful push ad campaigns: ready-made subscriber lists, a great base of publishers who own bitcoin advertising sites, optimization tools and the system for traffic verification. 

Before joining the ad network you like, make sure it lets marketers run crypto ad campaigns.  

As a rule, the ad networks either prohibit cryptocurrency advertising or specify nothing about it. So, there are no special rules regarding traffic sources, creatives and using pre-landers on ad platforms allowed crypto offers. 

We are going to shed light on running crypto push campaigns in the ad networks because the crypto offers are enough hard to promote, and their success largely depends on how thoughtful your strategy is.

Identify your target audience and start building a strong ad strategy 

When choosing an offer, you need to analyze the target audience for it at the same time. The target audience will be very different according to the offer. Just as affiliates can be newbies and skilled professionals, users have different levels of knowledge about cryptocurrency. To illustrate this, while some fans might only recognize Bitcoin and a few additional digital currencies, others dive deep into the intricacies of blockchain technology and smart contracts.

Both categories will react to varied creatives and landing pages. Using pre-landers isn’t a must, but we recommend creating them – many people click the bitcoin ads but don’t make conversions. Most likely this happens because many people want to get rich overnight, however, not everyone is willing to deal with high-risk crypto assets.

User flow while running crypto ad campaigns

Based on the inherent people’s desire to reach wealth, you can implement one of the following strategies:

  • Convey the idea of luxury life through creatives that depict expensive cars, houses, planes and similar attributes of well-being;
  • Create pre-landing that highlights success stories of ordinary people who became millionaires due to crypto investments. By telling about usual people who achieved success, you can inspire others to follow in their footsteps;
  • Trading stocks of well-known brands have gained popularity with the rise of investment trends. Use names of famous companies to attract push traffic. The same is true for celebrities. Add previews from YouTube channels of influencers talking about crypto in your creatives. Recently, Elon Musk has often been featured in push creatives;
  • A clickbait advertisement write-up the audience’s interest. To drum up the audience, use catchy headlines from the news, for example: “Crypto experts are saying to buy these 5 new cryptos in 2024”. 

In a nutshell, creatives and pre-landers that show beautiful life will likely inspire newcomers. Charts and new names of cryptocurrencies would be better embraced by experienced users.

Make creatives: best practices for advertising cryptocurrencies

Let’s look at examples of best practices for creatives in push campaigns. 

Creatives for newbies

Newbies can be hooked by tutorials, however, investment offers also look appealing to them. 

  • Tutorials

Images depicting beautiful life and headlines promising effortless passive income will always be welcomed. 

Similar crypto ads can be used to redirect users to the expert blog about blockchain technologies. The pre-lander may contain a link to the course page. 

You can also shorten the sale funnel by leading users directly to the landing page. If you are really going to do without pre-lander, make your offer page sufficiently informative – place the FAQ section and add reviews. Income-related surveys also convert well.

  • Investments

Work less and earn more, isn’t it everybody’s dream? Promote the same idea in your creatives and pre-landers. 

  • Autotrading

A lack of skills and knowledge in the industry is not a reason to turn down cryptocurrencies. Convince people that robots can help them to make money, and enjoy high conversion rates. 

Creatives for the experienced audience

This audience has a keen interest in investments and trading, making these offers a top priority for your marketing efforts. To engage an experienced audience, highlight the benefits of the products or services you advertise and offer bonuses and gifts for registration.

Land users on the registration page or pre-landing with valuable industry insights, expert articles, and bonuses. The purpose of these resources is to motivate potential customers to sign up.

The following step of the funnel is creating a crypto pre-landing and landing page.

Choose matching GEO

Despite the logical assumption that developed Tier 1 countries such as the USA and Canada would dominate the cryptocurrency market, the statistics claim the opposite. According to recent data, India and Nigeria have emerged as leaders over the past years.

Source: Finder

Perhaps, people from poor regions are trying to reach the prosperity of more thriving countries in this way, who knows? However, the fact remains that cryptocurrencies are actively being bought in Tier 3 countries while Americans are still obsessed with gambling.

Stay up-to-date with the latest statistics and choose the best GEO for your cryptocurrency campaigns.

Set up Targeting: Top 5 Tips

Here, we’ll share valuable recommendations on how to boost your crypto ad campaigns.

Separate campaigns for mobile and desktop

Your landing pages should be designed to each device, so it’s crucial to segment traffic into mobile and desktop. Moreover, by creating separate campaigns for both platforms, it will be easier to optimize them in the future.

Ask the support of the ad network what traffic performs best, but keep in mind that the test will show the most accurate result for your offer. Anyway, you will be able to lower the bid for a less converted platform or stop the campaign. 

Spend your budget gradually

When it comes to crypto, the time from registration to deposit can prove to be quite lengthy. Leads don’t often put up the deposit at all. So, it’s important to spend the budget gradually to find the right audience and appropriate sources. 

Divide your budget into several parts, from $100 to $1000. This way, you will avoid wasting the budget, and boost conversions.

Choose the EVEN option for spending your daily budget 

The Even option allows you to adjust your budget flexibly, although not all bitcoin ad networks offer this feature. And it’s a pity – this option greatly simplifies the work for marketers.

Thanks to the EVEN option, the budget can be distributed evenly throughout the day as the traffic isn’t bought once the bid winds up winning. The strategy doesn’t seem to be the most successful at first glance, but this is not true. 

While testing crypto traffic advertisers should collect as much data as possible because the target audience of crypto offers is one of the most unpredictable ones. Even spending allows advertisers to gain time to better learn about their potential customers.

Make the targeting as broad as possible

A crypto fan could be anyone. Targeting certain cities, device models, or certain hours may be unprofitable. Users of the crypto niche are completely unpredictable. Run your campaign on the broadest possible targeting options. And narrow it down after analyzing your results. 

Tips for setting up targeting

  • Separate campaigns for mobile and desktop
  • Spend your budget gradually
  • Choose the EVEN option for spending your daily budget
  • Premium sources only
  • Make the targeting as broad as possible

How to Optimize and Scale Crypto Push Campaigns

You can apply RBOs (Rule-Based Optimization) if you have already known which strategies are yielding the best results for your campaigns. As a result, you won’t need to continuously monitor your campaigns, saving you time and effort. 

It’s also essential to replace pre-landing pages while optimizing, as users may overlook ads they’ve seen before on bitcoin ad sites. In this way, you will be able to reduce the impact of banner blindness and reach your target audience more effectively.

Once you ensure the ad campaign generates high ROI, feel free to scale it:

  • Use push traffic to collect emails for a future newsletter;
  • Switch to low-performing sources, provided that premium traffic didn’t disappoint you;
  • Run other ad formats: pops or direct click ads.

Conclusion

Running crypto push campaigns is not as an uphill battle as it may seem. To start moving in the right direction, you need to identify your target audience and make suitable creatives and pre-landers for it. A combo of appropriate GEO, reasonable targeting settings, and appealing creatives lead your push campaign to overwhelming success.

Anna Mardas
Anna Mardas brought together her background as a copywriter in digital marketing. Now, she's got a solid grasp on affiliate marketing, especially when it comes to understanding the following niches: Gambling, Adult, Dating, Sweepstakes and Crypto. Anna stands out for her thorough research and insightful reviews of ad networks, offering her readers valuable knowledge.

The financial guru and businessman Robert Kiyosaki strongly advises dealing with crypto in 2024. He placed Bitcoin alongside gold and silver as one of the best assets to invest in in turbulent times, regardless of the level of cryptocurrency prices. 

Needless to say, now is the ideal time to get involved in cryptocurrency within affiliate marketing as well. Attempt to delve into the bottom of digital currencies pays off quickly – affiliates who work with crypto offers receive high returns.

The crypto vertical is a new wave in affiliate marketing, compared to other niches in the industry. That’s why not so many established approaches take place here. So, we will guide you through all the details of bitcoin advertising and other crypto offers. You will learn how to run crypto offers to reach your financial goals and why the push format is the most suitable option for the vertical. 

Let’s get started and take your affiliate marketing game to the next level with crypto ads!

Affiliate Marketing for Cryptocurrency: What is It?

Cursory acquaintance with bitcoin and blockchain technology is far from the full understanding of what the crypto market is. The vertical is more than earning money on crypto enthusiasts who are ready to purchase promising currencies. 

The cryptocurrency vertical roughly includes the following offer categories:

  1. Blockchain technology courses

Blockchain technology enables the creation and sale of tokens in addition to  cryptocurrency transactions. The meaning of similar offers is to sell educational resources on the topic. Although crypto training is the same lucrative niche as other crypto-related ones, engaging traffic can prove challenging: many individuals are interested in immediate financial gains rather than investing in their knowledge.

  1. Investments

Undoubtedly, investing remains the most sought-after avenue in the crypto industry. Whether it’s exploring new cryptocurrencies, tokens, or crypto funds, the options are aplenty. However, for those who may not be well-versed in the details of investing but aspire to earn passive income, there’s a solution – a seasoned trader can manage a client’s portfolio on their behalf by sharing investment returns.

Payouts range from $150 to $750 with these offers. It’s a win-win scenario for both parties involved.

  1. Trading and autotrauding

When trading, people try to earn on cryptocurrency fluctuations on their own. However, everything is not plain sailing in this business because folks don’t feel like learning the ropes. Many of them just want to reap the benefits without effort. 

Autotrading implies having your personal robot. It’s like traditional trading, but the robot does all the work for you in this case. No more staring at charts for hours or trying to figure out market trends – the bot provided by the broker takes care of everything. 

Affiliates, when choosing suitable offers, should be based on their experience in affiliate marketing. The optimal offers to start are trading and autotrading. Savvy marketers can take upon themselves investments and trading. 

Crypto Restrictions: What Advertisers Will Have to Face

Promoting crypto offers can be a bit of a hassle because it’s not quite legal in all countries yet. Some nations have put restrictions on the crypto market, while others are trying to regulate it. 

Naturally, you need to be mindful when working with advertising channels and affiliate programs. Check whether the chosen affiliate program violates country laws, take a look at reviews, and check out the conversion rates and payment options. 

AllpushNetworks Team gives advice:

Do your research and make a choice in favor of a reputable affiliate program that offers advance payments.

Yet equally important is the advertising channel you choose. Restrictions linked to blockchain ad impact on content guidelines of ad channels. 

Google Ads, Instagram, and Facebook have strict regulations on cryptocurrency advertising. Less stringent rules apply to blockchain training, tax services, cold crypto wallets and other offers with no associated risk. Twitter and TikTok permit promoting crypto offers, but there are some exceptions related to the principled position of the social networks towards the industry. 

Here are a few samples of these restrictions: 

  • Currency exchange, trading, and related services
  • Cryptocurrency exchanges
  • Cryptocurrency “hot” wallets
  • Cryptocurrency kiosks/ATMs
  • Cryptocurrency credit/debit cards
  • Cryptocurrency borrowing or lending
  • Advisory platforms
  • Cryptocurrency mining
Facebook restrictions for advertising crypto offers

Bottom line: Crypto advertising is available on popular ad channels for newcomers, at most. To promote а greater part of crypto offers, affiliates should look for alternative traffic sources.

Email marketing is a possible way of out for affiliates trapped by all possible limits. However, first, advertisers need to collect a subscriber base, which may take time. This is much easier to do with push notifications that, in fact, generate more conversions. 

Push traffic can become an effective marketing strategy because users who subscribe to push notifications are already interested in the offer. This means the engaged audience is more likely to respond positively to the delivered push message. Additionally, push notifications have a high visibility rate and low cost per click. 

High conversion rates, cheap traffic, and the ability to instantly grasp users’ attention make push format a real bonanza for crypto ads. 

Next, we’ll share tricks on how to create successful push campaigns for crypto offers. 

How to Advertise Cryptocurrency Offers

There are a lot of services for launching push ads, but it’s better to prefer cryptocurrency ad networks as they have all benefits for running powerful push ad campaigns: ready-made subscriber lists, a great base of publishers who own bitcoin advertising sites, optimization tools and the system for traffic verification. 

Before joining the ad network you like, make sure it lets marketers run crypto ad campaigns.  

As a rule, the ad networks either prohibit cryptocurrency advertising or specify nothing about it. So, there are no special rules regarding traffic sources, creatives and using pre-landers on ad platforms allowed crypto offers. 

We are going to shed light on running crypto push campaigns in the ad networks because the crypto offers are enough hard to promote, and their success largely depends on how thoughtful your strategy is.

Identify your target audience and start building a strong ad strategy 

When choosing an offer, you need to analyze the target audience for it at the same time. The target audience will be very different according to the offer. Just as affiliates can be newbies and skilled professionals, users have different levels of knowledge about cryptocurrency. To illustrate this, while some fans might only recognize Bitcoin and a few additional digital currencies, others dive deep into the intricacies of blockchain technology and smart contracts.

Both categories will react to varied creatives and landing pages. Using pre-landers isn’t a must, but we recommend creating them – many people click the bitcoin ads but don’t make conversions. Most likely this happens because many people want to get rich overnight, however, not everyone is willing to deal with high-risk crypto assets.

User flow while running crypto ad campaigns

Based on the inherent people’s desire to reach wealth, you can implement one of the following strategies:

  • Convey the idea of luxury life through creatives that depict expensive cars, houses, planes and similar attributes of well-being;
  • Create pre-landing that highlights success stories of ordinary people who became millionaires due to crypto investments. By telling about usual people who achieved success, you can inspire others to follow in their footsteps;
  • Trading stocks of well-known brands have gained popularity with the rise of investment trends. Use names of famous companies to attract push traffic. The same is true for celebrities. Add previews from YouTube channels of influencers talking about crypto in your creatives. Recently, Elon Musk has often been featured in push creatives;
  • A clickbait advertisement write-up the audience’s interest. To drum up the audience, use catchy headlines from the news, for example: “Crypto experts are saying to buy these 5 new cryptos in 2024”. 

In a nutshell, creatives and pre-landers that show beautiful life will likely inspire newcomers. Charts and new names of cryptocurrencies would be better embraced by experienced users.

Make creatives: best practices for advertising cryptocurrencies

Let’s look at examples of best practices for creatives in push campaigns. 

Creatives for newbies

Newbies can be hooked by tutorials, however, investment offers also look appealing to them. 

  • Tutorials

Images depicting beautiful life and headlines promising effortless passive income will always be welcomed. 

Similar crypto ads can be used to redirect users to the expert blog about blockchain technologies. The pre-lander may contain a link to the course page. 

You can also shorten the sale funnel by leading users directly to the landing page. If you are really going to do without pre-lander, make your offer page sufficiently informative – place the FAQ section and add reviews. Income-related surveys also convert well.

  • Investments

Work less and earn more, isn’t it everybody’s dream? Promote the same idea in your creatives and pre-landers. 

  • Autotrading

A lack of skills and knowledge in the industry is not a reason to turn down cryptocurrencies. Convince people that robots can help them to make money, and enjoy high conversion rates. 

Creatives for the experienced audience

This audience has a keen interest in investments and trading, making these offers a top priority for your marketing efforts. To engage an experienced audience, highlight the benefits of the products or services you advertise and offer bonuses and gifts for registration.

Land users on the registration page or pre-landing with valuable industry insights, expert articles, and bonuses. The purpose of these resources is to motivate potential customers to sign up.

The following step of the funnel is creating a crypto pre-landing and landing page.

Choose matching GEO

Despite the logical assumption that developed Tier 1 countries such as the USA and Canada would dominate the cryptocurrency market, the statistics claim the opposite. According to recent data, India and Nigeria have emerged as leaders over the past years.

Source: Finder

Perhaps, people from poor regions are trying to reach the prosperity of more thriving countries in this way, who knows? However, the fact remains that cryptocurrencies are actively being bought in Tier 3 countries while Americans are still obsessed with gambling.

Stay up-to-date with the latest statistics and choose the best GEO for your cryptocurrency campaigns.

Set up Targeting: Top 5 Tips

Here, we’ll share valuable recommendations on how to boost your crypto ad campaigns.

Separate campaigns for mobile and desktop

Your landing pages should be designed to each device, so it’s crucial to segment traffic into mobile and desktop. Moreover, by creating separate campaigns for both platforms, it will be easier to optimize them in the future.

Ask the support of the ad network what traffic performs best, but keep in mind that the test will show the most accurate result for your offer. Anyway, you will be able to lower the bid for a less converted platform or stop the campaign. 

Spend your budget gradually

When it comes to crypto, the time from registration to deposit can prove to be quite lengthy. Leads don’t often put up the deposit at all. So, it’s important to spend the budget gradually to find the right audience and appropriate sources. 

Divide your budget into several parts, from $100 to $1000. This way, you will avoid wasting the budget, and boost conversions.

Choose the EVEN option for spending your daily budget 

The Even option allows you to adjust your budget flexibly, although not all bitcoin ad networks offer this feature. And it’s a pity – this option greatly simplifies the work for marketers.

Thanks to the EVEN option, the budget can be distributed evenly throughout the day as the traffic isn’t bought once the bid winds up winning. The strategy doesn’t seem to be the most successful at first glance, but this is not true. 

While testing crypto traffic advertisers should collect as much data as possible because the target audience of crypto offers is one of the most unpredictable ones. Even spending allows advertisers to gain time to better learn about their potential customers.

Make the targeting as broad as possible

A crypto fan could be anyone. Targeting certain cities, device models, or certain hours may be unprofitable. Users of the crypto niche are completely unpredictable. Run your campaign on the broadest possible targeting options. And narrow it down after analyzing your results. 

Tips for setting up targeting

  • Separate campaigns for mobile and desktop
  • Spend your budget gradually
  • Choose the EVEN option for spending your daily budget
  • Premium sources only
  • Make the targeting as broad as possible

How to Optimize and Scale Crypto Push Campaigns

You can apply RBOs (Rule-Based Optimization) if you have already known which strategies are yielding the best results for your campaigns. As a result, you won’t need to continuously monitor your campaigns, saving you time and effort. 

It’s also essential to replace pre-landing pages while optimizing, as users may overlook ads they’ve seen before on bitcoin ad sites. In this way, you will be able to reduce the impact of banner blindness and reach your target audience more effectively.

Once you ensure the ad campaign generates high ROI, feel free to scale it:

  • Use push traffic to collect emails for a future newsletter;
  • Switch to low-performing sources, provided that premium traffic didn’t disappoint you;
  • Run other ad formats: pops or direct click ads.

Conclusion

Running crypto push campaigns is not as an uphill battle as it may seem. To start moving in the right direction, you need to identify your target audience and make suitable creatives and pre-landers for it. A combo of appropriate GEO, reasonable targeting settings, and appealing creatives lead your push campaign to overwhelming success.

Anna Mardas
Anna Mardas brought together her background as a copywriter in digital marketing. Now, she's got a solid grasp on affiliate marketing, especially when it comes to understanding the following niches: Gambling, Adult, Dating, Sweepstakes and Crypto. Anna stands out for her thorough research and insightful reviews of ad networks, offering her readers valuable knowledge.

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