If you’re considering whether Pushground is the right choice for your business, we’ve got you covered. This Pushground review 2021 will provide you with all the information you need in order to decide whether you should join or not. 

Are you looking for push traffic to your website? If so, then Pushground is the service that you need as the ad network provides 2 popular formats: push ads and in-page push. With a self-serve ad network and performance marketing tools, it’s easy to get more customers in front of your business. This network has been designed with both beginners and advanced marketers in mind.

Pushground Overview

Pushground offers both push ads and in-page push ads, making it a useful option for people who want to diversify their ads but don’t want to invest in too many ad networks. Though a relative newcomer, this ad network is quickly growing into a powerhouse – today, it boasts over 1.3 billion impressions and over three million clicks daily.

Pushground History

This platform first opened its doors in 2018, making it a newbie on the scene as compared to market mainstays like RichAds, Traffic Nomads, and ActiveRevenue. However, while the company may be new, the team has a good level of experience. 

Pushground Features

Pushground offers a number of unique features that help set it apart from competitors. 

Its features include:

• User Freshness

This lets you know how long it has been since a user signed up to receive push notifications from your website and thus how much ‘ad blindness’ they may have.

• ROI Targeting

Their Conversion Tracking Postback URL allows you to get a detailed ROI analysis to help you understand your traffic and conversion rate and make campaign changes as needed. Additionally, their system reduces fraud, providing you with an actual conversion rate that discounts bots and other irrelevant traffic.

• Categorization 

The platform allows you to target audiences based on their existing verticals, such as eCommerce, Gaming, and so on. This helps improve ROI and reduce spending for tests.

• Targeting

Pushground provides a number of different options to help you find the right audience. This includes filters based on country, state, language, device, browser, etc. This is particularly helpful for targeting your audiences.

• Traffic Type

A relatively new feature for the ad network, this allows you to choose the type of traffic that will visit your website. You can choose between two options, Mainstream and Adult, and select the option that best meets your requirements. 

This is especially useful if your business is in the dating, gambling, and similar verticals, and you need to ensure that your visitors are age-limited. While you can run almost any type of offer through the adult traffic, you can’t promote anything adult related to the mainstream option. The ad network stands on the point that adult is still a better choice for Dating offers.

• iOS Calendar Push

Pushground don’t want to get behind the other push ad networks. Like RichAds and some other they have recently introduced iOS Calendar Push. This is another ad format (aside from in-page push) that can penetrate iOS defenses against ads.

Pushground Top-Performing Offers and Verticals

In general, push notification ads work best with verticals that have a mass appeal. This is due to the fact that you usually cannot target your audience demographically, making it harder to target a limited audience. 

That said, Pushground’s ads still work with a number of different offers and verticals:

• Finance and cryptocurrency
• Dating (both mainstream and adult)
• eCommerce
• Coupons and Sweepstakes
• News content
• Gambling and Betting
• Health and Beauty

For Advertisers: How to Create a Campaign

Once you’re ready to get started, input the relevant campaign details. This will include the campaign name, the tracking URL, and the necessary labels that will help make grouping campaigns easier. 

Then, create the relevant creatives. Pushground recommends that you create at least three creatives to help attract a variety of users, although the platform allows you to create up to 10. 

Next, use Pushground’s targeting options in order to make sure that the right audience is viewing your ads. They offer both basic targeting for when you set up your campaign, and advanced targeting to help optimize further when you have campaign data to help you make decisions. 

You can also apply your blacklists and whitelists if required. If this is your first ad campaign, you can return to this step once you have supporting data. 

You can then decide on the audience that you’ll be targeting and how fresh you want your users to be. Finally, you must place your CPC bid (minimum Pushground’s pricing starts from $0.001) and daily budget (minimum $20). 

Once everything has been set up, you can launch your campaign. Pushground does not take much time to approve campaigns, and if approved, your ads will start being shown immediately. 

For Publishers: How to Join

Pushground has partnered with a number of high-quality publishers and is always on the lookout for more collaborations. There are a number of benefits to joining this platform as a publisher, including the instantaneous approvals of ads, high CPC rate indicators, and more. 

Once you register, Pushground will connect you to an account manager, who will help you set up your feeds and allow you access to the platform’s real-time bidding system. Once this is done, you can start bidding on ads for your publishing properties. You can choose to be paid based on a schedule that is convenient for you or get a monthly payment with your revenue from the past month. You must earn at least $25 in order to get paid.

Pushground Minimum Deposit

One of the biggest concerns people have when they use an ad network is whether it is expensive. While the network requires a minimum deposit, it is not too expensive. Regardless of what payment method you use, the Pushground minimal deposit is just $100.

Pushground Payment Modes

There are a number of different payment methods available with Pushground. The network accepts almost all kinds of credit cards. Other payment modes available are wire transfers, WebMoney and PayPal.

Pushground Support

Pushground has a robust customer service team. Once you join, you will be assigned an account manager who will be available to help guide you through every aspect of the platform.  

 Pushground Pros & Cons

When considering Pushground advantages and disadvantages, here’s what we found:

Pushground: Is it worth It?

Is Pushground good? Is it worth the price?

The initial cost of entry for Pushground is $100, with the minimum bids starting as low as $0.001. The low investment amount to join, as well as the fact that the Pushground CPC rate is very affordable, means that this ad network would be worth trying even from the get-go. But don’t forget that bots are everywhere and the lower the price the higher the chance to meet them.