AdProfex Ad Network Review: Your Viable Alternative to Social Media

AdProfex is the advertising network focused on performance

AdProfex is a cutting-edge ad network packed with all the necessary features for advertisers, affiliates and publishers. The network has an ad inventory for running push notifications and native ads. The total traffic volume amounts to 330 million impressions per day. On average, the ad network generates 20 million conversions and acquires 588 million daily users. 

In this AdProfex review, we will be truthful with potential customers of AdProfex. Upon registering, we’ll discuss its features, starting with account options.

AdProfex Advertising Network: Overview

AdProfex operates in 60 countries, which might seem modest in number, but its primary focus isn’t on the breadth of its geographic reach. Instead, they prioritize being result-oriented. Their significant traffic volume, marked by 3 million ad clicks, gives them considerable weight in partners’ eyes. 

The advertising network interacts both with affiliates in the role of advertisers and with an impressive base of publishers (more than 11,000 partners), providing the former with access to an already verified audience and, as a result, to conversions, for which the entire functionality of the network is tailored. In addition, the platform demonstrates excellent performance in CIS, Asia, Europe and Latin America.

AdProfex isn’t just about reaching a large audience, but about reaching the right one. Advertisers can fine-tune their campaigns based on targeting options, sources, verticals and GEOs. When A/B testing is complete, advertisers can finalize the campaign setup with Microbidding or Blacklisting. 

The network is also not short on perks for publishers. It allows publishers to easily bypass AdBlock and choose from a wide array of templates. Daily support and convenient withdrawal methods further facilitate collaboration.

AdProfex Traffic by Ad Formats

Traffic volumes by ad formats: 

• Push traffic – 210 million ad impressions daily;
• Native traffic – 120 million ad impressions daily.

Traffic from push sources dominates, and that’s not surprising. AdProfex knows its push subscription audience very well. Women make up the majority – 65%. In terms of age, 60% of subscribers are 45 or older. Such statistics were not provided by anyone else, which was astonishing to us. 

From this data, we can infer several strategic opportunities for advertisers. Verticals that traditionally appeal to women, such as Nutra (health and wellness), Dating, Content Websites, and Sweepstakes, are likely to be highly effective. These areas resonate with the interests and needs of the majority female audience, potentially leading to higher engagement and conversion rates.

In terms of Adult, webcam ad campaigns might flourish there. Fortunately, the ad network accepts both traffic types, Mainstream and Adult. All the AdProfex traffic is safe, as the team’s guard is up – they use their in-house anti-fraud system to protect users from dubious activities and bots and guarantee 0% bots and automatic compensation for confirmed cases of invalid activity

The killer GEOs for push ads are Post-Soviet countries, Indonesia, Romania and Turkey. 

Steps to Get Started: Quick Guide for Advertisers

This guide will walk you through setting up an ad campaign with AdProfex.

Step 1. Sign Up

The account can be created for both solo specialists and companies.

Register by filling out this form:

There is no need for verification. Once you complete the form, you can start working. 

Step 2. Log in and replenish your account

Here are the sections to navigate the account, a sort of platform check-up: 

• Statistics – available by any campaign parameter

• Campaigns – all that revolves around campaign setup, excluding crafting creatives

• Ads – the form for creating ads

• Network volumes –traffic volumes by ad formats, sources and other parameters + AdProfex CPC rates

• Balance –the section to add funds and monitor expenses

• FAQ

• API

The interface is straightforward to navigate. If you want to test the platform, deposit the account. The minimal AdProfex deposit starts from $30. The network also offers default options for funding: $100, $200, $500, $800 and $1500. AdProfex pricing implies custom replenishment as well.

The daily limit is $10, while the total limit is $5 per campaign. The minimal CPC for push ads makes up 0,01.

Currently, Capitalist is the only payment option, but users can pay with cryptocurrency and without commissions.

Step 3. Start a campaign – general settings and conversion tracking

Let’s click through the interface and explore what features the platform offers for launching advertising campaigns. Go to “Campaigns” and kick-off. 

First, indicate general settings:

• Campaign name;
• Destination URL – macros list is provided to identify what parameters impact the campaign results;
• Campaign type – native/push;
• Group – a helpful parameter if you want to categorize several campaigns;
• Budget options – it’s about total and daily limits. 

The following step is configuring conversion tracking. The ad platform is integrated with 2 popular solutions: Binom and Keitaro. 

Step 4. Specify targeting parameters

This is what AdProfex offers in terms of targeting settings:

• GEOs, including regions;
• Devices (phone / tablets / PC);
• Browser language;
• Mobile manufacturer;
• Browser;
• OS;
• Telecom operators (carrier);
• Connection type. 

Note that AdProfex provides advanced targeting for mobile devices: manufacturer and carrier. In ad networks, such parameters are uncommon. 

Step 5. Choose traffic sources and blacklist some

A unique feature of AdProfex is that it allows you to select traffic sources based on age – namely, age before 45 and age 45+.  As yet, we haven’t run into a network that collects such data. In this regard, AdProfex can compete with social media that store personal information. 

How can you benefit from this feature? Some offers resonate with older audiences, such as joint health (Nutra). In this case, the 45+ audience is a perfect fit. Conversely, youngsters are more interested in dating and utilities. That’s why it would be profitable to focus on the audience under 45 iin this instance.

Free from stereotypes and limitations? Choose both audiences. 

Additionally, some sources will be excluded if they are blacklisted. Unlike many ad networks, AdProfex lacks whitelists. Hopefully, it’s all ahead of us.

Step 6. Set the schedule

Besides the ordinary schedule, users can choose a subscription range – the tool for changing the coefficient for targeting. It allows you to minimize unwanted expenses and effectively use the full potential of targeted traffic.

Step 7. Configure Microbidding

The bidding system is very creative at AdProfex. You define your budget – both total and daily – and set coefficients for some options: platform, time of day, country, telecom operator and subscription days.

This way, rates are up and down automatically according to coefficients. 

Step 8. Make creatives and set the bids

Adding creatives is possible through “Ads”. Together with creatives, you can enter the bid for each ad and set money limits. 

What we strongly appreciate is that AdProfex published the comprehensive materials in their FAQ with samples of images and texts for creatives. It’s a treasure trove for affiliate marketers. You can also read the ad moderation rules there. 

Approaches aren’t too fresh, but we are sure you can request more current examples if you get in touch with the support manager. 

The AdProfex team moderates campaigns from 8 a.m. to 00 a.m. without a day off. During work hours, moderation takes up to 30 minutes. 

Optimization Features

At AdProfex, you can optimize campaigns in a manual mode, changing any settings. It would be reasonable to fine-tune campaigns by changing coefficients (“Microbidding”) or adding non-performing sources to the blacklist. In addition, alternative creatives can be tested, or existing ads can have their bids altered. Analyze the statistics to extract key insights for the optimization process. 

Expert-Approved Verticals

The list of verticals AdProfex excels: 

• Gambling&Betting
• Dating
• Adult
• News
• Utilities
• Content websites
• Search Monetization
• Sweepstakes
• Nutra

Support Team

AdProfex offers its clients accessible technical support through Telegram, ensuring swift assistance. Available on weekdays from 8 am to 8 pm and weekends from 10 am to 6 pm, the support team is reachable at @AdProfexsupport.

Is AdProfex Good? Pros and cons

Here is a summary of the benefits and drawbacks of AdProfex.

Is AdProfex Worth It

The strengths of AdProfex lie in its high daily traffic volume and innovative targeting capabilities, including age-based traffic source selection, and subscription range. These features are invaluable for advertisers looking to fine-tune their campaigns for specific demographics. However, the platform has geographical limitations, which can be a roadblock for some advertisers. Overall, AdProfex could be a solid choice for marketers who prioritize detailed targeting and robust traffic volumes.