The Adult traffic and advertising market in the United States offers a highly profitable yet competitive space for affiliate marketers. With its vast and diverse population, high internet penetration rate, and a significant demand for Adult content, the USA remains a top 1 GEO for advertisers seeking to earn in this niche.
The USA Adult industry has unique characteristics, from popular content categories and regional preferences to prominent pornstars that shape user behavior. As more users shift to mobile, and competition intensifies, affiliate marketers must stay ahead with creative strategies and targeted campaigns to maximize conversions and revenue.
In this article, we’ll explore why the U.S. is a top-performing GEO for Adult traffic, emerging trends, cost-effective traffic sources, and practical tips on running successful Adult advertising campaigns.
Why You Should Buy Adult Traffic in the USA
The USA Adult affiliate marketing market provides affiliates with many opportunities to generate significant revenue. But what makes the US such an attractive GEO to work with this vertical?
1. Population
The USA is a Tier-1 country, which means a high standard of living and solvency of the audience. Users here actively use various services and are willing to pay for quality offers.
The USA has a young population with a median age of 38. The number of internet users is 5,35 billion.
2. Internet penetration
Due to its substantial increase in internet usage in recent times, the country provides a profitable opportunity for directing traffic towards Adult advertisements. According to the 2024 Digital Report, American users are spending 7 hours online each day. At the beginning of 2024, this country had 331.1 million individuals using the internet, with an internet penetration rate of 97,1 percent.
According to Pornhub stats, the USA takes the first place in the rate of top 20 countries by traffic. In 2023, 71% of the viewers were male. Female viewers make up the remaining 29%.
3. Mobile traffic
Mobile traffic, up 6.1%, exceeds desktop traffic in the U.S., as it does in many other countries around the world. The main avenues for accessing Adult content encompass platforms like Pornhub. Additionally, social media platforms such as Facebook, TikTok, Instagram, X, and Telegram play vital roles in generating traffic for such content.
In addition, demand for Adult content in the USA is consistently high. Millions of Americans visit Adult sites every day in search of new content, which opens the door to creating large-scale and profitable advertising campaigns.
However, the high level of competition requires affiliate marketers to carefully craft their strategies, including precise targeting and creative approaches to ad creation. With the right approach, campaigns can generate high revenue and sustained growth.
Thus, the US remains one of the key markets for Adult affiliate marketing due to the audience’s willingness to pay for premium content and the stable growth of the segment.
Trends of the Adult Industry in the USA
1. Popular regions
Google trends show that Adult content is popular in such regions as Maine, West Virginia, Montana, Alaska, and Vermont.
The highest number of conversions typically comes from English-speaking users, although Spanish is also prevalent and widely regarded as the second most common language in the United States.
2. Popular porn categories
According to Pornhub statistics 2023, the top 1 category is ebony in the United States. When analyzing search data by state, notable trends emerged.
Nevada showed a keen interest in “vegas,” Hawaii in “hawaiian.” Washington on the West Coast favored “sensual sex,” while Virginia on the East Coast preferred “smoking.” Wyoming leaned towards “goth,” possibly linked to architecture. New Jersey’s interest in “turkish” could relate to its Turkish population.
In the District of Columbia, “big ass cop” stood out, Oklahoma favored “sex dick,” and Utah, with a high Mormon population, showed interest in “mormon.” Alaska’s curiosity in “sex doll” might be due to its isolation and cold climate.
3. Top pornstars in the USA
Abella Danger ranked first among the top pornstars in the US, followed by Sky Bri in second place and Johnny Sins in third.
How Much Does Adult Traffic Cost?
When contrasted with advertising on platforms such as Facebook and Google, Adult web traffic tends to be cost-effective. Typically, on ad networks, the cost per click can be under $1, with the exact amount varying based on the chosen ad format and targeting specifications. For instance, banner ads may have a suggested price per click as minimal as $0,002.
The more money you have initially, the easier it is to conduct tests, identify the best bundle and scale it up. It is more than realistic to make a profit even with a meager budget.
Best Adult Traffic Sources for the USA
Running successful Adult campaigns in the United States requires a strategic approach, as this market is highly competitive and governed by specific regulations. To maximize your campaign’s effectiveness, it’s essential to understand the most suitable traffic sources, ad formats, and creative techniques that resonate with the American audience.
In this paragraph, we’ll explore various Adult traffic sources to effectively launch campaigns in the USA, using push notifications, banner ads, social media marketing, affiliate marketing, and ad networks.
Push advertising
Push notifications are alerts that can be sent to users through desktop and mobile devices. These notifications typically appear as messages that move to the right corner of the desktop screen or as notifications on mobile devices, similar to those from applications. They are received whenever the user’s browser is open, regardless of whether they are currently on a website.
First of all, pooches are very popular now. Secondly, Adult direction converts very well thanks to the predominance of the 18+ male audience.
Benefits:
- Only real live users interact with them;
- They are hard to miss and you will have to interact with them one way or another;
- Becoming a network subscriber is easy. Just click a button or install an app;
- Simplified moderation of creatives;
- Cheap advertising;
- Easy to set up an advertising campaign.
To run push traffic effectively, acquiring a subscriber base and investing in advertising are necessary steps. Push networks, which have their own pool of push subscriptions, play a crucial role in this process. Webmasters collaborate with these networks to either boost push traffic or monetize by selling or generating subscribers.
If you want to dig deeper into push notifications, we suggest exploring the push advertising guide. Find top ad networks with cheap push traffic in 2024 in our blog.
Banner ads
Banner ads are one of the best Adult traffic sources. They are a form of online advertising that usually appear at the top, bottom or sides of a website or specific web page. Banner ads are often used to promote 18+ products or services.
To make an effective banner ad campaign, you need to create a visually beautiful and eye-catching ad that will attract the right target audience. For example, animated banners attract much more attention than static banners. The duration of animation should not exceed 15 seconds.
Social media marketing
SMM is a strong power nowadays. It means that you can also use social media platforms to promote your 18+ products in the USA. For example, we advise implementing customized campaigns on Facebook, TikTok, Instagram, Pinterest, and other platforms.
Note: This niche has a controversial character because of the sensitivity of the content, and social media platforms frequently impose constraints on advertising campaigns related to adult content. To work around these restrictions on these channels, create subtle visuals and use prelanding pages that direct users to your products.
Affiliate marketing
Adult CPA networks can help you with finding high-converting offers as well as expanding your reach to a wider audience. Leading affiliate platforms like CrakRevenue, Golden Goose, Adverten, and others stand out in the industry. They can facilitate the acquisition of Adult traffic.
Highlighting the importance of compliance, Adult CPA networks function under a set of strict regulations and legal constraints attributed to the adult content they deal with. Before joining an affiliate network, it is essential to familiarize yourself with the network’s rules and prerequisites.
Read the article where you’ll find 11 Best Adult CPA Networks in 2024 or join AllCPANetworks – the platform that explores CPA networks and share their experience with you.
Ad networks
Advertising networks play a crucial role in running Adult campaigns by connecting advertisers with high-quality traffic sources and simplifying the process of reaching a targeted audience. Here’s how they help:
- Access to premium traffic: Adult ad networks provide access to a vast pool of traffic, including premium sources that are more likely to convert. For Adult vertical, these platforms often have dedicated publishers that cater specifically to Adult niches, ensuring that your ads reach an interested audience;
- Data and insights: By working with ad networks, advertisers gain access to performance data and insights, such as user demographics, conversion rates, and traffic sources. This data helps fine-tune campaigns for better performance and ROI;
- Support and expertise: Top Adult ad networks often provide dedicated account managers who can guide advertisers through the process of setting up, running, and optimizing adult traffic campaigns. Their expertise can be invaluable in navigating the complexities of this niche market.
For example, such advertising networks RichAds provide 5+ billion ad impressions daily. You can find a list of the best Adult ad networks in 2024 in our article and join one of them to run Adult campaigns.
How to Create Adult Ads: Tips
Follows this tips that will help you to develop high-converting creatives for Adult ads in the USA:
- In the United States, mobile devices dominate desktop ones. So, we recommend tailoring your campaigns for mobile phones and tablets. Enhancing the user experience and increasing conversions can be achieved through fast-loading landing pages, intuitive navigation, and payment gateways;
- Ensure compliance with the USA regulations governing Adult content to steer clear of legal complications. Make sure that your content meets age verification and other legal prerequisites;
- Take into account cultural nuances. You can see how one misplaced word can cause a wave of negativity among people within the United States of America. When developing content by showing respect for local values and customs. Avoid creating content that could be considered offensive, and concentrate on providing a positive and considerate user experience.
What is more, for effective Adult ad campaigns, it’s crucial to set up precise targeting. Advanced targeting options are typically used, such as language, location, browser type, device, operating system, IP addresses, Wi-Fi networks, and more. By selecting locations like country, state, region, or city, local businesses can ensure they’re not wasting budget on irrelevant audiences.
Final Thoughts
The USA market is a lucrative GEO for running Adult traffic. Despite the challenges posed by intense competition and platforms’ restrictions, affiliates who carefully craft their strategies with precise targeting, creative ad approaches, and legal compliance can enjoy significant rewards. By leveraging cost-effective ad formats such as push notifications, banner ads, and affiliate marketing, marketers can tap into this market and drive consistent revenue growth.
Anna Mardas
Anna Mardas brought together her background as a copywriter in digital marketing. Now, she's got a solid grasp on affiliate marketing, especially when it comes to understanding the following niches: Gambling, Adult, Dating, Sweepstakes and Crypto. Anna stands out for her thorough research and insightful reviews of ad networks, offering her readers valuable knowledge.
