RichAds Review in 2025: Is This a High-Performing Ad Network?

Ad tech company and global self-serve ad network

The RichAds is a performance-based advertising platform that was created for affiliates, publishers, marketers, and advertising agencies. It is an ad network that specializes in the following ad formats: push notifications, in-page push, pops, native, calendar ads, direct click, also known as domain redirect, and a new format — Telegram.

We will cover the features, campaign creation process of RichAds, and its pros and cons in this review of 2025.

RichAds History

RichAds was formed in 2020 due to the merging of two already existing powerful ad networks RichPush and RichPops. However, the ad network dates back to 2013 when it was known as Platform.io, a white-label DSP product.

The decision to merge the various ad platforms in one place allows RichAds team to meet the needs of marketers who are used to run numerous advertising formats at the same time. So, affiliates don’t have to collaborate with multiple platforms to test several ad types.

RichAds Advertising Network Overview

RichAds ad platform is well-known as one of the biggest sources of push ads traffic in the industry today. By connecting publishers and advertisers, the RichAds platform provides good opportunities to boost earnings for both sides. Thanks to a large audience volume, the network maximizes marketing efforts, providing 5 billion daily impressions from over 200 countries.

RichAds for Advertisers: push ads are the one ad format they offer?

RichAds for advertisers is a way to get traffic of high quality, and here’s why. Traffic on the network is separated into several groups by their performance and freshness. Thus, affiliates can work with each segment separately and get better results.

RichAds for Publishers

RichAds for publishers is the possibility to maximize profits from their sites with ads. To join, they need to sign up for a free publisher account. After registering, a manager will help publishers set up a code on their website or mobile app. Then site owners will be able to fully control their ads and enjoy fast payouts every two weeks.

As the platform collaborates directly with publishers, we can assume that traffic at RichAds is good in terms of reliability.

So, to be clear, we will talk about traffic at RichAds in more detail.

RichAds traffic

Most ad networks provide unsorted traffic, so advertisers have to launch RON campaigns. In this case, marketers spend a lot of resources to test out all available traffic and select the best sources for their offer. RichAds has solved this issue by testing the performance of different traffic sources.

Sources that are called Subscribers Lists Groups at RichAds can be divided into 4 segments:

• Premium. Sources that show the best performance and the highest quality, so they are strongly recommended for testing;
• Standard. This group doesn’t keep up with Premium sources in terms of performance. However, it converts well;
• New. The quality of these sources cannot be established due to the lack of data, but after the first month, these traffic sources will be transferred to one of the groups according to their results;
• Remnant. Sources that convert worse than the rest, therefore, their cost is the lowest. They can still be used for scaling.

You can select separate sources for the launch of an ad campaign instead of overspending on testing all traffic. You shouldn’t doubt the platform’s subscriber list – Richards’ specialists update them to maintain the quality of each traffic group every month.

The team offers to start testing campaigns with Premium sources and scale them with other groups. This approach makes it possible to save budget by testing only part of the traffic with the best performance.

How to improve the campaign results and get traffic without efforts from the affiliate marketer’s side in other ways? RichAds recommends running campaigns on whitelists using the Performance Mode feature. This feature allows adding the best-converting sources to ad campaigns automatically. The lists of sources are updated daily, which makes advertising campaigns much more effective. Richads’ experts promise that it is possible to reduce CPA by 79% and increase conversion rate by 253% with the Performance Mode.

How to Get Started and Create a Campaign

The work process on RichAds’ platform is quite straightforward. We will describe it step-by-step from the account registration to setting up an ad campaign.

Step 1. Sign up

To get started, you need to sign up for an account by filling out the registration form. Usually, this process doesn’t take much time because it requires specifying little information: work email, instant messenger, and experience with push and pop traffic.

Step 2. Setup Your Profile

Then, you need to provide some more details about yourself: full name, account type (individual or company), country of residence, and how you hear about RichAds. Next, click the Create Account button to be directed to the RichAds platform.

Step 3. Add funds

To run a campaign, marketers should add funds to the platform. This process at RichAds is quite simple and clear. RichAds’ minimal deposit for advertisers is $150 for all traffic types and payment methods. Logically, the more your minimum deposit, the more you get opportunities to launch a successful campaign effortlessly.

The loyalty program is based on three levels of the account that align with different deposits:

• Rookie — $150;
• Professional — $500;
• King — $3000;
• Supreme — $10000.

You can see the benefits of Rookie, Pro and King accounts on the Account tab.

The Supreme program is a treasure of platform perks. Beyond the distinguished features of the King program, it encompasses turn-key campaigns, free creatives in 1.5 hours, postback assistance and other benefits.

Our favorite aspect of RichAds is that every affiliate marketer who deposits $500 gets a personal manager.

Which benefits the marketer can get from the personal manager:

• Help with profitable verticals, GEOs, actual volumes, etc.
• Providing whitelists of sources for your offers
• Assistance in setting up some features and explaining how they work
• Preparation of on-demand creatives
• Consultations on peculiarities of campaign performance.

Also, RichAds’ pricing implies adding a custom amount, which can be whatever you want.

It might be more convenient to contribute a custom amount, but the trick is that you can’t get a King account after adding $1000 three times, for example. So be careful and plan ahead for campaign funds. Otherwise, you may lose benefits.

The payment options available are Cards, Bank transfers, Wire transfer, Capitalist, and Crypto. Except for wire transfers, other funding options are instant, so you can immediately start your promotions after funding.

Step 4. Get to know the interface

After signing up, you will be redirected to the Campaigns page of the advertising account that has been created. On this page, you can choose ad formats and start running a campaign according to the chosen type: Telegram, push notification ads, display as well as pops, in-page push, direct click, and native.

After you launch the first campaign, you will also have access to a tab with a list of active, inactive, and paused ones. This page has a great user interface that reflects full statistics on ad campaigns. In addition to viewing statistics, the interface gives a lot of possibilities for campaign management and optimization in one place. It is a certainly helpful feature for affiliate marketers. That’s probably why this tool even has its name — Optimizer.

The tool allows users to filter out campaigns on ad format or status (active/pause), change the bids and daily budget, and a lot more.

The main menu is on the left side of the screen. Here you can easily navigate such sections as Reporting, Billing History, Tracking, Insights, FAQ, Bonuses, Settings, and Profile.

Reporting

Here, you can generate reports on the results of old ad campaigns by choosing any campaign metrics you want. Created reports will be available for download in Excel format.

Billing History

Here you can check all your transactions: debit and credit. There is a filter of operations by date for your convenient navigation. For example, you can view transactions for one week or one month.

Tracking

Conversion Tracking at RichAds allows using great platform features and rules-based optimization. That’s why having a tracking system is a crucial point for advertisers.

To set up a tracker, you need to choose one of the solutions integrated with the platform. First, click the Setup Tracker button, and choose the appropriate variant. Next, click on the Complete Guide link, and you will reach a page with a setup guide with screenshots.

As you can see in the screenshot, Richads works with such popular trackers as Voluum, AdsBridge, Binom, Peerclick, FunnelFlux, and so on.

The process of setting up postback is an easy task, especially when there are a lot of step-by-step guides that can be found on the “Tracking” tab. Since newbies often make mistakes while tracking integration, this option is a must-have for them. However, it will be helpful for experienced advertisers as well.

Finally, you can check whether you set up a tracker properly with test conversion in the ad account. Just go to the link generated by your tracker, and then click the Make a conversion button. If you have done everything correctly, your conversion should be reflected in the tracker interface.

Insights

This section shows statistics on GEOs, ad formats, both mobile and desktop traffic. The Insights table indicates the country, win rate, total impressions, average and top CPC (Cost per Click). It can be used as a hint to choose the most successful combinations of campaign parameters.

FAQ

This section will be useful to you if you have any questions. First of all, you should look for the answer there, but if you don’t find it, then it’s better to contact your personal manager. But we’ll talk about this later.

Bonuses

RichAds provide advertisers with a possibility to earn extra money. To do it, you need to open the Bonuses section of the platform and choose one of them. There are promocodes from well-known trackers like BeMob, AffLift, as well as from other ad or CPA networks.

Settings

This section is also useful for advertisers as here you can change the password, set up an API, or create a global user’s Blocklist — it allows you to block non-converting or expensive sources at the level of the whole account to save your budget more effectively. The Global Blocklist will be added to all your current and future campaigns automatically after saving on this page.

Note, this list is unavailable for editing through Optimizer or Edit Campaign pages. You may edit or clear the Global Blocklist just here at any time.

Profile

Account and billing information is always available for you in the Profile section. At any time, you can change the name, country, vat region, city, address, account type, and so on.

What is more, you can arrange notifications. Rather than getting notifications for everything, set up notifications to only happen for critical emails you really care about.

Step 5. Create a campaign

It’s time to launch the first campaign. Let’s outline the basic steps for creating a push ads campaign using a Target CPA optimization strategy.

Choose a campaign type

Once you click on the New Campaign button, you will be redirected to the page with ad format options. Here, you can choose the preferable campaign type: push, pops, in-page, native, display, direct click, or Telegram.

Feel free to check out a brief explanation of ad formats and the best vertical recommendations of them. As soon as you decide on the ad format, click Start.

Name your campaign

Any created campaign on the ad platform has a name by default, for example, Campaign 84273223. Probably, such a name won’t help you quickly identify it later. So, you can give your campaign another name that will be more comfortable for you.

Define the optimization strategy

Before launching a campaign, it is crucial to define the campaign type that implies the optimization strategy. RichAds offers three optimization options: Target CPA, Performance Mode, and Manual CPC.

Let’s look at them in detail

Before launching a campaign, it is crucial to define the campaign type that implies the optimization strategy. RichAds offers three optimization options.

1. Target CPA. This feature identifies converting traffic sources and gives them top priority. The algorithm automatically adapts to the desired cost per conversion, traffic sources and bid. As a result, you receive more conversions at the targeted price. The feature works only with conversion tracking
2. Performance Mode. When running a Performance Mode campaign, you will be provided with black- and whitelists that relate to the most converting sources every week. This means you don’t have to spend time selecting traffic sources, as the system will do it by itself. Setting up tracking, meanwhile, is optional;
3. Manual CPC. You have to optimize advertising campaigns on your own: adjust bids and sources, choose the most converting creatives, change targetings, etc.

This Manual CPC strategy is suitable for all Richads’ users as this way helps to test an offer and understand how campaign optimization works. As recommended by the support team, it is better to start with manual optimization and then scale the ad campaign with the Target CPA or the Performance Mode. Both features are great for the optimization process. Bear in mind that the Performance Mode, unlike the Target CPA, requires no setup of the tracker.

And note that the Manual CPC strategy is available only for advanced users or by request.

Upload creatives

In RichAds’ view, it is better to add at least 5 creatives for A/B testing. Since nothing is known about subscribers of push notifications, split tests are important to understand the needs of the target audience. Affiliate marketers can upload their creatives or make use of manager services provided that they deposit $500.

No wonder that RichAds team came up with the idea of how to ease the work of affiliate marketers again. And for once, it is a ready-made pack that contains a lot of icons for offers on different verticals. Besides, you can reuse previously uploaded icons in the following campaigns.

Setup targeting

You can select a country, regions and cities. RichAds also suggests to choose devices at this stage: mobile, tablet, desktop.

Decide on goal

Once you choose country and device targeting, you need to add a goal. Decide on target event (landing page, conversion, approved conversion), CPA goal ($). According to RichAds advice, do not decrease conversion prices too much. In that case our algorithm cannot give you traffic.

Specify budget

There are three types of budget spending at RichAds:

1. Unlimited;
2. Conversion CAP;
3. Budget CAP.

Note that RichAds does not recommend settings less than $30 daily budget. In case the daily budget is less than $30 they do not bear any responsibility for possible overspend issues

Provide additional campaigns

Use this section to create additional campaigns in a simplified way. The Multiformat allows testing out several ad formats within the same campaign at once. To create a duplicated campaign, all you have to do is to select the preferred format and bid. Afterward, you will be able to run different types of traffic according to the ad format in one click.

Specify advanced targetings (optionally)

As a way to help advertisers to reach their target audience, RichAds offers advanced targeting options in addition to basic ones.

Category	Targeting
Basic	Country
	Region & City
	Device (mobile, tablet, or desktop)
Advanced	OS
	Browser
	Browser Language
	Connection Type
	Carrier Targeting
	ISP
	Manufacturers
	Models
	Time and schedule by week
	IP-targeting
	New Subscribers only

Advanced options make it possible to get excellent targeting and, as a result, higher ROI. Pay attention that you can look at the statistics on different targetings after choosing GEO. These data show information on how popular targetings are. However, start with all possible targeting options and then turn them off during the optimization process.

Ad campaign optimization with RichAds Features

The platform brag about a myriad of features, enabling it to effortlessly meet the diverse needs of clients, regardless of their requests. RichAds’ earning tricks depend on how well you’re able to utilize the provided features. These amazing features are outlined below:

White and Black lists

RichAds users can add white- and blacklists which are also called blocklists, when setting up a campaign. Unlike whitelists, blocklists haven’t a tendency to burn out so quickly. As we have already mentioned, managers provide whitelists and blacklists at the launch.

Advertisers could make use of the pre-built whitelists right away, or they could scale more by adding New, Remnant, and Standard sources.

Automated Rules

The function of the Automated rules feature is to assist advertisers in optimizing their campaigns based on pre-set rules made by them. The parameters and actions set by advertisers will apply under certain conditions during the campaign process. Using Automated rules allows to increase ROl up to 30% almost with no effort from your side.

Having Automated rules makes campaign scaling easier and more effective. Although this feature gives you the chance to set the rules yourself, you could also make use of the already-made rules provided by RichAds itself.

Micro Bidding

Every marketer should aim to achieve the highest possible performance and precision out of their campaigns. RichAds helps make this possible by giving its clients a chance to customize bids for various parameters like Operating System, Creatives, Publisher, Device Type, and Location and manage them separately within the same campaign.

This makes the possibility of acquiring high-quality performance in ad campaigns higher and, at the same time, makes it seamless for advertisers to make adjustments as required without needing to create additional campaigns.

The API Integration

feature allows for the exchange between your website data and other applications. This feature provides optimal marketing performance, as it makes it easy to analyze like-for-like data across more than one campaign at once.

RichAds Case Studies

Benefit from proven bundles to get the most out of RichAds traffic. For this purpose, get to know the freshest case studies:

1. Сase study for сasino offer with 74.48% ROI on pop ads in Japan;
2. Gambling offer on Bangladesh with 119% ROI;
3. Gambling offer on Canada with 23% ROI;
4. 32% ROI On Antivirus offer with push ads.

RichAds Most Converting Offers and Verticals

The following verticals perform excellently at RichAds:

• Dating;
• Gambling;
• Finance;
• Betting;
• VPN;
• Niche;
• Antivirus;
• Utilities (cleaners);
• Sweepstakes;
• Nutra

Mobile Affiliate Marketing: Guide to Getting Started

By the way, 18+ traffic is available at RichAds from 2022. This means, there are almost no restrictions on niche ads launch. You can run your campaign with any kind of creatives, but not everywhere – some traffic sources don’t allow such ads. To launch a campaign you need to ask your manager for the list of sources where hot dating is allowed.

To find out more about the best geos and verticals, as well as their combinations, check out the RichAds blog. Every month, RichAds publishes a new digest for its clients.

RichAds Support

The support team comprises a team of highly experienced specialists. You can contact tech support to ask for help with setting up and using any Richads’ features or choosing the best GEOs and offer to launch. Account managers are available to assist you with any problems you may encounter.

Likewise, you can be sure that you will always get a reply. Thanks to the ticket system the RichAds team works under, appeals to support are fixed as work tasks in an accounting system.

Fraud Prevention

RichAds traffic is verified by the AdScore system, which gives first-class ad fraud detection services. Adscore solutions identify different types of traffic, including low-quality and bot traffic. By eliminating such categories of traffic, Adscore’s verification has a positive effect on campaign performance, regardless of ad format. As such, certainly, RichAds is a safe choice for its clients.

RichAds Pros and Cons

RichAds’ advantages and disadvantages are the following:

RichAds: Is it worth It?

Coming to conclusion of this complete analysis, we can say that the platform is an excellent choice for both advertisers and publishers. Using this platform offers a lot of benefits, and many RichAds clients talk about the positive impacts of the ad network on their businesses.

In 2023, RichAds took part in Offervault’s competition. Following the voting results, the ad network became the winner of the competition. Annually, the platform participates in “Affbank Awards 2022″ and the international competition “World Traffic Awards”, which shows a fairly high level of expertise.

RichAds FAQ

In this section, you can find the most popular questions about the RichAds as network.

What is RichAds?

RichAds is one of the popular ad networks designed for affiliates, publishers, marketers, and advertising agencies. The performance-based platform focuses on various ad formats, including push notifications, in-page push, pop-ups, native ads, calendar ads, direct clicks (or domain redirects), and Telegram.

Who should use this platform?

The RichAds ad network is developed especially for performance-marketers. So, it’s good for affiliates, agencies, and marketers.

What ad formats are available?

RichAds provide different ad formats. They are push, in-page push, pop-ups, native ads, calendar ads, direct clicks (or domain redirects), and Telegram. Choose the types of ads that are more suitable for you.

What targeting options are offered?

For advertisers who work with RichAds a record numbers of targeting options is available:

1. country;
2. region & city;
3. device;
4. device model;
5. OS;
6. browser;
7. connection type;
8. browser language;
9. carrier;
10. ISP;
11. IP;
12. time & schedule by week;
13. New Subscribers Only (for push traffic only);
14. Subscribers lists (zones for pop traffic);
15. publishers;
16. separate websites;
17. groups of sources — Premium, Standard, New, and Remnant.

What is the minimum deposit required?

The minimum deposit for all RichAds clients is $150.

How can I optimize my campaigns on RichAds?

RichAds as a performance marketing platform offers excellent features for optimizing push and pop campaigns, including:

• Blacklists and whitelists;
• Micro bidding;
• Automated rules.

You can find a comprehensive step-by-step tutorial on optimization on the RichAds website.

What verticals perform best here?

The list of the top verticals for push ads at RichAds is Gambling, Antivirus, Betting, Finance: JPN, AUT, TUR, USA, UZB.

Top verticals for in-page push notifications at RichAds looks like this: Gambling, Betting, Dating, Finance.

RichAds top verticals for popunder ads are Gambling, Media, Finance, and Betting.

Other top verticals and GEOs you can find in the blog under the tag “Best Geos And Verticals At RichAds” that is updated each month.

Does the platform offer customer support?

Yes, you can work with a personal account manager. But note that you will see the contact of your personal manager as soon as you deposit at least $500.

Are there any promo codes or discounts available?

Yes, sure! There is a special bonus for AllPushNetowrks: $50 on the first deposit. Make the first deposit and send promo code “Welcome” to your personal manager.