There are many adult ad networks in the market, but not all of them offer the premium quality traffic you need as an advertiser. The network offers the following ad formats: push ads, in-page push, display banners, popunders and native ads. These diverse formats provide flexibility and allow you to tailor your ad campaigns to different user experiences.

This Plugrush review will show you why Plugrush may not be the best, but still, a good option if you need an adult network with automatic optimization. Let’s dive in.

Plugrush Ad Network Overview

The Plugrush ad network offers a service that gives advertisers access to both mobile and desktop traffic. The platform hosts several advertising technologies that drive accurate results. Though the first release had a complicated interface that was far from user-friendly, the platform has upgraded its design to make it more intuitive. 

Plugrush Website History

Plugrush was first released in 2007 by Thomas Pedersen. They were not up to a great start as their first release was quite tricky to navigate, but the platform has grown into an option to consider advertising in the adult niche. 

Plugrush Optimization Features

As mentioned earlier in this review, Plugrush has a bunch of advertising technologies that help drive your campaigns to the right audience. Plugrush’s earning tricks lie in how well you can use these features to create very effective campaigns. Here is an outline of these features.

• Deep Targeting

The main goal of any campaign is to reach the right audience. Plugrush puts this into consideration by giving its advertisers some advanced targeting options to make sure they consistently achieve their goals. You can target your audience according to OS, Country, sexual orientation, connection type, mobile carriers, and Browser.

• Behavioral Targeting

Plugrush offers its behavioral targeting feature to help you bring back your users with pixel retargeting. Once these users have reached a particular stage on your landing page, website, or conversion funnel, it shows they are worth retargeting with a new campaign. You can retarget users who have failed to convert or have converted once and wish to target them again with this feature.

• Automatic Optimization

If you need your campaign to be regularly optimized while you do other things, then this feature is for you. Plugrush offers manual optimization, but you can automate your campaigns with Plugrush’s automated rules if you need more free time. 

To use this, first decide what actions you want the rules to perform. You can eliminate things from your campaign, limit a source or sub source when it meets your condition, and increase or decrease the CPC bids of your campaign, all based on your rule’s conditions. 

The next thing to do is select the conditions for your rules to work. These conditions can be based on ROI, profit, win rate, and many more. Once you’ve set your requirements, the next step is to select the campaigns you want your rules to be applied to, and lastly, hit the create rule button.  You’re good to go once all these are set.

• Conversion Tracking

Plugrush makes use of S2S conversion tracking to help you gain insight into your campaign’s performance. They make use of a postback URL, so you can closely observe your conversion rates and ROI in real-time. You don’t need cookies to use S2S conversion tracking, nor do you need to insert any code to your website. What you need is a tracker that can effectively transmit conversions through postback URLs once a conversion happens. You can use Bemob or any other tracker for conversion tracking on Plugrush.

• Security

A lot of advertisers fall victim to fraud and bot traffic. This leads to questions like — is Plugrush safe? Plugrush’s system automatically filters bot traffic and automated traffic to keep your campaigns 100% safe at all times.

• Cost Control

With Plugrush’s cost control feature, you’re always in control of your funds to prevent overspending. You can set individual daily budgets and user cappings for your campaigns.

Top Performing Offers and Verticals

Plugrush once offered only popunders, but now the platform offers banner, native, and most importantly, Push ads. Though Push doesn’t have a massive volume like popunder on this platform, it does work for both adult and non-adult traffic. 

For both ad formats, the following offers convert best:

• Cams
• Adult dating
• Sweepstakes
• App installs
• Antivirus

For Advertisers: How to Create a Campaign

Plugrush’s campaign creator allows you to create campaigns easier and faster. Most importantly, you can control the quality of your traffic more thoroughly. 

To start the process,  click on the create campaign button. Set the basics of your campaign. This includes the name, audience and delivery method. Next, set the content URL for your offer or your tracking URL. 

Move to the targeting section and choose your targeting parameters. Set frequency cappings, schedules, whitelists, and blacklists for your campaigns in the options tab. Selecting a bid for your campaign is the last step that completes the process. Once you’ve done all these, create your campaign and wait for its approval.

For Publishers: How to Create an Account

Starting an account as a publisher is also quite simple. First, click register and fill in the required details. Wait for an email containing an approval link. Once your account has been approved, you can now add your website(s). Click on sell traffic and navigate to websites. Fill in the required details and register your sites. If you need your ad code, simply click on your website’s name and copy the provided ad code.

Plugrush Minimum Deposit

Plugrush’s minimal deposit is $10, one of the lowest we’ve seen in the industry. Plugrush pricing is on the CPC and CPM model, and Plugrush’s CPC rate is as low as $0.001. 

Plugrush Payment Modes

Deposits can be facilitated through the following payment methods: Paxum, Paypal, Wire Transfer, and Credit cards. For the last two payment options, the lowest you can add is $25.

Plugrush Advertising Network Support

Plugrush has an average customer support rating and a fair response speed. Personal account managers are also available. You can contact the support team through Skype and email.

Plugrush Pros and Cons

Plugrush has its good sides, and that’s enough to keep its position as a good adult ad network. Though the platform is still evolving, and more benefits are added, here are some of Plugrush’s advantages and disadvantages:

Plugrush Traffic: Is it Worth It?

Is Plugrush good? The platform is not the worst option to place your adult ads, but it’s certainly not the best. One of its most significant points is its good traffic. The platform doesn’t boast a massive inventory like those of its competitors. Still, it is worth it to an extent, depending on what you’re looking for.  If you are focused on adult traffic, it is worth testing Plugrush. Not all ad networks specialize in this category of traffic, so Plugrush can be a viable option.