In affiliate marketing, the dating vertical is one of the most dynamic and profitable niches, yet also one of the most competitive. To stand out, marketers need to craft highly engaging dating creative ads that resonate with their target audience.
In this article, we’ll dive deep into the target audience for dating offers, explore effective advertising funnels, and showcase some of the best examples of creatives, pre-landing, and landing pages that can help you maximize results in the dating niche.
Knowing the target audience of the vertical you’re advertising is crucial for any marketer, yet Dating is a very broad niche. According to a Statista report, in 2023 the number of people who used Dating apps worldwide was more than 380 million.
In terms of GEOs, the most active customers of Dating apps come from the USA, United Kingdom, and Belgium, they have the highest user penetration rate.
The demographics info depends on the GEO and app. According to Techreport data, 53% of users are aged from 18 to 29 years old, another active category is people from 30 to 49 years. Gender gap is not very wide, yet men use dating apps a bit more than women worldwide.
It’s also crucial to check the most popular dating apps before choosing an offer and making creatives, then read more about TA of this or that app.
Top popular Dating apps
A well-thought Dating ad campaign funnel is most certainly the key to engaging the audience through the offer exploration: from the very first approach to conversion.
Usually, Dating campaign funnels are structured this way:
The essential element to attract users and engage them into clicking the push ad. There are a variety of appropriate approaches, for example, direct messaging and app notifications imitations.
In order to soften the approach and have a chance of presenting the offer better, there might be added a pre-landing page that will warm-up the audience before getting to the offer. In fact, pre-landing pages for Dating vertical are not very common, yet are capable of improving conversion rate with engaging interactive activities like profile exploration or mini-surveys.
The end-point of any advertising funnel is a landing page that provides the means for users to perform the targeted action. For example, this page might include a registration form, testimonials or even links to download Dating apps.
Now let’s have a look at the best examples of Dating ads creatives, pre-landing and landing pages that might so positively affect conversion rates and help gain quality dating push traffic.
Push ads are great at initially attracting the Dating vertical audiences. Their catchy creatives serve as an entrance point in the marketing funnel.
Directly addressing the Dating audience is very effective, especially since push ads look very similar to regular push notifications.
For the same reason, slightly impersonating an application notification with push advertisements for Dating is also highly engaging for the users.
Some Dating apps might feature a unique or trending functionality that might work for the users who are looking for something new.
Pre-landing pages provide a warm-up stage for Dating niche users to explore the offer better and increase the chances for conversion.
Pre-landing pages can be styled as blog articles or ratings with Dating platforms. This might increase the engagement level as users walk through the marketing funnel.
Sometimes, it’s effective to make an impression that the choice is to be made right now, which pushes many indecisive users to act.
Some Dating services require an app installation, so pre-landing pages, for example, might provide a link to the app marketplaces for further downloading.
One of the most common approaches to compile pre-landing pages for Dating advertisements is making a mini-survey or quiz with personal questions. Such surveys might contain a chain of questions as a part of ‘customising up to preferences’ personalisation approach.
The landing page must present all about the Dating offer and be as clear and precise as possible, featuring a strong call-to-action (CTA).
The golden rule of any marketing landing page that ends up on a registration stage is the simplicity and right amount of user data requested. There is no need to overwhelm the audience with many fields to fill or share private data.
A page requesting to confirm the user is of legal age to enter the Dating platform is also a good advertising idea, giving a perfect clue for the niche audience.
Eager to entirely dive into the dating niche within affiliate marketing? Read our dating guide on push ads and build up your skill set.
As you explore the best dating ad examples and practices highlighted in this article, consider how you can innovate and optimize your own campaigns to capture the interest of this dynamic audience. Stay ahead of trends, adapt to user preferences, and keep refining your approach to maximize success in the dating vertical.
In affiliate marketing, the dating vertical is one of the most dynamic and profitable niches, yet also one of the most competitive. To stand out, marketers need to craft highly engaging dating creative ads that resonate with their target audience.
In this article, we’ll dive deep into the target audience for dating offers, explore effective advertising funnels, and showcase some of the best examples of creatives, pre-landing, and landing pages that can help you maximize results in the dating niche.
Knowing the target audience of the vertical you’re advertising is crucial for any marketer, yet Dating is a very broad niche. According to a Statista report, in 2023 the number of people who used Dating apps worldwide was more than 380 million.
In terms of GEOs, the most active customers of Dating apps come from the USA, United Kingdom, and Belgium, they have the highest user penetration rate.
The demographics info depends on the GEO and app. According to Techreport data, 53% of users are aged from 18 to 29 years old, another active category is people from 30 to 49 years. Gender gap is not very wide, yet men use dating apps a bit more than women worldwide.
It’s also crucial to check the most popular dating apps before choosing an offer and making creatives, then read more about TA of this or that app.
Top popular Dating apps
A well-thought Dating ad campaign funnel is most certainly the key to engaging the audience through the offer exploration: from the very first approach to conversion.
Usually, Dating campaign funnels are structured this way:
The essential element to attract users and engage them into clicking the push ad. There are a variety of appropriate approaches, for example, direct messaging and app notifications imitations.
In order to soften the approach and have a chance of presenting the offer better, there might be added a pre-landing page that will warm-up the audience before getting to the offer. In fact, pre-landing pages for Dating vertical are not very common, yet are capable of improving conversion rate with engaging interactive activities like profile exploration or mini-surveys.
The end-point of any advertising funnel is a landing page that provides the means for users to perform the targeted action. For example, this page might include a registration form, testimonials or even links to download Dating apps.
Now let’s have a look at the best examples of Dating ads creatives, pre-landing and landing pages that might so positively affect conversion rates and help gain quality dating push traffic.
Push ads are great at initially attracting the Dating vertical audiences. Their catchy creatives serve as an entrance point in the marketing funnel.
Directly addressing the Dating audience is very effective, especially since push ads look very similar to regular push notifications.
For the same reason, slightly impersonating an application notification with push advertisements for Dating is also highly engaging for the users.
Some Dating apps might feature a unique or trending functionality that might work for the users who are looking for something new.
Pre-landing pages provide a warm-up stage for Dating niche users to explore the offer better and increase the chances for conversion.
Pre-landing pages can be styled as blog articles or ratings with Dating platforms. This might increase the engagement level as users walk through the marketing funnel.
Sometimes, it’s effective to make an impression that the choice is to be made right now, which pushes many indecisive users to act.
Some Dating services require an app installation, so pre-landing pages, for example, might provide a link to the app marketplaces for further downloading.
One of the most common approaches to compile pre-landing pages for Dating advertisements is making a mini-survey or quiz with personal questions. Such surveys might contain a chain of questions as a part of ‘customising up to preferences’ personalisation approach.
The landing page must present all about the Dating offer and be as clear and precise as possible, featuring a strong call-to-action (CTA).
The golden rule of any marketing landing page that ends up on a registration stage is the simplicity and right amount of user data requested. There is no need to overwhelm the audience with many fields to fill or share private data.
A page requesting to confirm the user is of legal age to enter the Dating platform is also a good advertising idea, giving a perfect clue for the niche audience.
Eager to entirely dive into the dating niche within affiliate marketing? Read our dating guide on push ads and build up your skill set.
As you explore the best dating ad examples and practices highlighted in this article, consider how you can innovate and optimize your own campaigns to capture the interest of this dynamic audience. Stay ahead of trends, adapt to user preferences, and keep refining your approach to maximize success in the dating vertical.
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