Rate the network
5 billion impressions, over 220 countries, $150 minimal deposit
Traforama is an open marketplace for advertisers
Main info
30 million visitors daily0.002 Minimal CPM 220+ countries$100 minimal deposit for most payment methodsCPM business model Ad formats
The best verticals
Payment methods
Conversion tracking
Adult ads
Traforama is an open marketplace that provides direct communication between publishers and advertisers. The beauty of the platform lies in its straightforward approach – no intermediaries involved. Overall, the platform cooperates with 2000+ publishers, bringing in more than 30 million visitors daily. The solution fits the requirements of both independent media buyers and companies such as ad networks and agencies. Available ad formats include popunder, interstitial, banner, in-video pre-roll, in-page push and slider.
In this Traforama review in 2024, we’ll dive deep into what makes the platform a valuable tool for advertisers, covering its history, features, traffic types, optimization options, and more.
Traforama was founded in 2020 by the team behind AdSpyglass. It’s a group of dedicated professionals from over 7 countries, working together to mix their experience with the latest tech innovations. The company aims to create a product that truly reshapes the AdTech world and helps advertisers earn money, regardless of the country they target. At Traforama, advertisers can communicate with publishers via private chat and make deals in real-time.
Traforama is a DSP (Demand-Side Platform) that’s perfect for finding high-quality traffic directly from publishers. Marketers can choose between direct campaigns, flat deals, or Real-time Bidding (RTB) integration to buy traffic. The platform works with around 2000 websites, giving affiliates plenty of ad options.
It’s possible to choose between several options to buy traffic:
Most publishers work based on the CPM model at Traforama. The minimal Traforama CPM is $0,002. The average value depends on the chosen GEO.
Traforama offers both mainstream and adult traffic. The adult traffic is further segmented into categories such as Adult-All, Adult-Gay, Adult-Toons, and Adult-Trans. Additionally, you can choose from categories like Google-friendly and aggressive traffic to better suit your campaign needs. The volume and characteristics of traffic depend on the ad format used.
Characteristics of Traforama traffic:
Top GEOs of Traforama include India, Europe, the USA and Asia.
The leading ad format is Banner – it counts 1838 million impressions daily. In-page push ad format is ranked second by ad coverage, generating 133 million impressions per day.
Check out the table to know traffic volumes and the average bid pricing for other formats.
By device, the desktop traffic leads the pack – its daily volume is 278 million impressions daily.
The top platform by impressions is Android. As per stats, Android generates 1683 million impressions daily.
If you are interested in detailed characteristics on each ad format – popunder, interstitial, banner, slider, in-video pre-roll –check out the Traffic volume section in Traforama FAQ.
Let’s walk through all the steps to create a campaign.
Sign up through the Traforama official website and fill in the required fields.
To complete registration, verify your account via email.
Once you log in, you will be asked to go onboarding. Importantly, the platform has an advanced onboarding process. Each section of the account is accompanied by the step-by-step guide to start effortlessly.
We recommend getting to know the welcome video and further move to other onboarding tours to get up to speed.
Here is a quick introduction to options (e.g. sections) of the Traforama account:
Before you go, please complete your profile information; otherwise, you won’t have access to the payment options.
Payment operations come down to several options on the platform:
Displaying payment methods in the account:
The Traforama minimal deposit varies by payment method: $5 for Paxum, $10 for Capitalist, $1,000 for Wire Transfers, and $100 for all other payment options.
The creation flow is the following: Campaigns → Campaigns list → Add campaign.
Creating a campaign involves the following steps:
Targeting is a crucial part of the ad campaign creation process, so we’ll discuss it in detail:
Upon completion of the ad campaign setting up, click “Create”.
The next step is to make creatives, but we recommend setting up a conversion tracker.
You need to generate a postback URL to keep tracking your affiliate links. Guide by the Conversion tracking interface for its configuring. Here, you’ll find all manuals on integrated trackers.
Traforama has integration with popular tracker solutions:
When making creatives, you can specify the allowed traffic, the CPM type (Smart CPM or fixed CPM) and prices by country.
In this table, you can see the min/max CPM and recommended bid.
Pay attention to available macros offered by the DSP. They are important for conversion tracking.
The creative approval process usually takes 1-2 hours during business days (5 am to 2 pm UTC-0 Monday-Friday). Sometimes, it takes up to 48 hours.
The DSP provides statistics by all campaign metrics: creatives, domain, device, conversions, ad spots, etc.
Users can also export traffic reports and track real-time activities.
Traforama Marketplace is a showcase of all the domains available for direct deals (aka Flat Deals), giving you complete control over your inventory sources. It features thousands of publishing domains, which you can filter by ad type, stream, traffic quality, publisher type, availability, aggressiveness, device, and country.
Flat Deals allow advertisers to buy exclusive traffic from specific websites, ensuring only their ads are shown according to pre-set targeting parameters and at a predetermined price. This provides flexibility and control over how users source their traffic and manage their advertising efforts.
There are the following reasons to choose Flat Deals:
Let’s review the realization of Flat Deals for buying traffic in detail.
It’s possible to realize flat deals through 2 sections: Direct Deals Buffet and Available Websites. Check out 3 scenarios how to request flat deals:
Where to realize the option | Scenario | Description |
|---|---|---|
| Direct Deals Buffet | 1, Choose from publishers’ offers | Choose one of ready deals in the Direct Deals Buffet section. Review it, and click “Buy”. Approved deals start the next day after verification by the brand safety team. |
| Available Websites | 2. Offer a Flat Deal to a publisher | Propose your own deal by setting terms and submitting your creative. The deal is reviewed by the brand safety team and the publisher, with notifications sent via email. |
| Available Websites | 3. Request information from a manager | Fill out a form for a Traforama account manager to negotiate terms on your behalf. The manager provides traffic availability, prices, and compliance details, ensuring beneficial conditions. |
Let’s consider Direct Deals Buffet and Available Websites sections at a closer look:
Direct Deals Buffet
Through Direct Deals Buffet, users have the option to choose from publishers’ offers only. In other words, all ready-made offers are collected in this section.
Available Websites
Here, you can not only choose from publishers’ offers with pre-set targeting parameters, but also propose your own deal terms to the publisher. If you need additional information, you can request details.
Traforama offers advanced optimization features to help you get the most out of your advertising campaigns.
Two key features are Auto CPA and SmartCPM.
Auto CPA is an automatic optimization feature that adjusts your CPM based on the desired price per conversion. While you still pay using the CPM model, the system automatically modifies the bid and impression frequency according to your targeting settings. It begins with a test phase to gather data, after which the system starts automatic CPM calculations. To enable Auto CPA, set up conversion tracking, contact support, and enter your test settings. Once the test concludes, the Auto-CPM calculation will commence.
SmartCPM allows you to participate in a second-price auction. Instead of a fixed CPM, you set the maximum CPM you’re willing to pay. If your CPM wins, you pay just $0.001 above the second-highest bid. This means you often end up paying less than your maximum bid, making it a cost-effective way to purchase traffic.
Now, the greatest part of Traforama traffic comes from adult websites.
Among the verticals in which the platform excels are:
Traffic by vertical is segmented into Aggressive and Google-friendly. The following verticals are associated with aggressive traffic: Sweepstakes, Subscriptions, VPN, Installs and Youtube.
Traforama is legit, so it doesn’t work with malware traffic, cloaked ads and lockers.
You can resolve your questions through Help Center and FAQ. Additionally, you can use their Telegram bot at any time: @traforama_support_bot. If you need assistance from the support specialist, send your questions by live chat or email: support@traforama.com. The support team works from 5 am to 2 pm on weekdays (UTC-0).
Like any tool, Traforama has its advantages and disadvantages.
Traforama stands out as a dynamic and user-friendly adult traffic DSP, offering a straightforward approach with no intermediaries. Through direct access to more than 1000 publishers and the ability to cater to over 30 million visitors daily, Traforama provides advertisers with a significant reach. The platform supports a variety of ad formats, including popunder, interstitial, banner, in-video, and in-page push, making it versatile for different campaign needs.
The marketplace feature allows for detailed filtering and selection of domains, giving advertisers control over their inventory sources. The options for direct campaigns, flat deals, and Real-time Bidding (RTB) offer flexibility in traffic purchasing. Additionally, advanced optimization features like Auto CPA and SmartCPM help maximize the effectiveness of ad campaigns.
Traforama is an open marketplace for advertisers
Main info
30 million visitors daily0.002 Minimal CPM 220+ countries$100 minimal deposit for most payment methodsCPM business model Ad formats
The best verticals
Payment methods
Conversion tracking
Adult ads
Traforama is an open marketplace that provides direct communication between publishers and advertisers. The beauty of the platform lies in its straightforward approach – no intermediaries involved. Overall, the platform cooperates with 2000+ publishers, bringing in more than 30 million visitors daily. The solution fits the requirements of both independent media buyers and companies such as ad networks and agencies. Available ad formats include popunder, interstitial, banner, in-video pre-roll, in-page push and slider.
In this Traforama review in 2024, we’ll dive deep into what makes the platform a valuable tool for advertisers, covering its history, features, traffic types, optimization options, and more.
Traforama was founded in 2020 by the team behind AdSpyglass. It’s a group of dedicated professionals from over 7 countries, working together to mix their experience with the latest tech innovations. The company aims to create a product that truly reshapes the AdTech world and helps advertisers earn money, regardless of the country they target. At Traforama, advertisers can communicate with publishers via private chat and make deals in real-time.
Traforama is a DSP (Demand-Side Platform) that’s perfect for finding high-quality traffic directly from publishers. Marketers can choose between direct campaigns, flat deals, or Real-time Bidding (RTB) integration to buy traffic. The platform works with around 2000 websites, giving affiliates plenty of ad options.
It’s possible to choose between several options to buy traffic:
Most publishers work based on the CPM model at Traforama. The minimal Traforama CPM is $0,002. The average value depends on the chosen GEO.
Traforama offers both mainstream and adult traffic. The adult traffic is further segmented into categories such as Adult-All, Adult-Gay, Adult-Toons, and Adult-Trans. Additionally, you can choose from categories like Google-friendly and aggressive traffic to better suit your campaign needs. The volume and characteristics of traffic depend on the ad format used.
Characteristics of Traforama traffic:
Top GEOs of Traforama include India, Europe, the USA and Asia.
The leading ad format is Banner – it counts 1838 million impressions daily. In-page push ad format is ranked second by ad coverage, generating 133 million impressions per day.
Check out the table to know traffic volumes and the average bid pricing for other formats.
By device, the desktop traffic leads the pack – its daily volume is 278 million impressions daily.
The top platform by impressions is Android. As per stats, Android generates 1683 million impressions daily.
If you are interested in detailed characteristics on each ad format – popunder, interstitial, banner, slider, in-video pre-roll –check out the Traffic volume section in Traforama FAQ.
Let’s walk through all the steps to create a campaign.
Sign up through the Traforama official website and fill in the required fields.
To complete registration, verify your account via email.
Once you log in, you will be asked to go onboarding. Importantly, the platform has an advanced onboarding process. Each section of the account is accompanied by the step-by-step guide to start effortlessly.
We recommend getting to know the welcome video and further move to other onboarding tours to get up to speed.
Here is a quick introduction to options (e.g. sections) of the Traforama account:
Before you go, please complete your profile information; otherwise, you won’t have access to the payment options.
Payment operations come down to several options on the platform:
Displaying payment methods in the account:
The Traforama minimal deposit varies by payment method: $5 for Paxum, $10 for Capitalist, $1,000 for Wire Transfers, and $100 for all other payment options.
The creation flow is the following: Campaigns → Campaigns list → Add campaign.
Creating a campaign involves the following steps:
Targeting is a crucial part of the ad campaign creation process, so we’ll discuss it in detail:
Upon completion of the ad campaign setting up, click “Create”.
The next step is to make creatives, but we recommend setting up a conversion tracker.
You need to generate a postback URL to keep tracking your affiliate links. Guide by the Conversion tracking interface for its configuring. Here, you’ll find all manuals on integrated trackers.
Traforama has integration with popular tracker solutions:
When making creatives, you can specify the allowed traffic, the CPM type (Smart CPM or fixed CPM) and prices by country.
In this table, you can see the min/max CPM and recommended bid.
Pay attention to available macros offered by the DSP. They are important for conversion tracking.
The creative approval process usually takes 1-2 hours during business days (5 am to 2 pm UTC-0 Monday-Friday). Sometimes, it takes up to 48 hours.
The DSP provides statistics by all campaign metrics: creatives, domain, device, conversions, ad spots, etc.
Users can also export traffic reports and track real-time activities.
Traforama Marketplace is a showcase of all the domains available for direct deals (aka Flat Deals), giving you complete control over your inventory sources. It features thousands of publishing domains, which you can filter by ad type, stream, traffic quality, publisher type, availability, aggressiveness, device, and country.
Flat Deals allow advertisers to buy exclusive traffic from specific websites, ensuring only their ads are shown according to pre-set targeting parameters and at a predetermined price. This provides flexibility and control over how users source their traffic and manage their advertising efforts.
There are the following reasons to choose Flat Deals:
Let’s review the realization of Flat Deals for buying traffic in detail.
It’s possible to realize flat deals through 2 sections: Direct Deals Buffet and Available Websites. Check out 3 scenarios how to request flat deals:
Where to realize the option | Scenario | Description |
|---|---|---|
| Direct Deals Buffet | 1, Choose from publishers’ offers | Choose one of ready deals in the Direct Deals Buffet section. Review it, and click “Buy”. Approved deals start the next day after verification by the brand safety team. |
| Available Websites | 2. Offer a Flat Deal to a publisher | Propose your own deal by setting terms and submitting your creative. The deal is reviewed by the brand safety team and the publisher, with notifications sent via email. |
| Available Websites | 3. Request information from a manager | Fill out a form for a Traforama account manager to negotiate terms on your behalf. The manager provides traffic availability, prices, and compliance details, ensuring beneficial conditions. |
Let’s consider Direct Deals Buffet and Available Websites sections at a closer look:
Direct Deals Buffet
Through Direct Deals Buffet, users have the option to choose from publishers’ offers only. In other words, all ready-made offers are collected in this section.
Available Websites
Here, you can not only choose from publishers’ offers with pre-set targeting parameters, but also propose your own deal terms to the publisher. If you need additional information, you can request details.
Traforama offers advanced optimization features to help you get the most out of your advertising campaigns.
Two key features are Auto CPA and SmartCPM.
Auto CPA is an automatic optimization feature that adjusts your CPM based on the desired price per conversion. While you still pay using the CPM model, the system automatically modifies the bid and impression frequency according to your targeting settings. It begins with a test phase to gather data, after which the system starts automatic CPM calculations. To enable Auto CPA, set up conversion tracking, contact support, and enter your test settings. Once the test concludes, the Auto-CPM calculation will commence.
SmartCPM allows you to participate in a second-price auction. Instead of a fixed CPM, you set the maximum CPM you’re willing to pay. If your CPM wins, you pay just $0.001 above the second-highest bid. This means you often end up paying less than your maximum bid, making it a cost-effective way to purchase traffic.
Now, the greatest part of Traforama traffic comes from adult websites.
Among the verticals in which the platform excels are:
Traffic by vertical is segmented into Aggressive and Google-friendly. The following verticals are associated with aggressive traffic: Sweepstakes, Subscriptions, VPN, Installs and Youtube.
Traforama is legit, so it doesn’t work with malware traffic, cloaked ads and lockers.
You can resolve your questions through Help Center and FAQ. Additionally, you can use their Telegram bot at any time: @traforama_support_bot. If you need assistance from the support specialist, send your questions by live chat or email: support@traforama.com. The support team works from 5 am to 2 pm on weekdays (UTC-0).
Like any tool, Traforama has its advantages and disadvantages.
Traforama stands out as a dynamic and user-friendly adult traffic DSP, offering a straightforward approach with no intermediaries. Through direct access to more than 1000 publishers and the ability to cater to over 30 million visitors daily, Traforama provides advertisers with a significant reach. The platform supports a variety of ad formats, including popunder, interstitial, banner, in-video, and in-page push, making it versatile for different campaign needs.
The marketplace feature allows for detailed filtering and selection of domains, giving advertisers control over their inventory sources. The options for direct campaigns, flat deals, and Real-time Bidding (RTB) offer flexibility in traffic purchasing. Additionally, advanced optimization features like Auto CPA and SmartCPM help maximize the effectiveness of ad campaigns.
Traforama Review: Direct Access to Quality Adult Traffic
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