Adavice DSP is a global self-serve ad platform designed to meet your traffic needs
Main info
3 billion ad impressions daily$0.003 Minimal CPC for push adsWorldwide$300 minimal depositCPC and CPMAd formats
The best verticals
Payment methods
Conversion tracking
Adavice DSP is a digital advertising platform by the marketing agency of the same name (Adavice), well-rounded in many fields: media buying, in-house funnel designs, SMM and even marketing development. Having vast experience, they got up the nerve to create their own DSP aimed at catering to the needs of advertisers, publishers, affiliates, agencies, and brands. Thus, the Adavice agency offers clients 2 options for advertising: enterprise marketing services or independent campaign creation. Through self-serve advertising, users can run push (classic, in-page and calendar notifications), pops (popunder and direct click), banners and native ads.
We don’t have any doubt in the expertise of Adavice as a marketing agency, but what about their DSP? That’s what we’re trying to figure out. Read the review to get up to speed on the capabilities of the ad network, its features, pros, and cons.
Adavice has been around the market since 2004, but their DSP kicked off merely a few years ago. On the other hand, we cannot call this platform young. The Adavice DSP team brings substantial expertise to the table, having previously launched campaigns on similar platforms and accumulating valuable experience. Their journey as the DSP began in 2018 when they initiated buying push and native traffic.
In 2020, armed with their experience in this area, the team decided to leverage their knowledge and tools to create a DSP tailored for advertisers seeking straightforward and impactful marketing solutions. This way, the pathway of the Adavice DSP started with the team’s commitment to understanding the intricacies of successful DSP operation.
So let’s see if they’ve succeeded in creating an all-inclusive platform for marketers that yields results.
The Adavice DSP automates the purchase and management of ad campaigns across various ad formats and numerous GEOs. Daily, the platform delivers 3 billion ad impressions. Business models for selling traffic involve CPC and CPM.
The network’s target audience is exceptionally broad, and it indeed can address the diverse needs of these marketing players. The Adavice main strengths lie in its 20 years of experience running a digital agency and a team of professionals covering all aspects of marketing.
“Crafted by Marketers for Marketers” is how the team describes its platform.
The self-serve ad network mainly deals with Mainstream. Nevertheless, traffic is still plentiful, which stems from 2 facts:
First, they furnish a lot of ad formats and their types for reaching the target audience most effectively. The company provides all types of push notifications: classic push ads, in-page push and calendar. Likewise, pops include not just popups, but also popunders and direct click.
Second, Adavice traffic comes from apps besides websites, which further increases the ad coverage.
The network claims to have a global reach, but not all GEOs perform well for each format.
As of January 2024 the top GEOs at Adavice:
If you are targeting affluent countries, consider attracting native traffic. Residents of high-income countries have become saturated with various forms of advertising, and native ads, with their unobtrusive and user-friendly format, tend to capture attention more effectively in this case.
Follow Adavice’s Instagram to keep up with the latest trends in traffic and its top GEOs.
On the other hand, push notifications are more visible, indicating a higher level of user engagement with this format. So they might offer a more impactful approach compared to native ads, especially since push traffic comes from tier-1 countries as well.
Let’s attempt to start a push campaign on this advertising platform.
Fill out the form as an advertiser or publisher, depending on your role.
Great news! There’s no need for email verification. Simply log in and start your campaigns. If you’re not feeling confident due to lack of experience, no worries – the managers are highly responsive. By the way, after registering, a manager promptly got in touch with us.
Choose from 4 options: push notifications, display (banners), pop and native. Upon defining the ad format, you land on the creation form page within the advertising account.
Let’s look around the interface:
Quick Adavice account checkup:
You can go through each tab to get the hang of the interface and check out settings for your future campaigns. Overall, the interface is pretty straightforward, nothing too complicated.
Accepted payment methods:
The minimal Adavice deposit is significantly higher than the market average – $300. It seems the platform screens out advertisers who intend on pursuing more than one test at a time to taste the waters. Such a strategy also takes place – achieving results requires a substantial investment.
Indicate the main details of your campaign first – name and the target URL. Here, you can integrate your link with Google Analytics, hmm, a solid start!
Use macros to track the campaign according to certain parameters.
The interface for making creatives keeps it elementary — no templates, pre-set icons or creative library. Just upload the icon and main image, add some text, and you’re done.
The team recommends crafting 5 creatives at the very least, but feel free to make up to 10 per campaign.
Adavice members are lucky because they can integrate their campaigns with one of the popular tracking platforms:
All these solutions have tracking templates for Adavice on their platforms. Also, you may find guides on setting up the postback for each integrated tracker in the network blog.
Bear in mind that 1 campaign = 1 country. Region and city targeting settings are provided.
As basic traffic sources, you can include mainstream channels and webview (built-in web browsers inside mobile apps).
Technology targeting parameters:
Your cost model is CPC only if you buy push traffic.
When setting a CPC bid, the recommended value is displayed in the interface, based on the selected country and format. The minimum advised CPC pricing for push traffic is $0.003, unless you are targeting tier-1 countries, where the bid reaches $0.01.
The recommended daily budget is $25. The budget distribution for the campaign depends on two options: Even and ASAP. To gather as much data as possible for optimizing your campaign effectively, choose the “Even”. This way, you’ll obtain more data for analysis.
The ad schedule isn’t quite flexible at this stage. It is possible to set a start date and an end date – that’s it.
The Adavice team divides all traffic sources by their performance and the subscription age:
Users have the flexibility to add or exclude sources from different groups depending on their objectives. For instance, if your goal is to acquire high-quality traffic while managing budget concerns, consider selecting half of your sources from the Premium group and the remaining from one or more other groups.
You can set up frequency caps by impressions and clicks.
Here they’ve gathered the features for campaign optimization and the parameters that we were missing in the previous setup steps: carrier targeting, scheduling by weekdays, and browser language.
Initially, you might not need to optimize the campaign. It’s better not to do this randomly, but rather to wait for the first results from the analytics. Then, you’ll be able to make more informed decisions.
The moderation process usually takes 15 minutes. Quality campaign setup, however, is better and more crucial than fast approval. Read the Adavice FAQ on launching successful ad campaigns to stay ahead of the market competition.
Explore the core features of Adavice optimization for enhanced campaign management:
There are some popular verticals that Adavice DSP works with:
Should you have any inquiries get in touch with the personal manager through an instant messenger or via sales@adavice.com.
Adavice DSP stands out for its comprehensive features and wide ad format range, making it a strong candidate for various advertisers, publishers, and agencies. Its global reach and experienced team add to its credibility. However, considerations like the high initial deposit and lack of adult traffic should be weighed. The ad network is particularly suited for mainstream advertisers seeking a robust platform with diverse targeting options and who are willing to invest in their campaign’s success.
As of 2024, Adavice DSP is a legit and comprehensive platform in the digital advertising realm. Its strengths lie in its rich history, diverse ad formats, and extensive targeting options, backed by a professional team. While the platform may require significant initial investment, its global reach and user-friendly interface make it a viable option for marketers seeking a sophisticated and efficient ad management system. We would also like to highlight the exceptional support and account management system in place with Adavice DSP team.
Treat yourself with a 13% Bonus at Adavice DSP using promo “allpush13”.
Blog
Adavice DSP is a global self-serve ad platform designed to meet your traffic needs
Main info
3 billion ad impressions daily$0.003 Minimal CPC for push adsWorldwide$300 minimal depositCPC and CPMAd formats
The best verticals
Payment methods
Conversion tracking
Adavice DSP is a digital advertising platform by the marketing agency of the same name (Adavice), well-rounded in many fields: media buying, in-house funnel designs, SMM and even marketing development. Having vast experience, they got up the nerve to create their own DSP aimed at catering to the needs of advertisers, publishers, affiliates, agencies, and brands. Thus, the Adavice agency offers clients 2 options for advertising: enterprise marketing services or independent campaign creation. Through self-serve advertising, users can run push (classic, in-page and calendar notifications), pops (popunder and direct click), banners and native ads.
We don’t have any doubt in the expertise of Adavice as a marketing agency, but what about their DSP? That’s what we’re trying to figure out. Read the review to get up to speed on the capabilities of the ad network, its features, pros, and cons.
Adavice has been around the market since 2004, but their DSP kicked off merely a few years ago. On the other hand, we cannot call this platform young. The Adavice DSP team brings substantial expertise to the table, having previously launched campaigns on similar platforms and accumulating valuable experience. Their journey as the DSP began in 2018 when they initiated buying push and native traffic.
In 2020, armed with their experience in this area, the team decided to leverage their knowledge and tools to create a DSP tailored for advertisers seeking straightforward and impactful marketing solutions. This way, the pathway of the Adavice DSP started with the team’s commitment to understanding the intricacies of successful DSP operation.
So let’s see if they’ve succeeded in creating an all-inclusive platform for marketers that yields results.
The Adavice DSP automates the purchase and management of ad campaigns across various ad formats and numerous GEOs. Daily, the platform delivers 3 billion ad impressions. Business models for selling traffic involve CPC and CPM.
The network’s target audience is exceptionally broad, and it indeed can address the diverse needs of these marketing players. The Adavice main strengths lie in its 20 years of experience running a digital agency and a team of professionals covering all aspects of marketing.
“Crafted by Marketers for Marketers” is how the team describes its platform.
The self-serve ad network mainly deals with Mainstream. Nevertheless, traffic is still plentiful, which stems from 2 facts:
First, they furnish a lot of ad formats and their types for reaching the target audience most effectively. The company provides all types of push notifications: classic push ads, in-page push and calendar. Likewise, pops include not just popups, but also popunders and direct click.
Second, Adavice traffic comes from apps besides websites, which further increases the ad coverage.
The network claims to have a global reach, but not all GEOs perform well for each format.
As of January 2024 the top GEOs at Adavice:
If you are targeting affluent countries, consider attracting native traffic. Residents of high-income countries have become saturated with various forms of advertising, and native ads, with their unobtrusive and user-friendly format, tend to capture attention more effectively in this case.
Follow Adavice’s Instagram to keep up with the latest trends in traffic and its top GEOs.
On the other hand, push notifications are more visible, indicating a higher level of user engagement with this format. So they might offer a more impactful approach compared to native ads, especially since push traffic comes from tier-1 countries as well.
Let’s attempt to start a push campaign on this advertising platform.
Fill out the form as an advertiser or publisher, depending on your role.
Great news! There’s no need for email verification. Simply log in and start your campaigns. If you’re not feeling confident due to lack of experience, no worries – the managers are highly responsive. By the way, after registering, a manager promptly got in touch with us.
Choose from 4 options: push notifications, display (banners), pop and native. Upon defining the ad format, you land on the creation form page within the advertising account.
Let’s look around the interface:
Quick Adavice account checkup:
You can go through each tab to get the hang of the interface and check out settings for your future campaigns. Overall, the interface is pretty straightforward, nothing too complicated.
Accepted payment methods:
The minimal Adavice deposit is significantly higher than the market average – $300. It seems the platform screens out advertisers who intend on pursuing more than one test at a time to taste the waters. Such a strategy also takes place – achieving results requires a substantial investment.
Indicate the main details of your campaign first – name and the target URL. Here, you can integrate your link with Google Analytics, hmm, a solid start!
Use macros to track the campaign according to certain parameters.
The interface for making creatives keeps it elementary — no templates, pre-set icons or creative library. Just upload the icon and main image, add some text, and you’re done.
The team recommends crafting 5 creatives at the very least, but feel free to make up to 10 per campaign.
Adavice members are lucky because they can integrate their campaigns with one of the popular tracking platforms:
All these solutions have tracking templates for Adavice on their platforms. Also, you may find guides on setting up the postback for each integrated tracker in the network blog.
Bear in mind that 1 campaign = 1 country. Region and city targeting settings are provided.
As basic traffic sources, you can include mainstream channels and webview (built-in web browsers inside mobile apps).
Technology targeting parameters:
Your cost model is CPC only if you buy push traffic.
When setting a CPC bid, the recommended value is displayed in the interface, based on the selected country and format. The minimum advised CPC pricing for push traffic is $0.003, unless you are targeting tier-1 countries, where the bid reaches $0.01.
The recommended daily budget is $25. The budget distribution for the campaign depends on two options: Even and ASAP. To gather as much data as possible for optimizing your campaign effectively, choose the “Even”. This way, you’ll obtain more data for analysis.
The ad schedule isn’t quite flexible at this stage. It is possible to set a start date and an end date – that’s it.
The Adavice team divides all traffic sources by their performance and the subscription age:
Users have the flexibility to add or exclude sources from different groups depending on their objectives. For instance, if your goal is to acquire high-quality traffic while managing budget concerns, consider selecting half of your sources from the Premium group and the remaining from one or more other groups.
You can set up frequency caps by impressions and clicks.
Here they’ve gathered the features for campaign optimization and the parameters that we were missing in the previous setup steps: carrier targeting, scheduling by weekdays, and browser language.
Initially, you might not need to optimize the campaign. It’s better not to do this randomly, but rather to wait for the first results from the analytics. Then, you’ll be able to make more informed decisions.
The moderation process usually takes 15 minutes. Quality campaign setup, however, is better and more crucial than fast approval. Read the Adavice FAQ on launching successful ad campaigns to stay ahead of the market competition.
Explore the core features of Adavice optimization for enhanced campaign management:
There are some popular verticals that Adavice DSP works with:
Should you have any inquiries get in touch with the personal manager through an instant messenger or via sales@adavice.com.
Adavice DSP stands out for its comprehensive features and wide ad format range, making it a strong candidate for various advertisers, publishers, and agencies. Its global reach and experienced team add to its credibility. However, considerations like the high initial deposit and lack of adult traffic should be weighed. The ad network is particularly suited for mainstream advertisers seeking a robust platform with diverse targeting options and who are willing to invest in their campaign’s success.
As of 2024, Adavice DSP is a legit and comprehensive platform in the digital advertising realm. Its strengths lie in its rich history, diverse ad formats, and extensive targeting options, backed by a professional team. While the platform may require significant initial investment, its global reach and user-friendly interface make it a viable option for marketers seeking a sophisticated and efficient ad management system. We would also like to highlight the exceptional support and account management system in place with Adavice DSP team.
Treat yourself with a 13% Bonus at Adavice DSP using promo “allpush13”.
Review
Adavice DSP: Your Credible Partner in Push Advertising
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18 December 2023