Push notification software has emerged as a crucial tool for marketers aiming to boost engagement and drive conversions. But how do you choose the best option for your campaigns among so many choices? This article delves into the essentials of top push notification software, helping you make an informed decision that could significantly amplify your marketing results.
What are Push Notification Tools?
Push notification software enables businesses to send messages – updates and push ads – directly to a user’s device, even when they are not actively using your app or website. These notifications are designed to capture attention and prompt immediate action, making them an invaluable asset for affiliate marketers. Whether it’s announcing a flash sale, reminding users of an abandoned cart, or delivering personalized content, push notifications can enhance user engagement and drive traffic efficiently.
Utilizing sophisticated algorithms, this software segments audiences based on user behavior, preferences, and past interactions, ensuring that messages are highly targeted and relevant. The best push notification services offer robust analytics tools, allowing marketers to track the effectiveness of their campaigns in real-time. By analyzing open rates, click-through rates, and conversion metrics, marketers can continually refine their strategies for maximum impact.
List of Best Push Notification Software Tools
Know the best push notification software to send push notifications and updates.
1. RichAds
RichAds, emerging from the union of RichPush and RichPops in 2020, specializes in performance marketing with a strong focus on push notification ads. This platform distinguishes itself by delivering extensive global coverage, boasting 5 billion daily impressions across more than 200 countries. RichAds is particularly noted for its advanced segmentation of traffic into Premium, Standard, and New categories, enabling advertisers to target their push notification campaigns efficiently and effectively.
To enhance campaign performance, RichAds incorporates a Performance Mode that automatically includes the best-performing sources and employs Microbidding to fine-tune bids on specific aspects of a campaign. This level of customization helps control costs and improve returns. Additionally, the ad network prioritizes high-quality, genuine traffic by implementing stringent anti-fraud measures.
In recognition of its innovative approach and outstanding results, RichAds has garnered numerous industry awards, including:
Best Breakout Traffic Source (Affiliate World Dubai 2024);
#1 Top Ad Network by OfferVault (2023);
#2 Top Ad Network by OfferVault (2022);
iGaming Traffic Source of the Year (Sigma Europe Summit 2022).
Seek into details about the ad network in the Richads review.
Professional: $500 minimum deposit; all Rookie features + account manager, traffic insights, free creatives, whitelists;
King: $3,000 minimum deposit; all Professional features + full campaign management, priority moderation;
Supreme: Custom pricing; includes all King features + turn-key campaigns, free creatives in 1.5 hours, postback assistance and other benefits.
2. OneSignal
OneSignal offers a versatile multi-channel messaging platform including mobile and web push notifications, in-app messaging, SMS, and email services. Trusted by major brands like Bitcoin and USA Today Sports, it caters to various industries, from gaming to fintech. Key features are customizable journey workflows, and message personalization options, including multi-language alerts. Moreover, the platform supports integration via APIs and SDKs, enhancing flexibility for developers.
Pricing:
Free. Access to all basic features, including unlimited mobile push sends and A/B testing. This plan is suitable for small businesses or those just starting with push notifications;
Growth. Starts at $9 per month. Adds enhanced features like advanced in-app messaging, intelligent delivery and expanded integrations, aimed at growing businesses seeking more sophistication in their campaigns;
Professional. Includes all features in the Growth plan, plus access to “Advanced Journeys”, CSV reports, custom outcome tracking, and more;
Enterprise. A custom plan that offers all the aforementioned features plus advanced user permissions, full live activity success, frequency capping, and more, tailored for large enterprises requiring comprehensive solutions.
3. MoEngage
MoEngage is a forward-thinking customer engagement product that excels in delivering seamless multi-channel experiences through push notifications, in-app messaging, email, SMS, and more. Renowned for its AI-driven insights and automation, MoEngage empowers 1200+ top brands, including Samsung, Nestle, Flipkart, Magenta and others. Daily, the company manages over 3,2 billion messages.
Pricing:
Growth. This plan is designed for businesses looking to scale their operations. It includes basic features like mobile and web push notifications, emails, and SMS. It also offers basic analytics to help you understand the impact of your campaigns;
Enterprise. Targeted at large organizations, this plan includes all features offered in the Growth plan but adds advanced functionalities such as integration with local data servers, IP whitelisting, and enterprise-grade compliance. It also provides access to MoEngage’s consultation services and quarterly business reviews;
Inform. Ideal for businesses that require robust multichannel transactional alert capabilities. This plan saves costs on SMS and email spends and reduces developer bandwidth significantly. It also features a channel fallback mechanism to ensure delivery reliability.
Additionally, all plans include access to MoEngage AI and machine learning tools to optimize campaign timing and content, a visual editor for building omnichannel customer journeys, and enhanced security features to manage team access controls.
4. Airship
Airship is a cutting-edge customer engagement platform that excels in delivering personalized, timely messages across multiple channels like SMS, email, and push notifications. It stands out for its Mobile App Experience (MAX). This feature allows marketing teams to directly implement updates and optimize user interactions, boosting engagement. Additionally, its no-code solutions and cross-channel orchestration make it especially attractive for brands looking to innovate quickly and efficiently in their communication strategies.
Pricing:
AXP Essentials. This entry-level plan caters to small brands or those initiating their mobile engagement strategies. It encompasses essential tools such as push and web notifications, no-code, native-enabled app experiences, and basic analytics for performance measurement. It’s designed to deliver best-in-class mobile app experiences for audiences up to 5 million users;
AXP Enterprise. Tailored for mid-market and enterprise-level operations, this plan includes everything in AXP Essentials along with additional features like email and SMS messaging, mobile wallet capabilities, and sophisticated cross-channel orchestration. It also offers strategic guidance and advanced experimentation features like A/B testing and feature flags.
The Airship platform is distinguished by its real-time data streaming, predictive AI that optimizes send times, and detailed engagement analytics that help brands fine-tune their marketing strategies.
5. Pushwoosh
Pushwoosh is an omnichannel customer engagement platform known for its robust capabilities in mobile and web push notifications. It enables businesses to effectively manage and optimize client interactions across various channels from a single interface. Pushwoosh offers advanced features such as real-time analytics, segmentation, and automation tools that allow marketers to craft personalized messaging campaigns tailored to individual user behaviors and preferences.
A standout feature of the push notification service is its Customer Journey Builder, which simplifies the creation of complex engagement flows, ensuring messages are timely and relevant based on user activities and lifecycle stages. This tool is particularly useful for businesses looking to enhance user engagement, reduce churn, and boost conversions through targeted, data-driven communication strategies.
Pricing:
Free. Available for up to 1000 subscribers with limited features;
Subscription. Starts at $49/month, offering omnichannel campaigns, advanced segmentation, A/B testing, real-time analytics, and API access;
Custom plan. Tailored pricing, including all Subscription features plus enhanced support, personalized onboarding, and options for a private cloud and faster delivery;
6. CleverTap
CleverTap is a sophisticated push notification software platform established in 2013, designed to unify the interaction between people, processes, and technology. The platform enables brands to convert one-time customers into lifelong users by delivering personalized, in-the-moment experiences. It’s especially effective for businesses in industries like subscriptions, gaming, fintech, and e-commerce.
CleverTap offers features such as behavioral analytics, omnichannel messaging, real-time personalization, and AI-driven insights through its Clever.AI technology, enhancing user engagement across all touchpoints.
Pricing:
Essentials. Starting at $75 per month for businesses with basic engagement needs, accommodating up to 100,000 MAUs. It includes fundamental tools for crafting omnichannel experiences and conducting behavioral experiments;
Advanced. This plan offers enhanced features for deeper contextualization and personalization, including advanced analytics and access to premium engagement channels. It’s designed for businesses looking to refine user segmentation and targeting;
Cutting edge. The most comprehensive plan, incorporating next-generation tools powered by Clever.AI for predictive segmentation.
7. Firebase
Firebase is a comprehensive development platform provided by Google, geared towards app development with powerful tools and services to help developers build high-quality applications efficiently. Launched in 2011 and subsequently acquired by Google in 2014, Firebase has evolved into an essential toolkit for mobile and web app developers due to its integrated suite of services that work together seamlessly. It works with Flutter to enable cross-platform app development from a single codebase. For app marketing and monetization, it connects with Google Ads, AdMob, and Google Play and Google Marketing Platform.
Pricing:
Spark. Free, suitable for small projects, includes limited features;
Blaze. Pay-as-you-go, full access to all services, with scalable pricing based on usage.
8. Braze
Braze is a push notification software tool that specializes in helping brands deliver personalized and timely communications across multiple channels such as email, mobile apps, SMS, and more. The platform integrates seamlessly with over 150 partners, enhancing its adaptability to various tech stacks. Key features of Braze include cross-channel messaging to ensure consistent user experiences, journey orchestration that utilizes real-time data for dynamic customer interactions, and Sage AI, which leverages artificial intelligence to predict user behaviors and tailor campaigns for better results.
Pricing for Braze is not directly listed on their website; it typically requires contacting their sales team to get a custom quote based on the specific needs and scale of a business.
9. WonderPush
WonderPush is a GDPR-compliant push notification tool known for its affordability and adaptability across various sectors such as e-commerce, media, sports, and real estate. The platform enhances user engagement with features like rich media notifications and advanced segmentation that targets users based on behavior and custom properties. It also provides real-time analytics to track and optimize the performance of campaigns and supports A/B testing to determine the most effective strategies.
Integration with existing systems is straightforward, thanks to comprehensive SDKs and APIs that facilitate deployment on multiple platforms.
Pricing:
€1/month for 1 to 1000 subscribers;
€2/month for 1001 to 2000 subscribers;
€3/month for 2001 to 3000 subscribers.
10. PushEngage
PushEngage is a versatile push notification software tool designed to enhance customer engagement across web and mobile platforms. This platform is particularly effective for e-commerce, media, and travel industries. PushEngage allows users to create customizable opt-ins triggered by specific user actions, which helps in growing subscriber lists effectively. It also features automated cart abandonment reminders to re-engage customers who have left items in their shopping carts, potentially increasing conversion rates.
The platform stands out with its advanced segmentation and personalization capabilities, allowing messages to be tailored based on user behavior, location, or even time zone. PushEngage also offers comprehensive analytics tools that provide insights into campaign performance.
Pricing:
Free. Suitable for beginners with up to 200 subscribers;
Business. Starts at $9/month, includes essential features for up to 50k subscribers;
Premium. Begins at $19/month, offers advanced functionalities for up to 100k subscribers;
Growth. Costs $39/month, supports up to 250k subscribers with enhanced features;
Enterprise. Custom pricing for unlimited subscribers with full features and support.
Final Thoughts on Top Push Notification Software
Push notification software has become indispensable for driving user engagement and conversions. Each tool we’ve explored offers distinct advantages, from RichAds’ award-winning global reach to Firebase’s seamless integration with app development. The key to choosing the right software lies in aligning it with your specific marketing goals, budget, and audience size.
Effective push notification strategies require a balance of personalization, timing, and relevance. As you evaluate your options, consider not only the features, but also how the platform will fit into your broader marketing strategy.
Anna Mardas brought together her background as a copywriter in digital marketing. Now, she's got a solid grasp on affiliate marketing, especially when it comes to understanding the following niches: Gambling, Adult, Dating, Sweepstakes and Crypto. Anna stands out for her thorough research and insightful reviews of ad networks, offering her readers valuable knowledge.
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Push notification software has emerged as a crucial tool for marketers aiming to boost engagement and drive conversions. But how do you choose the best option for your campaigns among so many choices? This article delves into the essentials of top push notification software, helping you make an informed decision that could significantly amplify your marketing results.
What are Push Notification Tools?
Push notification software enables businesses to send messages – updates and push ads – directly to a user’s device, even when they are not actively using your app or website. These notifications are designed to capture attention and prompt immediate action, making them an invaluable asset for affiliate marketers. Whether it’s announcing a flash sale, reminding users of an abandoned cart, or delivering personalized content, push notifications can enhance user engagement and drive traffic efficiently.
Utilizing sophisticated algorithms, this software segments audiences based on user behavior, preferences, and past interactions, ensuring that messages are highly targeted and relevant. The best push notification services offer robust analytics tools, allowing marketers to track the effectiveness of their campaigns in real-time. By analyzing open rates, click-through rates, and conversion metrics, marketers can continually refine their strategies for maximum impact.
List of Best Push Notification Software Tools
Know the best push notification software to send push notifications and updates.
1. RichAds
RichAds, emerging from the union of RichPush and RichPops in 2020, specializes in performance marketing with a strong focus on push notification ads. This platform distinguishes itself by delivering extensive global coverage, boasting 5 billion daily impressions across more than 200 countries. RichAds is particularly noted for its advanced segmentation of traffic into Premium, Standard, and New categories, enabling advertisers to target their push notification campaigns efficiently and effectively.
To enhance campaign performance, RichAds incorporates a Performance Mode that automatically includes the best-performing sources and employs Microbidding to fine-tune bids on specific aspects of a campaign. This level of customization helps control costs and improve returns. Additionally, the ad network prioritizes high-quality, genuine traffic by implementing stringent anti-fraud measures.
In recognition of its innovative approach and outstanding results, RichAds has garnered numerous industry awards, including:
Best Breakout Traffic Source (Affiliate World Dubai 2024);
#1 Top Ad Network by OfferVault (2023);
#2 Top Ad Network by OfferVault (2022);
iGaming Traffic Source of the Year (Sigma Europe Summit 2022).
Seek into details about the ad network in the Richads review.
Professional: $500 minimum deposit; all Rookie features + account manager, traffic insights, free creatives, whitelists;
King: $3,000 minimum deposit; all Professional features + full campaign management, priority moderation;
Supreme: Custom pricing; includes all King features + turn-key campaigns, free creatives in 1.5 hours, postback assistance and other benefits.
2. OneSignal
OneSignal offers a versatile multi-channel messaging platform including mobile and web push notifications, in-app messaging, SMS, and email services. Trusted by major brands like Bitcoin and USA Today Sports, it caters to various industries, from gaming to fintech. Key features are customizable journey workflows, and message personalization options, including multi-language alerts. Moreover, the platform supports integration via APIs and SDKs, enhancing flexibility for developers.
Pricing:
Free. Access to all basic features, including unlimited mobile push sends and A/B testing. This plan is suitable for small businesses or those just starting with push notifications;
Growth. Starts at $9 per month. Adds enhanced features like advanced in-app messaging, intelligent delivery and expanded integrations, aimed at growing businesses seeking more sophistication in their campaigns;
Professional. Includes all features in the Growth plan, plus access to “Advanced Journeys”, CSV reports, custom outcome tracking, and more;
Enterprise. A custom plan that offers all the aforementioned features plus advanced user permissions, full live activity success, frequency capping, and more, tailored for large enterprises requiring comprehensive solutions.
3. MoEngage
MoEngage is a forward-thinking customer engagement product that excels in delivering seamless multi-channel experiences through push notifications, in-app messaging, email, SMS, and more. Renowned for its AI-driven insights and automation, MoEngage empowers 1200+ top brands, including Samsung, Nestle, Flipkart, Magenta and others. Daily, the company manages over 3,2 billion messages.
Pricing:
Growth. This plan is designed for businesses looking to scale their operations. It includes basic features like mobile and web push notifications, emails, and SMS. It also offers basic analytics to help you understand the impact of your campaigns;
Enterprise. Targeted at large organizations, this plan includes all features offered in the Growth plan but adds advanced functionalities such as integration with local data servers, IP whitelisting, and enterprise-grade compliance. It also provides access to MoEngage’s consultation services and quarterly business reviews;
Inform. Ideal for businesses that require robust multichannel transactional alert capabilities. This plan saves costs on SMS and email spends and reduces developer bandwidth significantly. It also features a channel fallback mechanism to ensure delivery reliability.
Additionally, all plans include access to MoEngage AI and machine learning tools to optimize campaign timing and content, a visual editor for building omnichannel customer journeys, and enhanced security features to manage team access controls.
4. Airship
Airship is a cutting-edge customer engagement platform that excels in delivering personalized, timely messages across multiple channels like SMS, email, and push notifications. It stands out for its Mobile App Experience (MAX). This feature allows marketing teams to directly implement updates and optimize user interactions, boosting engagement. Additionally, its no-code solutions and cross-channel orchestration make it especially attractive for brands looking to innovate quickly and efficiently in their communication strategies.
Pricing:
AXP Essentials. This entry-level plan caters to small brands or those initiating their mobile engagement strategies. It encompasses essential tools such as push and web notifications, no-code, native-enabled app experiences, and basic analytics for performance measurement. It’s designed to deliver best-in-class mobile app experiences for audiences up to 5 million users;
AXP Enterprise. Tailored for mid-market and enterprise-level operations, this plan includes everything in AXP Essentials along with additional features like email and SMS messaging, mobile wallet capabilities, and sophisticated cross-channel orchestration. It also offers strategic guidance and advanced experimentation features like A/B testing and feature flags.
The Airship platform is distinguished by its real-time data streaming, predictive AI that optimizes send times, and detailed engagement analytics that help brands fine-tune their marketing strategies.
5. Pushwoosh
Pushwoosh is an omnichannel customer engagement platform known for its robust capabilities in mobile and web push notifications. It enables businesses to effectively manage and optimize client interactions across various channels from a single interface. Pushwoosh offers advanced features such as real-time analytics, segmentation, and automation tools that allow marketers to craft personalized messaging campaigns tailored to individual user behaviors and preferences.
A standout feature of the push notification service is its Customer Journey Builder, which simplifies the creation of complex engagement flows, ensuring messages are timely and relevant based on user activities and lifecycle stages. This tool is particularly useful for businesses looking to enhance user engagement, reduce churn, and boost conversions through targeted, data-driven communication strategies.
Pricing:
Free. Available for up to 1000 subscribers with limited features;
Subscription. Starts at $49/month, offering omnichannel campaigns, advanced segmentation, A/B testing, real-time analytics, and API access;
Custom plan. Tailored pricing, including all Subscription features plus enhanced support, personalized onboarding, and options for a private cloud and faster delivery;
6. CleverTap
CleverTap is a sophisticated push notification software platform established in 2013, designed to unify the interaction between people, processes, and technology. The platform enables brands to convert one-time customers into lifelong users by delivering personalized, in-the-moment experiences. It’s especially effective for businesses in industries like subscriptions, gaming, fintech, and e-commerce.
CleverTap offers features such as behavioral analytics, omnichannel messaging, real-time personalization, and AI-driven insights through its Clever.AI technology, enhancing user engagement across all touchpoints.
Pricing:
Essentials. Starting at $75 per month for businesses with basic engagement needs, accommodating up to 100,000 MAUs. It includes fundamental tools for crafting omnichannel experiences and conducting behavioral experiments;
Advanced. This plan offers enhanced features for deeper contextualization and personalization, including advanced analytics and access to premium engagement channels. It’s designed for businesses looking to refine user segmentation and targeting;
Cutting edge. The most comprehensive plan, incorporating next-generation tools powered by Clever.AI for predictive segmentation.
7. Firebase
Firebase is a comprehensive development platform provided by Google, geared towards app development with powerful tools and services to help developers build high-quality applications efficiently. Launched in 2011 and subsequently acquired by Google in 2014, Firebase has evolved into an essential toolkit for mobile and web app developers due to its integrated suite of services that work together seamlessly. It works with Flutter to enable cross-platform app development from a single codebase. For app marketing and monetization, it connects with Google Ads, AdMob, and Google Play and Google Marketing Platform.
Pricing:
Spark. Free, suitable for small projects, includes limited features;
Blaze. Pay-as-you-go, full access to all services, with scalable pricing based on usage.
8. Braze
Braze is a push notification software tool that specializes in helping brands deliver personalized and timely communications across multiple channels such as email, mobile apps, SMS, and more. The platform integrates seamlessly with over 150 partners, enhancing its adaptability to various tech stacks. Key features of Braze include cross-channel messaging to ensure consistent user experiences, journey orchestration that utilizes real-time data for dynamic customer interactions, and Sage AI, which leverages artificial intelligence to predict user behaviors and tailor campaigns for better results.
Pricing for Braze is not directly listed on their website; it typically requires contacting their sales team to get a custom quote based on the specific needs and scale of a business.
9. WonderPush
WonderPush is a GDPR-compliant push notification tool known for its affordability and adaptability across various sectors such as e-commerce, media, sports, and real estate. The platform enhances user engagement with features like rich media notifications and advanced segmentation that targets users based on behavior and custom properties. It also provides real-time analytics to track and optimize the performance of campaigns and supports A/B testing to determine the most effective strategies.
Integration with existing systems is straightforward, thanks to comprehensive SDKs and APIs that facilitate deployment on multiple platforms.
Pricing:
€1/month for 1 to 1000 subscribers;
€2/month for 1001 to 2000 subscribers;
€3/month for 2001 to 3000 subscribers.
10. PushEngage
PushEngage is a versatile push notification software tool designed to enhance customer engagement across web and mobile platforms. This platform is particularly effective for e-commerce, media, and travel industries. PushEngage allows users to create customizable opt-ins triggered by specific user actions, which helps in growing subscriber lists effectively. It also features automated cart abandonment reminders to re-engage customers who have left items in their shopping carts, potentially increasing conversion rates.
The platform stands out with its advanced segmentation and personalization capabilities, allowing messages to be tailored based on user behavior, location, or even time zone. PushEngage also offers comprehensive analytics tools that provide insights into campaign performance.
Pricing:
Free. Suitable for beginners with up to 200 subscribers;
Business. Starts at $9/month, includes essential features for up to 50k subscribers;
Premium. Begins at $19/month, offers advanced functionalities for up to 100k subscribers;
Growth. Costs $39/month, supports up to 250k subscribers with enhanced features;
Enterprise. Custom pricing for unlimited subscribers with full features and support.
Final Thoughts on Top Push Notification Software
Push notification software has become indispensable for driving user engagement and conversions. Each tool we’ve explored offers distinct advantages, from RichAds’ award-winning global reach to Firebase’s seamless integration with app development. The key to choosing the right software lies in aligning it with your specific marketing goals, budget, and audience size.
Effective push notification strategies require a balance of personalization, timing, and relevance. As you evaluate your options, consider not only the features, but also how the platform will fit into your broader marketing strategy.
Anna Mardas brought together her background as a copywriter in digital marketing. Now, she's got a solid grasp on affiliate marketing, especially when it comes to understanding the following niches: Gambling, Adult, Dating, Sweepstakes and Crypto. Anna stands out for her thorough research and insightful reviews of ad networks, offering her readers valuable knowledge.
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