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MarTech Breakthrough — Performance Marketing Innovation Award (2022)
All-in-one advertising platform delivering advertising and monetization solutions for global brands and businesses
Main info
Ad formats
The best verticals
Payment methods
Conversion tracking
Adult ads
Online marketing is a competitive field, and you need to make sure that your campaign successfully gets that much-needed ROI. It’s important to work with a traffic provider that gives you the best tools for success. Zeropark is a self-serve ad network that specializes in helping advertisers run their own online marketing campaigns. It provides the following advertising formats: push ads, in-page push, popup, deeplink ads and domain redirect ads. Keep in mind, the list isn’t exhaustive.
Should those looking to promote using push notification ads turn to Zeropark? Let’s check. In this Zeropark review let’s find out if the network is one of them or not.
Zeropark is good for beginners in the advertising world, and experienced media buyers can also increase their conversion rates with the platform.
Most importantly, the ad network averages over two billion push notification ad clicks monthly, coming from more than 300 million users worldwide. That’s a huge inventory for advertisers to work with. This vast inventory offers a lot of traffic that converts even though it comes at a very competitive price, especially since thousands of marketers are already using the platform.
Zeropark was created by Robert Gryn in 2011. Codewise is a company trusted by a majority of affiliate marketers, especially since it owns a well-known tracking platform named Voluum. With this background, it didn’t take Zeropark long to gain popularity in the realm of affiliate marketing.
Zeropark offers its clients loads of benefits and features that make it stand tall and outshine other traffic-generating networks. The network has everything a business needs to make big profits.
Below is an outline of these features:
Zeropark offers three different approaches to reach your audience when creating your campaign. These are:
Choose one country, region, or city set your bid price, and watch the traffic flow in. If you need volume, this is the best option.
Limit your available traffic to specific targets or placements that are proven to work for your campaigns. The targets are listed in the code, but you can enter a keyword or domain name during campaign creation, and Zeropark will show you a list of targets that you can include in your campaign. Since a target is essentially a placement, a single domain can have multiple targets under it.
The process is pretty much the same with Target Campaigns, except you just input your Sources. Unlike the previous campaign type, though, this won’t work if you don’t have a list of sources, which are again in code.
A source is equivalent to a publisher ID, and a publisher can have multiple websites and placements.
Campaigns on Zeropark also get approved quite fast. The network’s dedicated team takes anywhere from a few minutes to a couple of hours to get your campaigns approved.
You can target by geo, language, mobile carrier, keywords, device type, OS, or browser version. Adult filters and frequency filters are also available.
No one likes being scammed, and it’s even more frustrating to see fraudulent activities in traffic that you paid for. For this reason, Zeropark took some serious steps by developing three anti-fraud defense tools to tackle and prevent ad fraud and bot traffic.
These measures attend to any doubts that may arise, such as — is ZeroPark safe?
The three defense tools mentioned above are:
This is a four-way process to defend advertisers from ad fraud. The network primarily uses this in checking publisher traffic quality.
ZeroPark’s automatic Honeypot tool is an anti-ad-fraud software that automatically analyzes and detects bot activities. It works by attracting bots so they can be studied. The information gained from studying these bots allows the ad network to pinpoint the main source and automatically block it.
ZeroPark also works with external solutions to make sure the fight against ad fraud never stops. These tools properly sort traffic by filtering out proxy traffic, bot traffic, and malicious content. It also makes sure the traffic and advertising inventory matches to avoid advertisers paying for irrelevant ads.
When it comes to push notifications, Zeropark offers two types: Classic Web Push and In-page Push. You can opt to use both in a single campaign, although, for filtering and split-testing purposes, it is highly recommended that you choose one type per campaign.
Zeropark gives its advertisers powerful optimization options to make sure their campaigns are getting the intended results and are running smoothly. Advertisers can create a blacklist or whitelist based on the data collected from the analysis of their campaigns. The optimized bid feature also allows advertisers to place customized bids if they are not getting enough traffic.
Suppose you don’t want to optimize your campaign manually. In that case, you can automate the optimization by setting some if/then rules, so your campaign automatically optimizes itself when certain conditions are met.
Since it is from the same company, you can use integration between Zeropark and Voluum tracker.
But if you don’t use Voluum, you can just copy the postback URL provided during the campaign setup. Simply choose the tracker you are using, and the link is good to go. Zeropark automatically creates ready-to-use S2S postback links for 13 well-known trackers, including Binom, CPVLab Pro, and Bemob.
Zeropark offers three ad types: Pop, Domain, and most especially, Push Notification ads. Here are some verticals that are proven to work using this traffic:
Creating a campaign on Zeropark is not that difficult; after all, ease of use is one of the network’s selling points. To create a campaign, the first thing you have to do is make sure your account is topped up. Once that’s done, follow the steps outlined below
Now the main campaign set-up page will open up. Here, you set the name of your campaign, then select the targeting and filtering choices that match your needs.
Here are a few things about Zeropark pricing to remember during campaign setup, though:
Zeropark accepts different types of publishers: webmasters, ad networks, plugin creators, domain-holders, and more. If you have a steady stream of high-quality traffic, then you can sign-up. You must understand, though, that this network is very strict with its publishers.
To join, publishers must first fill out a questionnaire regarding their properties. ZeroPark will visit the site to check whether it matches the publisher’s description or not. Upon approval, the website will start displaying ads and earning from its traffic.
Zeropark’s bidding model rewards publishers that deliver high-quality traffic. Those who do will see their CPMs increase rapidly, while those that don’t may find themselves struggling to make any money at all.
Zeropark’s minimal deposit is $200 for all payment options except bank transfer, which requires at least $1,000. A corresponding service fee is added depending on the payment mode.
Funding can be done through credit cards, bank transfers, WebMoney, Paxum, or PayPal.
The ad network has customer service with a good response time that is always ready to help with any campaign management inquiries. Account managers can be reached through messenger, email, or Skype. You can also send a message through the Support link in the dashboard.
The platform has proven itself to be very useful for advertisers and publishers, but you’re probably thinking – is Zeropark good? Here is a list of Zeropark advantages and disadvantages that shows how efficient this platform is.
Based on experience, though, we can say Zeropark is a traffic source with potential. It will be much better if the minimum deposit is low.
To assess if Zeropark is suitable for you, consider factors such as your target audience, campaign goals, budget, and the compatibility of their ad formats with your niche. It’s also essential to compare Zeropark with other ad networks, evaluate their pricing structure, and assess the level of customer support they offer.
In a nutshell, Zeropark is one of those networks in digital marketing that are growth-oriented. New advertisers can run different campaign types, which is not that usual but is very effective, especially for running optimized mobile and desktop campaigns. But it is notoriously difficult to get in if you don’t have enough experience and budget. Anyway, we recommend Zeropark as one of the best advertising networks to run your online campaigns.
Blog
Blog
All-in-one advertising platform delivering advertising and monetization solutions for global brands and businesses
Main info
Ad formats
The best verticals
Payment methods
Conversion tracking
Adult ads
Online marketing is a competitive field, and you need to make sure that your campaign successfully gets that much-needed ROI. It’s important to work with a traffic provider that gives you the best tools for success. Zeropark is a self-serve ad network that specializes in helping advertisers run their own online marketing campaigns. It provides the following advertising formats: push ads, in-page push, popup, deeplink ads and domain redirect ads. Keep in mind, the list isn’t exhaustive.
Should those looking to promote using push notification ads turn to Zeropark? Let’s check. In this Zeropark review let’s find out if the network is one of them or not.
Zeropark is good for beginners in the advertising world, and experienced media buyers can also increase their conversion rates with the platform.
Most importantly, the ad network averages over two billion push notification ad clicks monthly, coming from more than 300 million users worldwide. That’s a huge inventory for advertisers to work with. This vast inventory offers a lot of traffic that converts even though it comes at a very competitive price, especially since thousands of marketers are already using the platform.
Zeropark was created by Robert Gryn in 2011. Codewise is a company trusted by a majority of affiliate marketers, especially since it owns a well-known tracking platform named Voluum. With this background, it didn’t take Zeropark long to gain popularity in the realm of affiliate marketing.
Zeropark offers its clients loads of benefits and features that make it stand tall and outshine other traffic-generating networks. The network has everything a business needs to make big profits.
Below is an outline of these features:
Zeropark offers three different approaches to reach your audience when creating your campaign. These are:
Choose one country, region, or city set your bid price, and watch the traffic flow in. If you need volume, this is the best option.
Limit your available traffic to specific targets or placements that are proven to work for your campaigns. The targets are listed in the code, but you can enter a keyword or domain name during campaign creation, and Zeropark will show you a list of targets that you can include in your campaign. Since a target is essentially a placement, a single domain can have multiple targets under it.
The process is pretty much the same with Target Campaigns, except you just input your Sources. Unlike the previous campaign type, though, this won’t work if you don’t have a list of sources, which are again in code.
A source is equivalent to a publisher ID, and a publisher can have multiple websites and placements.
Campaigns on Zeropark also get approved quite fast. The network’s dedicated team takes anywhere from a few minutes to a couple of hours to get your campaigns approved.
You can target by geo, language, mobile carrier, keywords, device type, OS, or browser version. Adult filters and frequency filters are also available.
No one likes being scammed, and it’s even more frustrating to see fraudulent activities in traffic that you paid for. For this reason, Zeropark took some serious steps by developing three anti-fraud defense tools to tackle and prevent ad fraud and bot traffic.
These measures attend to any doubts that may arise, such as — is ZeroPark safe?
The three defense tools mentioned above are:
This is a four-way process to defend advertisers from ad fraud. The network primarily uses this in checking publisher traffic quality.
ZeroPark’s automatic Honeypot tool is an anti-ad-fraud software that automatically analyzes and detects bot activities. It works by attracting bots so they can be studied. The information gained from studying these bots allows the ad network to pinpoint the main source and automatically block it.
ZeroPark also works with external solutions to make sure the fight against ad fraud never stops. These tools properly sort traffic by filtering out proxy traffic, bot traffic, and malicious content. It also makes sure the traffic and advertising inventory matches to avoid advertisers paying for irrelevant ads.
When it comes to push notifications, Zeropark offers two types: Classic Web Push and In-page Push. You can opt to use both in a single campaign, although, for filtering and split-testing purposes, it is highly recommended that you choose one type per campaign.
Zeropark gives its advertisers powerful optimization options to make sure their campaigns are getting the intended results and are running smoothly. Advertisers can create a blacklist or whitelist based on the data collected from the analysis of their campaigns. The optimized bid feature also allows advertisers to place customized bids if they are not getting enough traffic.
Suppose you don’t want to optimize your campaign manually. In that case, you can automate the optimization by setting some if/then rules, so your campaign automatically optimizes itself when certain conditions are met.
Since it is from the same company, you can use integration between Zeropark and Voluum tracker.
But if you don’t use Voluum, you can just copy the postback URL provided during the campaign setup. Simply choose the tracker you are using, and the link is good to go. Zeropark automatically creates ready-to-use S2S postback links for 13 well-known trackers, including Binom, CPVLab Pro, and Bemob.
Zeropark offers three ad types: Pop, Domain, and most especially, Push Notification ads. Here are some verticals that are proven to work using this traffic:
Creating a campaign on Zeropark is not that difficult; after all, ease of use is one of the network’s selling points. To create a campaign, the first thing you have to do is make sure your account is topped up. Once that’s done, follow the steps outlined below
Now the main campaign set-up page will open up. Here, you set the name of your campaign, then select the targeting and filtering choices that match your needs.
Here are a few things about Zeropark pricing to remember during campaign setup, though:
Zeropark accepts different types of publishers: webmasters, ad networks, plugin creators, domain-holders, and more. If you have a steady stream of high-quality traffic, then you can sign-up. You must understand, though, that this network is very strict with its publishers.
To join, publishers must first fill out a questionnaire regarding their properties. ZeroPark will visit the site to check whether it matches the publisher’s description or not. Upon approval, the website will start displaying ads and earning from its traffic.
Zeropark’s bidding model rewards publishers that deliver high-quality traffic. Those who do will see their CPMs increase rapidly, while those that don’t may find themselves struggling to make any money at all.
Zeropark’s minimal deposit is $200 for all payment options except bank transfer, which requires at least $1,000. A corresponding service fee is added depending on the payment mode.
Funding can be done through credit cards, bank transfers, WebMoney, Paxum, or PayPal.
The ad network has customer service with a good response time that is always ready to help with any campaign management inquiries. Account managers can be reached through messenger, email, or Skype. You can also send a message through the Support link in the dashboard.
The platform has proven itself to be very useful for advertisers and publishers, but you’re probably thinking – is Zeropark good? Here is a list of Zeropark advantages and disadvantages that shows how efficient this platform is.
Based on experience, though, we can say Zeropark is a traffic source with potential. It will be much better if the minimum deposit is low.
To assess if Zeropark is suitable for you, consider factors such as your target audience, campaign goals, budget, and the compatibility of their ad formats with your niche. It’s also essential to compare Zeropark with other ad networks, evaluate their pricing structure, and assess the level of customer support they offer.
In a nutshell, Zeropark is one of those networks in digital marketing that are growth-oriented. New advertisers can run different campaign types, which is not that usual but is very effective, especially for running optimized mobile and desktop campaigns. But it is notoriously difficult to get in if you don’t have enough experience and budget. Anyway, we recommend Zeropark as one of the best advertising networks to run your online campaigns.
Review
Review