TacoLoco Review: Run Push Campaigns and Monetize Traffic with Ease

TacoLoco is an exclusive ad network brought by LosPollos with exclusive push, in-page push and banner traffic

TacoLoco is an ad network featuring exclusive push, in-page, and popunder traffic. Designed by LosPollos, a renowned dating affiliate program, the network launched in 2019. Naturally, the platform is abundant in dating and adult traffic. In general, TacoLoco traffic is generated through the following ad formats: push ads, in-page push, direct clicks, popunder, banner.

Here’s our in-depth TacoLoco review, unveiling the ins and outs of the platform. First, we walk through the platform’ key takeaways and then get down to the campaign setup.

TacoLoco Push Ad Network Overview

TacoLoco caters to publishers and advertisers, providing 1 billion impressions daily. Regarding location, it is based in Switzerland, the geo ad coverage ranges to 200+ countries. According to the TacoLoco CPC rates, the minimal bid is $0,001 – low enough compared to the industry average.

Perks the network highlights for advertisers: 

• Top-notch traffic that covers all users by devices, including iOS fans;
• Variety of ad formats, providing immense reach;
• Real-time payments available round-the clock;
• Daily updates on subscriber base;
• Advanced targeting options;
• Rapid moderation;

Each user can appeal to their manager when running a campaign.

Publishers also stay in profit taking advantage of 90% RevShare, high eCPM and incoming traffic from 30+ ad networks. As a way of monetizing traffic, TacoLoco offers push notifications and in-page push. 

TacoLoco Platform Traffic: Is it Safe?

The ad network focuses primarily on Dating (along with Adult), although they also have solid volumes of mainstream traffic. You can check the current traffic volumes by GEOs, platforms and formats here: Bids for countries. 

Some insights on the TacoLoco traffic: 

• Push notifications is the most lucrative ad format;
• Men make up the majority of adult push traffic;
• Adult campaigns are allowed to launch on mainstream sources considering they don’t contain explicit content on both creatives and target pages, failing that advertisers are obliged to target dating traffic only;
• 80% of traffic comes from mobile devices and 20% from desktops.

Affiliate marketers who test the platform call TacoLoco traffic safe and here is one of the case studies that proves it: TacoLoco + Golden Goose.

Advertising with TacoLoco: How to Start Campaign

Let’s get to the point and test the TacoLoco account options. We’ll overview platform functionalities and learn the user flow when running a push campaign. 

Step 1. Sign Up 

Along with fast moderation and instant payments, TacoLoco can brag about an extremely straightforward registration process. 

Point out the information required: name, email, password and messenger. Account verification is needed to log in, but that’s all you have to do.

Step 2. Log in and complete the profile

The start page of the account is Dashboard. You turn out here as soon as you enter your login information. 

From here, you can profit from the top countries chart with the latest data on daily impressions and the TacoLoco pricing. However, we recommend moving to the Traffic Chart section at once to gain a better understanding of traffic quantity. 

Traffic Chart: 

We find an especially important monthly traffic chart by rates. It seems that advertisers can make sure how predictable the bid for a certain GEO is. 

The left-sidebar menu shows the following tabs:

• News – the team publishes the platform updates here;
• Reports – statistics by created campaigns as per their entities: day, country, campaign, OS, Source and Zone;
• New campaign – setup form to create ad campaigns;
• Campaigns – data by campaigns that have been created;
• Add Funds – top-up form for account replenishment;
• Profile – personal information form for generating invoices;
• FAQ;
• Support. 

Step 3. Add Funds

First, fill out the missing information within the Profile tab to get access to adding funds option. Afterward, deposit your account. You make a top-up to your account through one of these payment methods: Capitalist, Paxum, Bank cards (Visa/Mastercard), PerfectMoney, TRC20, Wire Transfer.

The minimal TacoLoco deposit is $100 ($1000 for Wire transfer).

Step 4. Create a campaign

Now there will be a new challenge – creating a campaign. Click the New Campaign tab to kick off.

General settings comprise such bets as:

• Campaign name;
• Ad formats – push ads, in-page and direct clicks are at users’ disposal as ad formats. Banner ad type is offered by request;
• Pricing model – CPC is the default cost model;
• Traffic Type – 3 options to choose from: All (RON), Dating and Mainstream (and Dating Premium when running in-page push campaigns only)
• Target URL – the ad link that leads to the landing page or pre-landing. Macros to track campaign metrics provided;
• Click Capping – the indicator that shows how many clicks a user can take on the same ad. 

No trackers integrated. Instead, TacoLoco offers to set up postback with their URL to keep track of conversions. 

What you can track with macros: cost, campaign ID, country, platform, click ID and button. Keep in mind that an ad network rarely tracks the button a user clicks, but TacoLoco does. Advertisers can test various call-to-actions this way. Source id and zone id are available for in-page and direct clicks formats.

Step 4. Make creatives 

Judging by capabilities in making creatives, TacoLoco does an excellent job. It goes above and beyond, providing such options as crop image, push button text, the opportunity to use emojis and add a push badge for the Android status bar. 

Step 5. Indicate targeting options and bids

The campaign configuration set isn’t replete with multiple targeting options. 

Targeting parameters at TacoLoco:

• Campaign vertical – choose the relevant category for your offer to be advertised on the right sources;
• Platform – mobile/desktop;
• Language – pick the languages you target or exclude ill-suited (advanced inventory);
• Country – multi-geo campaigns are allowed to run, so choose one or several countries at will;
• OS.

Step 6. Set the budget and schedule

To avoid budget wasting, set limits by day and the total campaign. The minimal requirements are $20 for both.

Before setting time limits, define the timezone (GMT).

A created campaign can be added to the group, but if you have only one campaign it isn’t required yet. 

Click the Create campaign button and wait for approval. The average moderation time takes up to 10 minutes during the daytime (or up to 1 hour at night). Indeed, it’s lightning-fast!

Support

Affpaying users give the TacoLoco support team the highest rating, which confirms that TacoLoco is legit. Most likely, the team is really friendly and responsive to affiliates. Channels to get in touch with: email, Telegram, Skype. 

Best Verticals in the TacoLoco Ad Network

TacoLoco is a command for driving adult and dating traffic, but that is not all. 

All promising verticals TacoLoco runs on: 

• Dating (=Adult);
• Crypto;
• Utilities;
• Gambling;
• Nutra;
• Sweepstakes.

As the prevalent traffic driven by the network is men, offers related to gambling and crypto resonate with this TacoLoco audience particularly well.

Is TacoLoco Good? Pros and cons

We regard TacoLoco as a decent ad network with multiple perks. For justice, we highlight both TacoLoco advantages and disadvantages.

TacoLoco: Is it worth It?

The network designed by LosPollos has positioned itself as a formidable player knowledgeable for earning tricks. 

TacoLoco was launched in 2019 but quickly became a favored choice, especially for adult and dating traffic. For advertisers and publishers seeking a vast reach, especially in the adult demographic, it is a platform worth considering. Its emphasis on transparent data means businesses can make more informed decisions, and while the absence of integrated trackers is a noted drawback, it’s not a dealbreaker for everyone.