RollerAds Review: Elevate Your ROI in a Rapid Pace

RollerAds is an advertising network with top-performing ad formats

RollerAds is a true powerhouse in affiliate marketing. Having a whopping 2 billion+ daily impressions and 10K+ direct publishers, it’s no surprise that this ad network is turning heads. The solid RollerAds ad inventory can drum up both advertisers and publishers, although offered ad formats come down to only 4 options: push ads, in-page push, calendar notifications and onclick (also known as popunders). 

RollerAds review will highlight the platform’s functionality and its potential for advertisers. It will also focus on how the platform has evolved since its launch in 2020 and how it has become one of the leading ad networks. 

RollerAds Ad Network History

RollerAds is a self-service ad platform that joined the push networks community in 2019. Since then, the ad network has accumulated a large amount of high-quality traffic, reaching almost  the same level as many long-time ad platforms, such as PropellerAds, Adsterra and others. Just in the past year, the company has achieved 11+ million conversions and more than 620 billion impressions. Apparently, RollerAds is a force to be definitely reckoned with.

RollerAds Advertising Network Overview

The ad platform generates 5 million daily clicks, which is impressive for even seasoned affiliate marketers. Taking the platform a closer look, it’s getting more clear how RollerAds managed to succeed. The ad platform covers all GEOs, offers advanced optimization features and provides good traffic for almost any vertical while the minimum deposit is only $50. 

As written in the Rollerds blog, the team is proud of their in-house anti-fraud system, strong support service and a variety of targeting options allowing advertisers to reach the most target audience.

Roller Ads Traffic

Mainstream traffic is king on this platform while Adult is out of the game. All right, we just embrace it and carry on our RollerAds exploration. 

All sources in the ad network are separated by performance forming 2 groups: 

RollerAds traffic comes from direct publishers. The best-converted sources are provided by publishers from the US, LATAM, DE, IT, ES and UK. Exclusive Asian publishers receive top-notch traffic from the following GEOs: MY, TH, ID, PH.  

All joined publishers have to use SendPulse to filter out both bot and fraud traffic. By using internal anti-fraud, the company also ensures security on its end. This way RollerAds is a safe platform you can trust. 

How to Get Started with RollerAds Push Notification Network 

Let’s overlook how to run ad campaigns within RollerAds. Even if you are not a user yet, you would be able to learn RollerAds account options through a Demo first.

We’ll walk you through every step of the campaign setup, noticing all the RollerAds advantages and disadvantages along the way.

Step 1. Sign Up

To begin using RollerAds, visit their official website and locate the “Sign up” button. Once clicked, you’ll be directed to a registration form where you need to specify your role – Advertiser or Publisher, Company or Individual – and then point out the rest of the information, regarding personal data, address, phone number and instant messengers.

Once you have completed the registration form, you will receive a password via email. Use this password to log in and start setting up your campaigns.

Step 2. Log in and Learn Account Options 

You will be redirected to an advertising account once you log in. Let’s take a look around here before replenishing the account.

The platform navigation is straightforward. There are 5 tabs on the left sidebar: 

Campaigns

Here, you would see all the data on the launched ad campaigns: project name, impressions, clicks, CTR, CPA, etc. – all you need to know about them, in short. As we don’t have any campaigns running at the moment, this page doesn’t display any data.

Reports

This section provides advertisers with access to detailed reports on their campaigns. The reports can be filtered by various criteria, e.g. ad format, device, and country, allowing advertisers to analyze campaign performance and make data-driven decisions. Users can also view the performance of individual creatives within their campaigns and identify which ones perform best.

Tracking

To set up S2S tracking, advertisers need to generate a unique S2S Postback URL within the Tracking tab. This URL can then be used in all campaigns. Additionally, the Tracking tab provides a test conversion tracking option, which allows advertisers to ensure that the tracking is working correctly. 

Finance

The tab is for topping up the account. Advertisers can get to know payment methods and set up balance notifications here. The Balance button can also redirect advertisers to this section.

Rates

“Rates” is your reference point at the outset. You may find out the current traffic volumes by the GEO and ad formats. The table shows average daily impressions, clicks and bids. 

According to the Rates tab, the top format is push, most popular GEOs are India, the USA, Indonesia, Philippines, Brazil and France. 

While setting up the campaign, we will come back to these tabs. 

Step 3. Add funds

Click the Balance button or go to the Finance tab to add funds.

RollerAds offers various payment methods divided into two categories: instant and non-instant. 

Instant payment methods include:

• Bank cards;
• Webmoney;
• Capitalist;
• Сryptocurrency services: Bitcoin, Tether (USDT), Ethereum and others. 

Non-instant payment methods include Paxum, Payoneer, and PayPal.

Although the minimal deposit on RollerAds is $50, it’s essential to note that some payment services may charge a fee. It’s recommended to check the fee structure with the payment service before making a deposit. However, there is a 0% fee when paying by cryptocurrency or via Capitalist, Payoneer, and Paxum.

Step 4. Set up conversion tracking

There are no recommended trackers the platform integrates with, but it’s not a big deal. Everyone can copy the RollerAds postback URL and use it for any conversion tracking software they are used to.

Step 5. Create the First Ad Campaign

RollerAds offers an intuitive and user-friendly platform for advertisers to create their ad campaigns. 

1. Choose ad format and decide on your bid model

The first step in creating a campaign is to choose the ad format that best suits your marketing goals: Push, In-page, Onclick or Calendar. 

After selecting your ad format, you’ll need to pinpoint the bid model, which determines how you pay for your ads. 

RollerAds offers two bid models: 

• SmartCPC is an automated bidding model that optimizes your campaign for conversions;
• Smart CPM is a bespoke pricing model that enables you to bid at the optimal price for your advertising campaign (only for OnClick);
• CPC allows you to set a specific bid amount for each click.

2. Share general details

Next, you’ll need to provide some general details about your campaign, such as its name and target URL. These details are essential for identifying your campaign and directing users to your desired landing page. 

By using provided macros, you can keep track of the campaign results by the particular parameter: campaign ID, zone ID, cost, device, ISP, carrier and so on. You can see the full list of available macros in the screenshot below. 

3. Make creatives

Once you’ve filled in the general details, you can start making your ad creatives. Advertisers are free to add up to 10 creatives across 1 ad campaign. RollerAds offers a variety of tools and features to help you design eye-catching and effective ads, including the ability to add macros and emojis to your ad title and description. 

You can get inspired to make creatives using the Creative Library from RollerAds. In essence, it’s a spy service that collects ad creatives from other networks. Some ideas for creating ad campaigns can be taken from there. To access this library, contact your manager.

4. Set the GEO and targeting options

Next, you’ll need to define the GEO, including regions and cities, along with some targeting options, such as Carriers and IP addresses. You can scroll through the page to indicate the rest of the target options or do it later. 

Here is a list of all the targeting options available with RollerAds: 

• Device;
• Operating System;
• Browser;
• Browser Languages;
• Carriers;
• IP addresses.

5. Point out the bid

The bid strategy for push advertising is defined according to the chosen cost model: CPC or Smart CPC.

CPC pricing model. The system will offer a recommended bid based on your targeting options and campaign settings. However, you can also set custom bids for specific zones and feeds to optimize your campaign performance further.

A very helpful tool when determining the RollerAds CPC rates is Traffic Estimator. This tool predicts traffic amount according to the targeting setup. Also, the user can set custom bids as per zones and feeds.

Smart CPC pricing model. When using the Smart, you’ll need to determine your maximum cost per click (CPC) bid at first. This is the maximum amount you’re willing to pay for a single click on your ad. Next, decide on a bidding strategy with a mechanic you can see in the screenshot below:

6. Set your budget limits

Set your budget limits by defining your daily and total budget. There are no apparent restrictions on budget limits, allowing you to set a budget that aligns with your marketing goals and resources.

7. Care about CPA Optimization

RollerAds has two options for CPA optimization – Recommended and Custom. 

The Recommended option is a fully automated optimization process when the platform disables the least converting zones every time the stats are updated to help you reach your target CPA. The Custom option allows you to set specific rules for optimization, similar to the traditional Automated Rules feature. It gives advertisers more control over their campaigns and lets them fine-tune their optimization strategy to fit their specific needs.

8. Indicate traffic options (available for push ad campaigns)

The next step is to choose your traffic options. Traffic categories provided include:

• All traffic and Premium sources;
• Traffic sources limited by the range of the IDs Feed and IDs Zone;
• Traffic by age subscription (only for classic push format). 

The ability to separate traffic into different categories provides affiliate marketers with greater control over their campaigns, enabling them to optimize their ad spend and improve the ad performance.

9. Set сappings

Frequency capping limits the number of clicks per a given period, which ensures that users are not bombarded with the same ad multiple times. Day and Time capping allows advertisers to set up the time for ad display. For scheduling, all time zones are available. 

Check whether the campaign abides by the RollerAds content guidelines, and start the campaign once everything is done. Afterward, wait for the campaign to be approved – it usually takes around 4 hours during business hours (from 9 am to 1 am UTC+4).

RollerAds Optimization

RollerAds shares earning tricks providing advertisers top optimization features: CPA Optimization and Smart CPC strategy. CPA Optimization automatically disables low-converting zones or allows automated rules setup, while Smart CPC adjusts bids based on zone performance. Anyway, advertisers can take up manual optimization to have complete ad campaign control. 

Support

RollerAds offers a comprehensive support system that ensures advertisers and publishers dedicated assistance whenever they need it. The team is always ready to go the extra mile to help you achieve your advertising goals. They work 24/7, meaning you can get help at any time of day or night. You can reach out to them through various channels, including Skype, Telegram, and live chat. Email: contact@rollerads.com.

RollerAds Verticals

As we said in the RollerAds review before, Adult is prohibited, however Mainstream verticals are on the go here. 

Top verticals: 

• Gambling&Betting; 
• Dating;
• Mobile Apps;
• Sweepstakes;
• eCommerce;
• Finance;
• Nutra.

The best niches for the ad launch in 2024 and their well-converted GEOs are Finance (US, DE, AU, CA, PH), Sweeps (US, DE, FR, PH, IN), Software: US, DE, JP, GB, FR.

Is RollerAds Good? Pros and Cons

RollerAds has its pros and cons like every coin has two sides.

RollerAds: Is it worth It?

The ad network provides 2 billion+ daily impressions and generates 5 million daily clicks covering all GEOs. It is good enough for RollerAds given the company has recently entered the market. 

To join RollerAds, advertisers don’t need to have a large deposit at the onset. They can deposit only $100, for example, and scale it up gradually as they see positive results. By using advanced targeting options on the platform, even a novice affiliate marketer can set up successful ad campaigns for sure. But the real cherry on top is their Creative Library which collects ideas to make creatives for almost any vertical.