Adcash Review 2024: Multi-format Ad Network for Publishers and Advertisers

Global self-serve online advertising platform

Adcash provide media buyers, affiliates, ad networks, and publishers with digital advertising tools that help them reach global audiences. Unfortunately, AdCash no longer provides push notification ads as of today. Simultaneously, the in-page push format is still available for today. Other ad formats provided by Adcash are popunder, interstitial banners, native.

In this Adcash review, we’ll evaluate all of this network’s features, usability, and campaign performance to see whether this platform is worth buying traffic from.

Adcash History

This ad network was founded by Thomas Padovani and Christophe Avignon in 2007 and was established in Estonia. Adcash had no direct funding and got its money through direct sales, but this didn’t stop the network from growing into one of the largest ad networks in the market today.

The network provides five types of ad formats, namely in-page push ads, native ads, popunder, interstitials, and banner ads. Unfortunately, AdCash no longer provides push notification ads as of today.

Adcash Overview

Just like other advertising networks, Adcash helps advertisers get the traffic they need to promote or grow their businesses. In its early days, all Adcash advertisers were placed on managed accounts. But as the platform grew, they included the self-service option for their advertisers to have a taste of the personal optimization. With its ease of use, Advertisers can manage, create and optimize all campaigns in just one place. 

Adcash Features

Adcash understands the need for these tools and they provided a bunch of tools and features to help increase your earning potential. Here is an outline of these features:

Easy Campaign Creation

Adcash offers a simple all-in-one dashboard that you can use to control everything relating to your campaign. It only takes a maximum of five minutes to get a campaign built if you choose the Express Campaign Creation option. 

Advanced Targeting

There are a lot of targeting metrics to help you deliver the ads to the right users. This is to make sure your traffic stays relevant and you get the right conversions. These targeting options include Browsers, Domains, Connection type, Internet Service Provider, Operating Systems, and User Interest.

The user interest option and website category are special features you can’t find in many ad networks. You can choose to display ads only on sites based on their category of interest, increasing your chances of conversion.

At the same time there are no targeting options such as Carriers, Manufacturers and Models.

Invulnerable to Adblocks

It’s easy to imagine your advertisement as some kind of Superman: unstoppable until it meets its Kryptonite, the Adblocker. These days users set up adblockers to prevent themselves from viewing ads and this can have some bad and terrible effects on your campaigns. 

The Adblocker is the Kryptonite of all advertising formats, and Adcash is aware of this problem. Their solution is the Anti-Adblock technology that tries to remove the defense of adblockers, so your ads reach their targets. 

Anti-Fraud Technology

A lot of Advertisers fall victim to ad fraud, bot traffic, and even malware. It affects their campaigns and brands negatively and is enough to alert one. So the thought — is Adcash safe — is natural. To solve this, Adcash uses an anti-fraud system to minimize the presence of bot and fraudulent traffic.

CPA Goal Targeting

With this feature, you can set a CPA goal that will guide the platform in finding the traffic that converts best. This process is automated. The only thing you have to do is set your CPA target and your tracking protocols. Once this is done, the platform will take care of the rest. If your campaign converts then you can relax and watch your profits grow. If it doesn’t, then you have to adjust your CPA goals and protocols.

Multiple Traffic Sources

As Adcash is a DSP, you can expect the traffic volume to be high. Aside from their exclusive publishers, they also have traffic from various ad networks.

Adcash Top Performing Offers and Verticals

The ad network offers several ad formats which include Popunder, Native ads, Display ads, Interstitial, and in-page Push. Adcash earning tricks lie in how well you utilize these formats with the top-performing mainstream verticals. These verticals include:

• Software
• Health
• E-Commerce
• VOD
• Sweepstakes
• Coupons
• Entertainment
• Gaming
• Blogs
• Betting/Casino
• Sports

For Advertisers: How to Setup a Campaign

Creating a campaign on this platform is straightforward. This process can be explained in six easy steps to aid you on your campaign creation journey.

1. To start creating a campaign, you just have to click on the sidebar, then click on Campaign list and then Create Campaign;
2. Fill in the general information about your campaign, such as the name;
3. Head over to the targeting tab and choose from the available targeting options. There are five main categories of the targeting option with each having sub-categories. The first five categories are Connection, Geotargeting, Device, Content, and Supply;
4. After you’ve selected your targeting metrics, the next step is to upload your creatives to the ad format you want. You can easily drag and drop images to add your creatives;
5. Next is the budget tab where you can set your capping, weekly distribution, bids, and budgets;
6. Select what bidding model you want. This is important as you cannot continue without setting your bidding model; 
7. Reviewing your campaign settings is the last step of the process. Everything you’ve done when crafting your campaign will be shown in the Overview Tab. If everything is okay, click “Create Campaign” to finalize the process. Your campaign will be up and running the moment it gets validated.

For Publishers: How to Join

Joining Adcash as a publisher is also straightforward and easy. To start creating your account, click the Register button and begin the following process.

• Fill in the required details (email and password);
• Choose your currency. Make sure you choose wisely because once you select this setting, you cannot change it;
• Select publisher as your account type;
• Once you’re done, create your account and wait for an account activation link that will be sent to your email. 

Adcash Minimal Deposit

If you want a managed account, then the minimum deposit would be $1000. If you want a self-serve account, then the minimum would be $100. 

You can top up manually or you can set up automatic payments so that your account will never run out of funds in the middle of running traffic. The lowest balance you can set to trigger topping up is $25.

Adcash Payment Mode

Your can top up your account through credit cards, wire transfers, Paypal, Skrill, and Webmoney. Automatic deposits can be done through Visa and MasterCard cards, as well as PayPal.

Adcash Support

A fully managed account comes with a personal account manager, of course. Those who have self-service accounts would have to make do with the regular support options. They are fairly responsive through their live chat if you can catch their support team online. If you find them offline, expect to receive a response on the next business day.

Adcash Pros and Cons

Is Adcash good? You can easily answer this question with the following list of Adcash advantages and disadvantages.

Adcash Ad Network: Is it worth it?

Adcash is a global self-serve online advertising platform that reaches over 200 million unique users per day and offers 9 billion+ potential daily impressions in 195 countries. Various ad formats, such as native, push notifications, popunders, and more, make Adcash an attractive option for advertisers. It also offers in-house anti-fraud technology to ensure the quality of traffic. 

Advertisers can target their campaigns using CPM, CPC, or CPA models. Adcash supports multiple payment methods and provides customer support through live chat and email. For advertisers seeking global reach and targeted advertising options, Adcash can be a valuable platform.