Top push ad networks

Crypto Vertical

Anna Mardas
05 March 2024

Cryptocurrency vertical meaning 

The crypto vertical is a new wave in affiliate marketing, compared to other niches in the industry.  It’s more than earning money on crypto enthusiasts who are ready to purchase promising currencies. Roughly, the vertical includes the following offer categories: blockchain technology courses, investments, trading and autotrauding. The optimal offers to start are blockchain technology courses and autotrading. Savvy marketers can take upon themselves investments and trading. 

Let’s dive deeper into the cryptocurrency definition through types of offers, traffic sources, creatives and advertising strategies. 

Types of crypto offers

Here are most commonly promoted crypto offers: 

  1. Blockchain technology courses

Blockchain technology enables the creation and sale of tokens in addition to cryptocurrency transactions. The meaning of similar offers is to sell educational resources on the topic. Although crypto training is the same lucrative niche as other crypto-related ones, engaging traffic can prove challenging: many individuals are interested in immediate financial gains rather than investing in their knowledge.

  1. Investments

Undoubtedly, investing remains the most sought-after avenue in the crypto industry. Whether it’s exploring new cryptocurrencies, tokens, or crypto funds, the options are aplenty. However, for those who may not be well-versed in the details of investing but aspire to earn passive income, there’s a solution – a seasoned trader can manage a client’s portfolio on their behalf by sharing investment returns.

Payouts range from $150 to $750 with these offers. It’s a win-win scenario for both parties involved.

  1. Trading and autotrauding

When trading, people try to earn on cryptocurrency fluctuations on their own. However, everything is not plain sailing in this business because folks don’t feel like learning the ropes. Many of them just want to reap the benefits without effort. 

Autotrading implies having your robot. It’s like traditional trading, but the robot does all the work for you in this case. No more staring at charts for hours or trying to figure out market trends – the bot provided by the broker takes care of everything.

Creatives for Crypto Vertical

Let’s look at examples of best practices for creatives in push campaigns. 

Creatives for newbies

Newbies can be hooked by tutorials, however, investment offers also look appealing to them. 

  • Tutorials

Images depicting beautiful life and headlines promising effortless passive income will always be welcomed. 

Similar crypto ads can be used to redirect users to the expert blog about blockchain technologies. The pre-lander may contain a link to the course page. 

You can also shorten the sale funnel by leading users directly to the landing page. If you are going to do without a pre-landing page, make your offer page sufficiently informative – place the FAQ section and add reviews. Income-related surveys also convert well.

  • Investments

Work less and earn more, isn’t it everybody’s dream? Promote the same idea in your creatives and pre-landing pages. 

  • Autotrading

A lack of skills and knowledge in the industry is not a reason to turn down cryptocurrencies. Convince people that robots can help them to make money, and enjoy high conversion rates. 

Creatives for the experienced audience

This audience has a keen interest in investments and trading, making these offers a top priority for your marketing efforts. To engage an experienced audience, highlight the benefits of the products or services you advertise and offer bonuses and gifts for registration.

Land users on the registration page or pre-landing with valuable industry insights, expert articles, and bonuses. The purpose of these resources is to motivate potential customers to sign up.

Traffic Sources for Crypto Vertical

To understand where these opportunities lie, it’s essential to explore the best crypto traffic sources.

Push notifications

Push ads is a highly effective method for generating bitcoin traffic. Push notifications themselves are messages that are sent directly to users’ devices. 

Ad campaigns generating push notifications traffic can be launched from the crypto advertising networks liaising between advertisers and publishers, who already have the desired crypto audience.

Here are some reasons why push notification traffic is beneficial for buying crypto traffic:

  1. Cost-effective. Push notification traffic is often more affordable compared to other advertising channels like Google Ads or social media platforms. This makes it an attractive option for affiliates and advertisers looking to maximize their ROI while driving cheap crypto traffic;
  2. 100% ad delivery. By sending push notifications directly to users’ devices, you can ensure 100% ad delivery. Unlike emails that may end up in spam folders or social media posts that can be missed in busy feeds, push notifications appear prominently on users’ screens, increasing the chances of engagement;
  3. Easy entry into the crypto advertising niche. In comparison with platforms like Facebook, entering the crypto advertising niche with push notification traffic is relatively easier. There’s no need for cloaking or creating farm accounts, which are common practices on platforms with stricter ad policies;
  4. Comprehensive tools in advertising networks. Crypto ad networks specializing in push notification traffic often provide all the necessary tools and features to buy crypto ad traffic profitably. These networks offer targeting options, conversion tracking, campaign optimization, and analytics, allowing advertisers to fine-tune their campaigns and enhance results.

YouTube and influence marketing

YouTube is a powerful crypto traffic source and an influential platform for marketing in the cryptocurrency industry. As the world’s largest video-centric platform, YouTube provides an excellent platform for reaching global cryptocurrency enthusiasts that often look for the latest news, tutorials, and insights on crypto there. 

Collaborating with influential YouTubers can significantly amplify your reach within the crypto community. Influencers hold sway over their viewers’ opinions and decisions, allowing you to leverage their credibility and authority to promote your crypto-related offers or services. This type of influence marketing helps establish trust and credibility with your target audience. 

You can also be satisfied with this traffic source thanks to Bitmedia that provides influencer marketing for its clients (YouTube, Twitter, TikTok, Telegram).

Twitter

Social networks create a buzz around the crypto industry, attracting millions of users who are interested in cryptocurrencies. One such platform that stands out in terms of crypto ads is Twitter. Since Twitter offers real-time updates and a wide reach, it has become a hub for crypto influencers enthusiasts and experts. The platform hosts discussions on various crypto topics, breaking news, and investment strategies. 

Twitter is particularly well-suited for promoting educational courses and coaching services, making it an ideal platform for successful advertising of crypto training programs. By leveraging the Twitter relevant hashtags, you can target specific keywords and engage with the crypto community. 

Content Marketing and SEO

Implementing effective SEO and content marketing strategies is crucial, when it comes to running crypto ad campaigns. By optimizing your content for search engines and creating valuable, engaging content, you can drive organic traffic to crypto offers.

Here are some key considerations:

  • Keyword research and analysis. Adopt tools such as SERanking, SEMrush, and Google Keyword Planner to do in-depth keyword research. Identify popular and relevant keywords related to cryptocurrencies that have a high search volume and manageable competition; 
  • Trend analysis and news monitoring. Keep up with the latest trends and news in the crypto industry through services like Google Trends, CoinMarketCap, and CoinGecko. Tracking trending keywords and topics allows you to create timely and relevant content that captures the attention of your target audience;
  • Competitor research. Analyze the content strategies and performance of your competitors who have successful crypto-related websites or channels. Identify their top-performing articles, videos, or other content formats and find ways to differentiate yourself;
  • User feedback and questions. Your assumptions about what queries people use to find your site may not match reality. Take advantage of KeywordsPeopleUse to grab valuable insights on search queries and hit the nail on the head with your content;
  • Quality content creation. Engage your audience with high-quality and informative content. For a competitive edge, use the Contadu platform. You can employ this web-service to plan your content and optimize your articles. The cherry on top is Contadu content recommendations that empower you to outrank the competition if you harness them.

How to advertise Crypto Vertical: Best Practices

Here, we’ll share valuable recommendations on how to boost your crypto ad campaigns.

Separate campaigns for mobile and desktop

Your landing pages should be designed to each device, so it’s crucial to segment traffic into mobile and desktop. Moreover, by creating separate campaigns for both platforms, it will be easier to optimize them in the future.

Ask the support of the ad network what traffic performs best, but keep in mind that the test will show the most accurate result for your offer. Anyway, you will be able to lower the bid for a less converted platform or stop the campaign. 

Spend your budget gradually

When it comes to crypto, the time from registration to deposit can prove to be quite lengthy. Leads don’t often put up the deposit at all. So, it’s important to spend the budget gradually to find the right audience and appropriate sources. 

Divide your budget into several parts, from $100 to $1000. This way, you will avoid wasting the budget, and boost conversions.

Choose the EVEN option for spending your daily budget 

The Even option allows you to adjust your budget flexibly, although not all bitcoin ad networks offer this feature. And it’s a pity – this option greatly simplifies the work for marketers.

Thanks to the EVEN option, the budget can be distributed evenly throughout the day as the traffic isn’t bought once the bid winds up winning. The strategy doesn’t seem to be the most successful at first glance, but this is not true. 

While testing crypto traffic advertisers should collect as much data as possible because the target audience of crypto offers is one of the most unpredictable ones. Even spending allows advertisers to gain time to better learn about their potential customers.

Make the targeting as broad as possible

A crypto fan could be anyone. Targeting certain cities, device models, or certain hours may be unprofitable. Users of the crypto niche are completely unpredictable. Run your campaign on the broadest possible targeting options. And narrow it down after analyzing your results. 

Scale crypto push campaigns

Once you ensure the ad campaign generates high ROI, feel free to scale it. Use push traffic to collect emails for a future newsletter. Switch to low-performing sources, provided that premium traffic didn’t disappoint you.

Related articles:

Anna Mardas
Anna Mardas brought together her background as a copywriter in digital marketing. Now, she's got a solid grasp on affiliate marketing, especially when it comes to understanding the following niches: Gambling, Adult, Dating, Sweepstakes and Crypto. Anna stands out for her thorough research and insightful reviews of ad networks, offering her readers valuable knowledge.

Cryptocurrency vertical meaning 

The crypto vertical is a new wave in affiliate marketing, compared to other niches in the industry.  It’s more than earning money on crypto enthusiasts who are ready to purchase promising currencies. Roughly, the vertical includes the following offer categories: blockchain technology courses, investments, trading and autotrauding. The optimal offers to start are blockchain technology courses and autotrading. Savvy marketers can take upon themselves investments and trading. 

Let’s dive deeper into the cryptocurrency definition through types of offers, traffic sources, creatives and advertising strategies. 

Types of crypto offers

Here are most commonly promoted crypto offers: 

  1. Blockchain technology courses

Blockchain technology enables the creation and sale of tokens in addition to cryptocurrency transactions. The meaning of similar offers is to sell educational resources on the topic. Although crypto training is the same lucrative niche as other crypto-related ones, engaging traffic can prove challenging: many individuals are interested in immediate financial gains rather than investing in their knowledge.

  1. Investments

Undoubtedly, investing remains the most sought-after avenue in the crypto industry. Whether it’s exploring new cryptocurrencies, tokens, or crypto funds, the options are aplenty. However, for those who may not be well-versed in the details of investing but aspire to earn passive income, there’s a solution – a seasoned trader can manage a client’s portfolio on their behalf by sharing investment returns.

Payouts range from $150 to $750 with these offers. It’s a win-win scenario for both parties involved.

  1. Trading and autotrauding

When trading, people try to earn on cryptocurrency fluctuations on their own. However, everything is not plain sailing in this business because folks don’t feel like learning the ropes. Many of them just want to reap the benefits without effort. 

Autotrading implies having your robot. It’s like traditional trading, but the robot does all the work for you in this case. No more staring at charts for hours or trying to figure out market trends – the bot provided by the broker takes care of everything.

Creatives for Crypto Vertical

Let’s look at examples of best practices for creatives in push campaigns. 

Creatives for newbies

Newbies can be hooked by tutorials, however, investment offers also look appealing to them. 

  • Tutorials

Images depicting beautiful life and headlines promising effortless passive income will always be welcomed. 

Similar crypto ads can be used to redirect users to the expert blog about blockchain technologies. The pre-lander may contain a link to the course page. 

You can also shorten the sale funnel by leading users directly to the landing page. If you are going to do without a pre-landing page, make your offer page sufficiently informative – place the FAQ section and add reviews. Income-related surveys also convert well.

  • Investments

Work less and earn more, isn’t it everybody’s dream? Promote the same idea in your creatives and pre-landing pages. 

  • Autotrading

A lack of skills and knowledge in the industry is not a reason to turn down cryptocurrencies. Convince people that robots can help them to make money, and enjoy high conversion rates. 

Creatives for the experienced audience

This audience has a keen interest in investments and trading, making these offers a top priority for your marketing efforts. To engage an experienced audience, highlight the benefits of the products or services you advertise and offer bonuses and gifts for registration.

Land users on the registration page or pre-landing with valuable industry insights, expert articles, and bonuses. The purpose of these resources is to motivate potential customers to sign up.

Traffic Sources for Crypto Vertical

To understand where these opportunities lie, it’s essential to explore the best crypto traffic sources.

Push notifications

Push ads is a highly effective method for generating bitcoin traffic. Push notifications themselves are messages that are sent directly to users’ devices. 

Ad campaigns generating push notifications traffic can be launched from the crypto advertising networks liaising between advertisers and publishers, who already have the desired crypto audience.

Here are some reasons why push notification traffic is beneficial for buying crypto traffic:

  1. Cost-effective. Push notification traffic is often more affordable compared to other advertising channels like Google Ads or social media platforms. This makes it an attractive option for affiliates and advertisers looking to maximize their ROI while driving cheap crypto traffic;
  2. 100% ad delivery. By sending push notifications directly to users’ devices, you can ensure 100% ad delivery. Unlike emails that may end up in spam folders or social media posts that can be missed in busy feeds, push notifications appear prominently on users’ screens, increasing the chances of engagement;
  3. Easy entry into the crypto advertising niche. In comparison with platforms like Facebook, entering the crypto advertising niche with push notification traffic is relatively easier. There’s no need for cloaking or creating farm accounts, which are common practices on platforms with stricter ad policies;
  4. Comprehensive tools in advertising networks. Crypto ad networks specializing in push notification traffic often provide all the necessary tools and features to buy crypto ad traffic profitably. These networks offer targeting options, conversion tracking, campaign optimization, and analytics, allowing advertisers to fine-tune their campaigns and enhance results.

YouTube and influence marketing

YouTube is a powerful crypto traffic source and an influential platform for marketing in the cryptocurrency industry. As the world’s largest video-centric platform, YouTube provides an excellent platform for reaching global cryptocurrency enthusiasts that often look for the latest news, tutorials, and insights on crypto there. 

Collaborating with influential YouTubers can significantly amplify your reach within the crypto community. Influencers hold sway over their viewers’ opinions and decisions, allowing you to leverage their credibility and authority to promote your crypto-related offers or services. This type of influence marketing helps establish trust and credibility with your target audience. 

You can also be satisfied with this traffic source thanks to Bitmedia that provides influencer marketing for its clients (YouTube, Twitter, TikTok, Telegram).

Twitter

Social networks create a buzz around the crypto industry, attracting millions of users who are interested in cryptocurrencies. One such platform that stands out in terms of crypto ads is Twitter. Since Twitter offers real-time updates and a wide reach, it has become a hub for crypto influencers enthusiasts and experts. The platform hosts discussions on various crypto topics, breaking news, and investment strategies. 

Twitter is particularly well-suited for promoting educational courses and coaching services, making it an ideal platform for successful advertising of crypto training programs. By leveraging the Twitter relevant hashtags, you can target specific keywords and engage with the crypto community. 

Content Marketing and SEO

Implementing effective SEO and content marketing strategies is crucial, when it comes to running crypto ad campaigns. By optimizing your content for search engines and creating valuable, engaging content, you can drive organic traffic to crypto offers.

Here are some key considerations:

  • Keyword research and analysis. Adopt tools such as SERanking, SEMrush, and Google Keyword Planner to do in-depth keyword research. Identify popular and relevant keywords related to cryptocurrencies that have a high search volume and manageable competition; 
  • Trend analysis and news monitoring. Keep up with the latest trends and news in the crypto industry through services like Google Trends, CoinMarketCap, and CoinGecko. Tracking trending keywords and topics allows you to create timely and relevant content that captures the attention of your target audience;
  • Competitor research. Analyze the content strategies and performance of your competitors who have successful crypto-related websites or channels. Identify their top-performing articles, videos, or other content formats and find ways to differentiate yourself;
  • User feedback and questions. Your assumptions about what queries people use to find your site may not match reality. Take advantage of KeywordsPeopleUse to grab valuable insights on search queries and hit the nail on the head with your content;
  • Quality content creation. Engage your audience with high-quality and informative content. For a competitive edge, use the Contadu platform. You can employ this web-service to plan your content and optimize your articles. The cherry on top is Contadu content recommendations that empower you to outrank the competition if you harness them.

How to advertise Crypto Vertical: Best Practices

Here, we’ll share valuable recommendations on how to boost your crypto ad campaigns.

Separate campaigns for mobile and desktop

Your landing pages should be designed to each device, so it’s crucial to segment traffic into mobile and desktop. Moreover, by creating separate campaigns for both platforms, it will be easier to optimize them in the future.

Ask the support of the ad network what traffic performs best, but keep in mind that the test will show the most accurate result for your offer. Anyway, you will be able to lower the bid for a less converted platform or stop the campaign. 

Spend your budget gradually

When it comes to crypto, the time from registration to deposit can prove to be quite lengthy. Leads don’t often put up the deposit at all. So, it’s important to spend the budget gradually to find the right audience and appropriate sources. 

Divide your budget into several parts, from $100 to $1000. This way, you will avoid wasting the budget, and boost conversions.

Choose the EVEN option for spending your daily budget 

The Even option allows you to adjust your budget flexibly, although not all bitcoin ad networks offer this feature. And it’s a pity – this option greatly simplifies the work for marketers.

Thanks to the EVEN option, the budget can be distributed evenly throughout the day as the traffic isn’t bought once the bid winds up winning. The strategy doesn’t seem to be the most successful at first glance, but this is not true. 

While testing crypto traffic advertisers should collect as much data as possible because the target audience of crypto offers is one of the most unpredictable ones. Even spending allows advertisers to gain time to better learn about their potential customers.

Make the targeting as broad as possible

A crypto fan could be anyone. Targeting certain cities, device models, or certain hours may be unprofitable. Users of the crypto niche are completely unpredictable. Run your campaign on the broadest possible targeting options. And narrow it down after analyzing your results. 

Scale crypto push campaigns

Once you ensure the ad campaign generates high ROI, feel free to scale it. Use push traffic to collect emails for a future newsletter. Switch to low-performing sources, provided that premium traffic didn’t disappoint you.

Related articles:

Anna Mardas
Anna Mardas brought together her background as a copywriter in digital marketing. Now, she's got a solid grasp on affiliate marketing, especially when it comes to understanding the following niches: Gambling, Adult, Dating, Sweepstakes and Crypto. Anna stands out for her thorough research and insightful reviews of ad networks, offering her readers valuable knowledge.