Pushub Review 2024: Enhancing ROI with Strategic Ad Solutions

PusHub grants effortless access to valuable and converting users

Founded in 2020, Pushub offers a self-serve ad platform that supports affiliates, advertisers, and publishers. Full-managed service is included depending on the chosen pricing plan. Daily, the platform provides around 500 million ad impressions. The types of ads they feature are Push Notifications, Pops and Path/Linkout. Their use of AI technology helps precisely identify and reach target audiences, which is crucial for driving meaningful traffic and improving ad performance.

In this review, we’ll delve into the specifics of how Pushub manages to stay ahead in the industry, focusing on its benefits and traffic peculiarities.

Pushub Overview

Pushub operates with a network of 13000 direct partners and reaches around 23,7 million unique push users every day across 220+ countries. This extensive reach makes it a practical choice for advertisers looking to enhance visibility and for publishers aiming to monetize their sites efficiently. The minimal payout for publishers is $200.

Popular ad formats in the ad network are push ads and pops. These formats are known for their effectiveness in capturing user attention and driving engagement. Using Pushub’s Traffic Estimator tool, users can make informed decisions about their ad campaigns based on traffic forecasts and potential reach.

Traffic is sold based on the CPC prepayment model. 

Pushub offers targeted ad placements with a minimal CPC starting at $0.01. This makes it a cost-effective option for running ad campaigns. The platform serves a wide range of key global markets including the US, Brazil, the UK, Spain, France, Italy, Germany, Russia, India, and Australia. This allows campaigns to reach audiences globally across all economic tiers.

Pushub Traffic by Top GEOs

Mobile traffic leads on the platform, largely due to the widespread use of mobile devices across the globe. Audiences the ad network engages are Mainstream and Dating (Adult). 

Let’s see traffic volumes and PusHub CPC rates by major formats: push and pops. 

Push mainstream traffic:

Push dating traffic:

Pop mainstream traffic:

Pop dating traffic:

The USA takes the lead across all traffic categories. Truly, India outpaces the US in terms of mobile traffic for Pop Dating. 

How to Get Started: Quick Guide for Advertisers  

To begin advertising, start by creating an account. Here’s how you can set up your campaign.

Step 1. Register and log in 

Visit the official website and click on “Get Started”.

The registration is straightforward – just fill in the required fields and verify your account via email.

Once logged in, you’ll be directed to Dashboard. This is your home base where you can view your spending, the top 5 campaigns, the top 5 feeds, and key metrics such as impressions, clicks, win rate, etc. The Dashboard page is designed to provide a comprehensive overview of your advertising activities.

Additionally, you can generate detailed reports from the Reports tab. Available options include the following reports: By Date, By Campaign, By Country.

These options allow you to analyze your advertising efforts and optimize your campaigns based on performance data.

 Step 2. Set up conversion tracking 

Users can measure the effectiveness of their campaigns based on postback pixel URL.

The following tracking platforms are fully integrated with PusHub:

• Voluum;
• Bemob;
• Redtrack;
• AppsFlyer;
• Everflow;
• Impact.com.

On the Postback tab, you will find a detailed guide for setting up pixel tracking. This tab redirects users to a blog article with step-by-step instructions on how to add conversion tracking to their ad campaigns. 

Step 3. Replenish the account 

PusHub has 3 pricing plans: 

The minimal PusHub deposit is $200. This plan comprises the following aspects: unique traffic, payments, filtering invalid clicks with an anti-fraud system, and both support and manager assistance by email. 

Click “Add funds” in the corner of the screen to top up the account.

What payment options are available: 

• Paypal;
• Capitalist;
• Paxum;
• USDT TRC20;
• ERC20 – Automatic deposit-and-go;
• Bank Wire – US & International.

The section where you can keep track of all your payment transactions in the account is Budget Manager. For more information, visit “Help Center ”. 

Step 4. Create an ad campaign 

To create the first campaign, navigate to the Campaigns section and select from 2 options:

“Create a push campaign” and “Create a pop campaign”.

Let’s guide you through the process of setting up a push campaign.

There are 4 main steps involved in creating a push ad campaign:

• Campaign & Budget; 
• Ad Group Targeting; 
• TQ & Analytics; 
• Push ads (making creatives). 

1. Campaign & Budget

Initially, name your campaign and choose a time period for its running.

Next, establish daily and total campaign budgets. Make use of “Traffic Estimator” to see recommended rates. 

Finally, set up campaign limits: daily clicks and clicks by IP. 

The suggested daily budget starts at $10 or more. It is up to you whether to distribute your budget evenly throughout the day or to spend it as quickly as possible (ASAP).

2. Ad Group Targeting 

At Pushub, you can target your ads using a variety of parameters:

• Location; 
• Time targeting, including the option to choose days of the week (Pacific timezone); 
• OS and Browser; 
• Device types and Models; 
• Connection type; 
• Carriers. 

3. TQ & Analytics 

Here, you have the option to target specific traffic sources by domain, IP, and feed. It’s advisable to adjust these settings during the optimization phase, once you have a clear understanding of how different traffic sources are converting. Nonetheless, before launching your campaign, you can activate the whitelists/blacklists option, set a CPA goal, and enable bid optimization to enhance your campaign performance from the start.

Furthermore, you have the option to incorporate macros for tracking impressions.

4. Push Ads 

Upload your push campaign creative in this section. Ensure that each uploaded creative includes a title, description, and macros to monitor their performance.

On the Campaigns page, you can see the campaigns that have been launched.

Users can view results for all their campaigns and take actions such as copying, deleting, or editing them.

Optimization Features

At Pushub, campaign optimization is a critical component, regardless of the ad format you choose. 

Here’s how you can effectively optimize your campaigns on the platform:

• Bid Optimization. The platform employs an algorithm that actively adjusts your bids to enhance their effectiveness. This optimization aims to maintain your campaign’s cost at or below “Target Value” you specify;
• Automatic Rules. This feature allows you to set automatic responses based on predefined criteria. For example, if a certain number of clicks or conversions are reached for a SubID, you can automatically adjust bids, update targeting, modify budgets, or blacklist ineffective SubIDs;
• Whitelists/Blacklists. Use these tools to directly manage where your ads are shown. Blacklists help you avoid underperforming traffic sources by excluding them, whereas whitelists ensure your ads are displayed only on sites that bring good results.

To take full advantage of the optimization tools, you need to be Pushub’s Managed or Agency Partner & insert postback Pixel (S2S) to your server / landing page.

Optimization technologies for Managed and Agency Partners:

• CPA Goal auto Optimization Mode / Manual optimization mode. With a conversion pixel, you can choose to manually optimize or define a CPA goal per targeting and let the system auto-optimize;
• User Age per Hour / Per Day Optimization. Some companies optimize based on Push user age by day. After noticing EPC changes throughout different hours of the day after subscription, we added auto-optimization per user age by hour.
• User Frequency control. Target number of Clicks per day.

Implementing these advanced features will not only streamline your campaign management at Pushub but also boost overall performance and increase earnings for affiliates.

Well-Performing Verticals at Pushub

Pushub excels in a variety of verticals, each tailored to specific market needs and audience interests. 

Here’s a closer look at the sectors where advertisers typically see strong performance:

• Finance (Loans, Debts, Credits, Mortgage);
• Medicare/ACA;
• Software;
• Pay Per Call;
• Home Improvement;
• Sweeps & Lead Generation.

These verticals are particularly responsive on Pushub, making them a prime choice for advertisers.

Support 

Pushub offers reliable customer support to ensure your advertising efforts are successful. 

Support team: success@pushub.net.

There are 3 support options at Pushub:

• Premium support – available for agency partners, offering help any time it’s needed.
• Standard support – support specialists on the Managed plans are available from Sunday to Thursday, with the team off on Fridays and Saturdays.
• Support via email – available from Sunday to Thursday, with the team off on Fridays and Saturdays.

Work schedule:

• Self served account – Email support (up to 24H response) 

Sunday-Thursday. UTC+2 10 a.m. – 7 p.m.

• Managed account – Personal Manager on DM 

Sunday – Thursday. UTC+2 10 a.m. – 7 p.m.

• Agency account – Personal Manager on DM

Sunday – Thursday. Utc+2 10:00 – 19:00

Account managers are reachable via messaging platforms like WhatsApp, Skype, and Telegram for any queries. Support is primarily provided in English, catering to a wide range of global clients. 

In Pushub, we prioritize Customer Success Management (CSM) because we understand that Partners’ satisfaction and long-term success are paramount. Our approach goes beyond simply attracting customers – we’re committed to ensuring that every aspect of your experience with us is seamless and rewarding. For example, Managed and Agency Partners have the advantage of direct communication with our managers via DM, ensuring swift responses to their inquiries.

Is Pushub good? Pros and Cons

Let’s consider both Pushub advantages and disadvantages:

Is Pushub Worth It?

Pushub is a legit platform offering a reach to diverse markets around the world. It provides detailed targeting options that help advertisers pinpoint specific audiences effectively, which can lead to better campaign results. The platform is also budget-friendly, with costs starting at just $0,01 per click.

Aside from that, Pushub includes several tools for optimizing campaigns, such as bid adjustments, automatic rules, and options to manage traffic sources using whitelists and blacklists. These features help advertisers refine their strategies based on performance data, ensuring more efficient spending and improved ROI.