Affiliate Marketing Through Major Sporting Events in 2024: Expert Tips by ClickAdu

In the dynamic world of affiliate marketing, staying updated with the latest trends is essential for success. Major sporting events around the globe, including football, soccer, basketball, and baseball, offer advertisers and publishers numerous opportunities to capitalize on. This article provides detailed strategies to optimize earnings through sports advertising, along with key sporting events in the latter half of 2024.

Is Advertising During Sports Events Worth It?

Advertising during major sporting events can be highly effective due to the massive audience
reach and fans’ emotional ties to their teams. Here’s why online advertising conversions tend to
increase before these tournaments:

• Excitement and anticipation. As events approach, fans consume relevant online content,
  creating numerous opportunities for product advertisements;
• Increased online activity. Tournaments drive up online traffic as fans search for news and
  updates, expanding the potential customer base and enhancing conversion prospects;
• Broader reach. Advertisers gain high-quality clicks and conversions outside their typical
  channels.

Expert Tips for Effective Advertising During Sports Events

George, the Business Development Team Lead at Clickadu, is an authority in optimizing affiliate
marketing strategies. With extensive experience in the industry, George has successfully guided
numerous campaigns, helping affiliates maximize their advertising impact during major sporting
events.

His insights cover:

1.Timing and scheduling

• Pre-event engagement. Deploy most ads a day before and immediately after the event to
  maintain audience engagement;
• Consider time zones. Schedule ads to align with peak activity hours in target regions to
  maximize effectiveness.

2. Diversify Creatives

• Targeted сontent. Adapt creatives based on audience actions, such as prompting higher bets
  or encouraging consecutive deposits;
• Dynamic ads. Employ ads before, during, and after events to keep engagement high.

3. Multi-Channel Approach

• Spread efforts. Utilize various channels, including social networks, SEO, entertainment
  platforms, and broadcasting channels, to reach a broader audience;
• Monitor performance. Regularly assess the performance of each channel and adjust strategies
  accordingly.

4. Thorough Research

• Audience insights. Investigate the popularity and demographics of target GEOs before
  launching ads;
• Use data. Utilize search engine statistics and audience insights to determine the best-suited
  countries and methods for your campaign.

5. Budget Management

• Realistic allocation. Allocate budget wisely, focusing on achievable results within your limits;
• Local events. For smaller budgets, concentrate on localized events where results are more
  predictable and manageable.

Top Ad Formats for Sports Affiliate Marketing

1. Popunder Ads
   Discover the power of popunder advertising. This solution tackles the issue of ‘ad blindness’ by
   appearing beneath the primary window or tab. When users click on a publisher’s website,
   popunder instantly activates, opening a new window or tab for maximum impact. This format
   enables users to engage with the advertised product instantly upon receiving the ad.
   Note❗The ideal timing for launching such a campaign is on the event’s opening day, continuing
   throughout its duration regardless of specific game schedules. Key iGaming strategies include
   surveys, first bet or deposit bonuses, and CTAs to amplify sports excitement and evoke strong
   emotions.
2. Banner Ads
   Banner ads are the digital version of billboards that you see on multiple websites. They consist
   of rectangular images or animations that market the company’s products and services and are
   designed to compel you to click on their website. The ads are positioned on the top, side, or
   bottom of the landing page. The main purpose of their flashy nature is that they will attract you
   to click on the ad to learn more about what the company is offering.
   Note❗Choose GIFs and video banners for an engaging ad experience, providing detailed
   product information and highlighting key moments such as scores during the game. Timing is
   crucial; launch these ads strategically during peak game moments for maximum impact.
3. Push Notifications
   Push notification is a message that is delivered from a browser to a computer or a mobile device
   after a user agrees to receive ad content.
   A user subscribes to receive Push Notification from a publisher’s website. Once a user is
   subscribed, he will receive a notification consisting of an icon with some short text. By tapping
   on the notification, a user switches to an advertising landing page or an app. By the way, it’s
   easy to control your subscription, users can unsubscribe at any moment via browser settings.
   Note❗Engage users directly on their phones with push notifications, delivering targeted ads at
   the perfect moment. Whether it’s match schedules, results, or game-changing news, these
   notifications spark immediate emotional responses and engagement, offering maximum impact.
   Plus, they stay on users’ phones, even offline, ensuring continuous visibility.

Advertising During Major Sporting Events with ClickAdu

Clickadu is a key player in digital marketing, providing a diverse range of ad formats to ensure
extensive reach and engagement. With over 6 billion daily traffic from direct publishers globally,
it’s an indispensable resource for any advertiser looking to optimize and boost their advertising
campaigns. Clickadu offers a seamless experience with dedicated managers and support
teams. Maximize ad impact with flexible scheduling capabilities across top ad formats,
customized for optimal results. Reach your audience at the right moment to boost profits.

If you want to learn more about launching campaigns in the ad network, read the Clickadu review.

Key Sporting Events in the Latter Half of 2024

1. UEFA Euro

• When: 14 June to 14 July
• Where: GERMANY
• Top GEOs: Europe

2. Copa América

• When: 20 June to 14 July
• Where: USA
• Top GEOs: Latin America

3. US Open

• When: 26 August to 8 September
• Where: USA, New York City, Flushing Meadows
• Top GEOs: USA, Spain, Eastern Europe

Anna Mardas

Anna Mardas brought together her background as a copywriter in digital marketing. Now, she's got a solid grasp on affiliate marketing, especially when it comes to understanding the following niches: Gambling, Adult, Dating, Sweepstakes and Crypto. Anna stands out for her thorough research and insightful reviews of ad networks, offering her readers valuable knowledge.