MGID Review in 2023

MGID advertising network is no longer running.
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MGID is well-known for native advertising, and though push notification ads can be considered to be a native ad format, it’s a whole different beast. So does MGID provide good push ads as well as they do native ads? This MGID review can help you find out.

Push notifications have always been one of the best traffic solutions for digital marketers. It is of high-quality, and its distinct characteristics make it a great format to increase user engagement. 

All Information About MGID Ads

MGID Overview

Although MGID falls under the top networks in Native advertising, its push notification ad format produces good results. The platform helps publishers monetize their websites and increase brand awareness. 

It likewise covers every requirement needed by an advertiser for a successful campaign: from creating strategies, to ad delivery, to reporting. According to the company, push notification is not just a format but a tactic to make sure personalized and well-targeted ads reach the right users in a less intrusive way. 

MGID History

MGID was founded by Sergy Denisenko in 2004 and now has a good number of 700+ employees that work in 11 global offices. The platform has twelve years of experience, making it one of the oldest ad networks. MGID has partnered with clients from over two hundred countries, giving it a wide global reach.

MGID Features

MGID has a considerable amount of features and technology that helps advertisers and publishers drive their marketing results. If you’re an advertiser who wants to promote products or services through push notifications, then these features would make it easier for you. 

These features are outlined below:

• Brand Security

MGID offers its advertisers brand safety tools to keep their brands safe from fraudulent traffic. The network uses its in-house fraud prevention tools to protect your brand from breaches, bot traffic, and malware. 

So is MGID safe or not? The answer is yes; it is safe.

• In-depth Audience Targeting

You can create campaigns on MGID and select from their list of targeting options to make sure your ads reach the right audience. The list of available targeting options contains browser types, GEO, devices, languages, and operating system. These options are available for both mobile and desktop traffic. Not bad but many other ad networks have much more targeting options.

In addition, advertisers can retarget users who have previously shown interest in your ad or offer. This option allows you to bring back prospective customers who fail to convert.

• Audience Creation

The ability to retarget audiences based on how they engaged with a previous ad or landing page is possible within MGID. All you have to do is create audience groups and incorporate them during campaign creation in order to build your list.

You can add audiences based on link click, website visit, ad view, or any JS event (such as clicking a button on your landing page).

• Good Optimization Tools

You can always keep track of your campaigns with MGID’s sophisticated optimization tools. Advertisers will receive detailed insights into their campaigns. 

• Easy Account and Campaign creation

It’s pretty easy to create an account on MGID but the page looks a little bit old school. If you care about the modern design, you probably won’t like it. 

Creating a campaign is simple. Advertisers can choose between product promotion or content recommendation campaign types when creating a campaign. The product promotion campaign type is for advertisers who have campaigns relating to products or services. On the other hand, if you just need the traffic on your website, then the content promotion option is for you.

• Selective Bidding

Similar to targeting, advertisers can use this feature to select what available ad spaces they want to display their ads. They can also choose which publisher would benefit them the most and guarantee premium quality traffic.

MGID Offers and Verticals

The ad formats on MGID are all native, including its push notifications. This platform offers native push notifications traffic type, and MGID’s earning tricks lie in how well you use this format with its top-performing offers and verticals. 

The network only supports mainstream verticals and they include:

• Health and Fitness,
• Gaming,
• Home and Garden,
• Food and Drink,
• Society,
• Technology and Computing, 
• Personal finance,
• Family and Parenting,
• Hobbies and Interests,
• Travel,
• Arts and Entertainment,
• Shopping and eCommerce.

For Advertisers: How To Create A Campaign

To start, all you have to do is log in or sign up if you don’t have an account. You will be required to fill the signup form and wait for an email with your account activation link when you’ve been approved. Once you’ve activated your account and logged in, head to the MGID dashboard and follow the steps outlined below:

• Set a unique name for your campaign
• Set your campaign type. Choose PUSH for push notification ads.
• Set the language you want for your campaign

Once you’ve filled in all the details, click “Confirm” and head to the Targeting section to set where you want your ads to be displayed.

1. Select the regions you want to target in the “Geo” tab
2. Do the same for the browser, mobile connection, OS, browser language, and mobile connection tabs. This is also where you can build your Audience list. Simply choose the Audience you want to fill. Make sure you have created your audiences first, though.
3. Set the start and end dates of your campaign.
4. Set up your UTM tags for tracking systems
5. Choose from the available conversion tracking options available: MGID pixel, postback integration, or GTM/GA/YM direct integration.

You have finished setting up your campaign. The next part would be to create ads, or “teasers,” as the network calls it. MGID allows advertisers to import ad variations so that they won’t have to do it manually. This works best for those who are split-testing several creatives.

If you want to do it manually, though, all you have to is click on the Ads icon of your chosen campaign, then click on the Create New Ad button. In the next page, simply input the link URL, ad title, description, image, ad category, and your CPC bid. You can have one bid for all the geolocations in your campaign, but you can also place separate bids per country.

And that’s it! If you setup your campaign on a weekend, expect to wait until the weekdays for approval. If you set it up on a weekday, expect approvals to happened between 24 to 48 hours.

For Publishers: Conditions in the Ad Network

Several websites of different types monetize their websites on MGID. However, if you wish to join the platform as a publisher, you have to meet their publisher requirements. Websites that fail to meet the requirements will not be allowed to join MGID’s super-effective system. Publishers who join but fail to adhere to the requirements are liable to have their accounts closed. The requirements outlined below:

• Websites must have a minimum of three thousand unique visitors daily or ninety thousand visitors monthly.
• Websites must not have illegal, adult, and pornographic content.
• Websites having a record of performing fraudulent activities will not be accepted.

MGID: Is it worth it?

When it comes to ad networks there are a lot of options scattered around the internet. If your interest was piqued by MGID because of its services, you may be wondering – is MGID good? Or is MGID legit? Luckily, you won’t have to think too much cause MGID has a good track record. 

MGID Minimum Deposit 

MGID’s minimal deposit for advertisers is $100. However, since the minimum daily budget per campaign is $50, media buyers are recommended to add more than just $100, as their traffic flow might get interrupted.

MGID Payment Mode

Funds can be added through any of the following payment methods: PayPal, WMZ, Capitalist or any bank card. 

MGID Support

MGID’s support team has an average response speed. They can be reached through Skype, email, and from the MGID account. Another downside to their customer service is that you must spend really high in order to gain access to a dedicated account manager.

MGID Pros and Cons

Every platform has its ups and downs, and MGID is no exception. Here are some of MGID advantages and disadvantages:

PROS

• Worldwide reach,
• 100% brand safety,
• Friendly and intuitive interface,
• Decent push notification ads traffic volume.

CONS

• Slow campaign approval,
• Slow response to concerns or inquiries,
• Lack of targeting options,
• Old school design,
• High minimum daily budget per campaign,
• High minimum requirement to gain access to an account manager.

MGID Conclusion

MGID has been in service for more than a decade and has proven to be a reliable advertising network. It gives advertisers adequate features that help make their campaigns effective. However, this MGID review show that with their slow response rate, slow approval rate, and high daily ad spend requirements, it may not be the best network for beginners.